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uclick Mobile Comics and Manga 2008

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uclick Mobile Comics and Manga 2008. Confidential © uclick LLC Note: play in slideshow mode for animated demos throughout presentation. Phase 1: C omic Applications. Comic Strip Applications. Multiple comic application SKUs Branded comic packs for specific target audiences

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slide1

uclick

Mobile Comics and Manga

2008

Confidential © uclick LLCNote: play in slideshow mode for animated demos throughout presentation

slide2

Phase 1:

Comic Applications

comic strip applications
Comic Strip Applications
  • Multiple comic application SKUs
  • Branded comic packs for specific target audiences
  • Current, color comics updated 6 days a week in scrollable format
comic strips mobile web
Comic Strips – Mobile Web
  • All comics delivered daily via mobile Web
  • Subscription and advertising models supported
  • Titles constantly added
  • Broad support for any mobile Web enabled handset
  • English and Spanish language available
comic book manga applications
Comic Book & Manga Applications
  • First mobile comic books and manga in North America
  • Major brands and top fan favorites
  • Subscription-based “anthology” approach
  • Six or more titles in one application for $4-5 per month
  • Edited and formatted for a panel-by-panel view
  • New episodes daily, plus access to full archives
  • Two versions available now:
    • GoComics Books
    • TOKYOPOP Mobile Manga
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Made for Mobile Comics

View the trailer:

http://www.gocomics.com/thunderroad/

sales highlights
Sales Highlights
  • Placement on all major US carriers
  • Trial versions allow sampling before subscribing
  • Over 400k trials since launch
  • 40-50k new readers per month
  • 3-4 million page views per month
  • Many titles have more mobile readers than monthly print sales
  • Audience reach is broader than traditional comic book base
  • Comics and manga run equal
  • Alternative titles and humor do well
  • Deep inventory of titles and archives
  • Strong interest in participation from creators and publishers
  • Consumer advertising and promotion
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Phase 2:Mobile Comic Shop –

Applications & Mobile Web

mobile comic shop applications
Mobile Comic Shop Applications
  • Next version of comic applications
  • Java, BREW, smartphone applications cover all handsets – domestic and international
  • Emulate the comic shop experience on a mobile phone
    • Wide range of publishers and titles
    • Comic books, manga, comic strips
    • Previews and fan information for both mobile and print
    • Original “made for mobile” content
    • Enhanced menus to support range of product
    • Ancillary product – games, video, wallpapers, retail book sales
mobile web comics
Mobile Web Comics
  • Mobile Web
    • WAP offering of all content
      • Comic strips
      • Comic books
      • Manga
      • Ancillary product – games, video, wallpapers, retail book sales
    • Supports all Internet enabled handsets
      • Domestic and international
      • Smartphones and various operating systems
    • Simplified navigation and user experience
    • Java and BREW applications promoted as “step-up” products
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Titles

  • Over 50 unique titles, including:
    • Stan Lee’s Stripperella(all new original for mobile)
    • TMNT
    • Bone
    • GODLAND
    • PvP (Player vs Player)
    • Elephantmen
    • Princess Ai
    • Peach Fuzz
    • Guilstein
    • Too Much Coffee Man
    • Halo & Sprocket
    • Thunder Road
  • Range of publishers:
    • TOKYOPOP
    • Virgin Comics
    • Image
    • Devil’s Due
    • PaperCutz
    • Teshkeel
  • Universal Press comic strips(Calvin & Hobbes, Garfield, many more)
  • More to be announced
revenue models
Revenue Models
  • Applications
    • “Free”
      • Previews and fan info
      • Individual issues
      • Advertising supported - High page views point toward exposing more free content to a large audience
    • Credit based pricing
      • Individual issues
      • Graphic novels
      • Trade collections
      • Special selections
      • Ancillary content – wallpapers, video, games, books
    • Platform allows future billing options and refinements
  • Mobile Web
      • Simplified two-tier approach
      • Advertising supported content published within 3 days
      • Subscription for full archive
direct distribution
Direct Distribution
  • GoComics.com, partner Web sites
  • Push to carrier download when possible
online comic shop
Online Comic Shop
  • Web client and widget application
  • Replicate panel-by-panel viewing to promote multiple platform experience
  • Promotes mobile comics

© uclick, LLC.

consumer marketing
Consumer Marketing
  • Print
  • Online
  • Comic-cons and trade shows
  • Cross promotions
about uclick
About uclick
  • uclick is a premier content publisher, offering a broad mix of graphical content, games, applications and video for the Internet and mobile devices
  • We feature internationally known brands with a focus on comic strips, comic books, manga, illustration, and media icons
  • uclick’s products are available through their flagship consumer brand GoComics, syndicated Web sites, mobile carriers and leading distributors worldwide
  • uclick is an operating company of Andrews McMeel Universal, the leading syndicate and publisher of books and calendars in North America

Visit www.uclick.com for more information

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