Guidelines for Community Tourism Development. Brought to you by the. Guidelines for Community Tourism Development. Introduction. Check out our website at: www.dced.state.ak.us/tourism/guideline.htm Tourism development guidelines are designed to help you decide:
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Tourism should create jobs and income for local residents and maximize the income that remains in the community to benefit residents;
Tourism should not conflict with residents’use of subsistence resources;
Tourism should be controlled tominimize impact on the presentway of life;
Tourism should emphasize respectfor culture and history;
Tourism should maintain or enhanceenvironmental quality.
The Community Must be Supportive
Tourism may represent an opportunity to broaden a community’s economic base, not by replacing other businesses, but by adding to the number of businesses and jobs.
Who Should be Involved?
Five A’s of Successful Tourism Development
Make Visitors Feel Welcome
Provide Visitor Information
Invite Visitors Back
Frequency of access is less important than dependability.Visitors will come if they are sure about the schedule
Use traditional access.Don’t assume that visitors are not interested in traditional access, such as riverboat or small plane
Include people with disabilities in your access decisions.
Visitors need a place to sleepEven boats have been used for visitor accommodations. In the more remote locations, visitors will be satisfied, and in many instances expect, rustic settings as long as they are clean and well-managed.
Visitors need a place to eatCafé, restaurant, school, B&B, highlight local or Alaska specialties.
Visitors need restrooms
If possible, provide restrooms, bathing facilities, and accommodations that are accessible to people with disabilities.
Visitors need local transportationTo and from airport, ferry terminal, or dock, between lodging and shopping, and from one attraction to another.
All means of transport are acceptable as long as they are safe, dependable, and reasonably priced.
Improve Your Local Attractions
Promote Your Community Identity
There are Many Ways to AdvertiseBrochures, Magazines, Newspapers, Television, Travel Agents, Airlines, and Cruise and Tour Companies
Business AdvertisingCooperative marketing withlocal businesses
Bundle your CommunityAttraction as Part of aLarger Tour or Package
What Kind of People Visit Alaska?
The Industry in Alaska
In Alaska, tourism marketing has traditionally been directed towards visitors from other states and countries. However, as the state’s population grows, people who live in one area of the state have begun to travel to other parts of the state for business, recreation and vacation travel. Today, anycommunity wishing to promotetourism should seriouslyconsider marketing to theirAlaska neighbors, who areeager to see otherareas of the state.
Hospitality is the Key
•Good directional signs
• Literature printed in an easy to read format and foreign languages, if needed
• Clean restrooms
• Handicap accessibility
• Convenient hours of local stores and shops
• A visitor information center
• Developed local attractions that are easy to find
• Public telephones, park benches, flower beds, and planters
• Walking tours and signs on buildings and other attractions
ALASKA DIVISION OF TOURISM
P.O. Box 110801Juneau, AK 99811-0801
(907) 465-2012(907) 465-3767 FAX
Email: [email protected]
There are a number of organizations and agencies who can provide assistance for rural tourism development. Contact the Division of Tourism for more information.