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BTL Events Market Research Consultancy

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BTL Events Market Research Consultancy. Mumbai. Delhi. Scope of Services …. Promotion Road Shows Corporate Events Alliances & Co-promotions Exhibitions Theme Parties Entertainment Shows. BTL & Events. Market Research & Audits. Field Survey Sales Team Audit Retail Audit

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Presentation Transcript
slide1

BTL

  • Events
  • Market Research
  • Consultancy

Mumbai

Delhi

slide2

Scope of Services …

  • Promotion
  • Road Shows
  • Corporate Events
  • Alliances & Co-promotions
  • Exhibitions
  • Theme Parties
  • Entertainment Shows

BTL & Events

Market Research & Audits

  • Field Survey
  • Sales Team Audit
  • Retail Audit
  • Mystery Shopping
  • Customer Satisfaction Survey

Also support in any kind of Creative, Logistics, Printing and Fabrication requirement

hansaplast
Hansaplast
  • “Brand awareness Campaign”
  • Objective:Create awareness for the Hansaplast as top of mind brand for sticking plaster (bandage).
  • Task at hand:
  • Create a bonding with the kids at the age group of 6 to 12 years.
  • Strategy:
  • Creating an association with the schools for the sports day event by setting up a first Aid Centre
  • Also distributed gifts, prizes and trophies to the winners
  • Execution:
  • - A branded kiosk was setup at selected schools.
  • - Promoters used as a tool to engage with the TG
  • Promoters where given a proper training for the first aid centers
  • Result: A great branding opportunity was created with directly hitting the consumers

Mumbai – Thane - Raigad

slide5

More Activities for Hansaplast

Gifts distributed

Tie-ups with the NavratriMandals

zero b
Zero B
  • “Lead Generation Campaign”
  • Objective:Create awareness and generate leads.
  • Task at hand:
  • Using School as a medium need to generate leads
  • Strategy:
  • Creating an association with the schools for ZeroB drawing competition
  • Also distributed gifts etc to the class
  • Execution:
  • Branding was done at the selected Schools
  • Distribute sheets to all the kids from Std 1-4
  • - Promoters used as a tool to engage with the TG
  • Promoters created awareness for the need of drinking clean & Hygienic water
  • Distributed sheets where collected from schools 2 days later
  • Result: Avg. 250 leads were generated per school

Delhi

slide7
VLCC
  • “VLCC Road Show”
  • Objective:Create awareness and generate leads.
  • Task at hand:
  • Using Float as an interaction medium need to generate leads
  • Strategy:
  • Conducting Body Composition Analysis (BCA) and guiding the TG for the VLCC services.
  • Also distributed discount vouchers
  • Execution:
  • Branded float was created
  • The activity took place in and around Mumbai
  • - Promoters used as a tool to engage with the TG
  • Result: More than 300 BCA was done during the road show

Mumbai – Navi Mumbai

slide8
VLCC
  • “Centre Launch”
  • Objective:Manage a launch event.
  • Task at hand:
  • Using the launch as a PR activity manage the event
  • Venue setup with backdrop

Navi Mumbai

richfeel
RichFeel
  • “Lavasa Car Rally”
  • Objective:Manage the branding of the during the car rally event of which Rich feel was one of the sponsors.
  • Task at hand:
  • Parallely setup had to happen in Mumbai and Lavasa near Pune.
  • At lavasa agency was required to set up a spa
  • Execution:
  • Branding was done at the prominent positions
  • Created Graffiti Walls at both the venues
  • Manage the celebrities coming to the centre

Mumbai – Lavasa

i mobile
I Mobile
  • “I Mobile Road Show”
  • Objective:Create awareness and generate Sales.
  • Task at hand:
  • Connect to TG and push dealers to sell I Mobile
  • Strategy:
  • Conduct the road show near mobile shops and involve TG in various activities
  • Execution:
  • Branded float was created
  • Spinning wheel was used to interact with the TG
  • - Put up merchandising at the stores during the course of the activity
  • - Lot of prizes where distributed during the activity
  • Result: More than 500 stores where covered in the target cities

Ambernath – Ulhasnagar – Pune- Kolhapur

slide12

Bharti AXA

Managed 8 Pandals across Mumbai & Navi Mumbai

slide13

Panasonic Road Show

Mumbai, Navi Mumbai, Thane, Pune, Surat, Vadodra, Nasik, Kolhapur & Aurangabad

slide14

Panasonic Mall Activity

Mumbai, Navi Mumbai, Thane, Pune, Surat, Nasik, & Aurangabad

slide15

School Contact Program for HPCL in Nagpur, Ahmadabad, Surat, Indore and Bangalore. Covering 55 Schools in 5 cities

slide17

Kingfisher

Managed in 10 Pubs across Mumbai

slide19

Thanks & Regards

Srinath

Mob: 9819024686

[email protected]

Gurmit Singh

Mob: 9892372714

[email protected]

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