Learning from our mistakes. Brook Lyndhurst: research consultancy specialising in behaviour change Mainly focused on the environment Fund evaluations (GLF, CCF, EAF, BGC), plus more theory-based work (diffusion of behaviours, schools as social networks).
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Vision & leadership
Preaching to the converted
“When it comes to shocking, seducing and educating, there’s no limit to the creativity that can be brought to bear on influencing people’s attitudes and behaviour.”
Jonathon Porritt, 16 June 2010
“How long before the extremism stops?”
“I support less greenhouse gasses, but this is NOT the way to go around getting support. This commercial just disgusts me.”
“This type of idiot video wins plaudits for the maker from his mates, gets the greenies frothing... but is totally counterproductive with the people who are polluting the most. The green movement needs to get over this type of stuff and start producing content that will actually make a difference where it counts.”
“Another complaint was that the ad, which features a father telling his daughter a scary bedtime story about climate change, is inappropriate to be seen by children because it is ‘upsetting and scaremongering’.”
Guardian, October 16 2009
“Love food, hate waste – we thought that was very positive.”
“You can enjoy your food but you don’t have to waste, you don’t have to incur so much waste to still enjoy food.”
“Successful outcomes were as much to do with the execution of ideas as the original ideas themselves”