Slide1 l.jpg
This presentation is the property of its rightful owner.
Sponsored Links
1 / 19

BTL Events Market Research Consultancy PowerPoint PPT Presentation


  • 53 Views
  • Uploaded on
  • Presentation posted in: General

BTL Events Market Research Consultancy. Mumbai. Delhi. Scope of Services …. Promotion Road Shows Corporate Events Alliances & Co-promotions Exhibitions Theme Parties Entertainment Shows. BTL & Events. Market Research & Audits. Field Survey Sales Team Audit Retail Audit

Download Presentation

BTL Events Market Research Consultancy

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Slide1 l.jpg

  • BTL

  • Events

  • Market Research

  • Consultancy

Mumbai

Delhi


Slide2 l.jpg

Scope of Services …

  • Promotion

  • Road Shows

  • Corporate Events

  • Alliances & Co-promotions

  • Exhibitions

  • Theme Parties

  • Entertainment Shows

BTL & Events

Market Research & Audits

  • Field Survey

  • Sales Team Audit

  • Retail Audit

  • Mystery Shopping

  • Customer Satisfaction Survey

Also support in any kind of Creative, Logistics, Printing and Fabrication requirement


Team experience l.jpg

Team experience


Hansaplast l.jpg

Hansaplast

  • “Brand awareness Campaign”

  • Objective:Create awareness for the Hansaplast as top of mind brand for sticking plaster (bandage).

  • Task at hand:

  • Create a bonding with the kids at the age group of 6 to 12 years.

  • Strategy:

  • Creating an association with the schools for the sports day event by setting up a first Aid Centre

  • Also distributed gifts, prizes and trophies to the winners

  • Execution:

  • - A branded kiosk was setup at selected schools.

  • - Promoters used as a tool to engage with the TG

  • Promoters where given a proper training for the first aid centers

  • Result: A great branding opportunity was created with directly hitting the consumers

Mumbai – Thane - Raigad


Slide5 l.jpg

More Activities for Hansaplast

Gifts distributed

Tie-ups with the NavratriMandals


Zero b l.jpg

Zero B

  • “Lead Generation Campaign”

  • Objective:Create awareness and generate leads.

  • Task at hand:

  • Using School as a medium need to generate leads

  • Strategy:

  • Creating an association with the schools for ZeroB drawing competition

  • Also distributed gifts etc to the class

  • Execution:

  • Branding was done at the selected Schools

  • Distribute sheets to all the kids from Std 1-4

  • - Promoters used as a tool to engage with the TG

  • Promoters created awareness for the need of drinking clean & Hygienic water

  • Distributed sheets where collected from schools 2 days later

  • Result: Avg. 250 leads were generated per school

Delhi


Slide7 l.jpg

VLCC

  • “VLCC Road Show”

  • Objective:Create awareness and generate leads.

  • Task at hand:

  • Using Float as an interaction medium need to generate leads

  • Strategy:

  • Conducting Body Composition Analysis (BCA) and guiding the TG for the VLCC services.

  • Also distributed discount vouchers

  • Execution:

  • Branded float was created

  • The activity took place in and around Mumbai

  • - Promoters used as a tool to engage with the TG

  • Result: More than 300 BCA was done during the road show

Mumbai – Navi Mumbai


Slide8 l.jpg

VLCC

  • “Centre Launch”

  • Objective:Manage a launch event.

  • Task at hand:

  • Using the launch as a PR activity manage the event

  • Venue setup with backdrop

Navi Mumbai


Richfeel l.jpg

RichFeel

  • “Lavasa Car Rally”

  • Objective:Manage the branding of the during the car rally event of which Rich feel was one of the sponsors.

  • Task at hand:

  • Parallely setup had to happen in Mumbai and Lavasa near Pune.

  • At lavasa agency was required to set up a spa

  • Execution:

  • Branding was done at the prominent positions

  • Created Graffiti Walls at both the venues

  • Manage the celebrities coming to the centre

Mumbai – Lavasa


I mobile l.jpg

I Mobile

  • “I Mobile Road Show”

  • Objective:Create awareness and generate Sales.

  • Task at hand:

  • Connect to TG and push dealers to sell I Mobile

  • Strategy:

  • Conduct the road show near mobile shops and involve TG in various activities

  • Execution:

  • Branded float was created

  • Spinning wheel was used to interact with the TG

  • - Put up merchandising at the stores during the course of the activity

  • - Lot of prizes where distributed during the activity

  • Result: More than 500 stores where covered in the target cities

Ambernath – Ulhasnagar – Pune- Kolhapur


More events promotions l.jpg

More events & promotions


Slide12 l.jpg

Bharti AXA

Managed 8 Pandals across Mumbai & Navi Mumbai


Slide13 l.jpg

Panasonic Road Show

Mumbai, Navi Mumbai, Thane, Pune, Surat, Vadodra, Nasik, Kolhapur & Aurangabad


Slide14 l.jpg

Panasonic Mall Activity

Mumbai, Navi Mumbai, Thane, Pune, Surat, Nasik, & Aurangabad


Slide15 l.jpg

School Contact Program for HPCL in Nagpur, Ahmadabad, Surat, Indore and Bangalore. Covering 55 Schools in 5 cities


Slide16 l.jpg

Tuborg‘s Convergys Corporate Party

Thane


Slide17 l.jpg

Kingfisher

Managed in 10 Pubs across Mumbai


Slide18 l.jpg

Seminars, Conference & Exhibitions


Slide19 l.jpg

Thanks & Regards

Srinath

Mob: 9819024686

[email protected]

Gurmit Singh

Mob: 9892372714

[email protected]


  • Login