tips to create effective triggered email campaigns
Download
Skip this Video
Download Presentation
Tips To Create Effective Triggered Email Campaigns

Loading in 2 Seconds...

play fullscreen
1 / 10

Tips To Create Effective Triggered Email Campaigns - PowerPoint PPT Presentation


  • 220 Views
  • Uploaded on

Triggered email is an essential tool of your email marketing strategy that can boost the suitability and relevance of your communications.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Tips To Create Effective Triggered Email Campaigns' - sherinthomas


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide2

Inception

  • Triggered email is an essential tool of your email marketing strategy that can boost the suitability and relevance of your communications.
  • Actually, a triggered email is a message that is involuntarily sent in reply to a key action by a customer. When customers sign up for a company’s email newsletter, for instance, a welcome email is automatically delivered to them.
slide3

How to create triggered email campaign

  • Effective triggers in email campaign depend on conveying the most contextually significant offers to the subscriber’s already exhibited interest.
  • If you truly want to optimize your campaign results and nurture your relationship with the subscriber,  then these tips will be really beneficial:
  • Formulate your triggered campaigns deliberately
  • Set email frequency
  • Do not overlook recency
  • Make use of discarded shopping carts
  • Check and modify
formulate triggered campaigns deliberately
Formulate triggered campaigns deliberately
  • It is very simple to create a ‘Welcome’ or ‘Verification’ triggered emails and forget about it, but it is worthwhile to resume your emails every month and read them once more to see if the content is still relevant?
set email frequency
Set email frequency
  • Do not flood your audience with infrequent emails. It is probable that they may sign-up to obtain information on more than one topic, event or product, thus producing a series of triggered messages.
do not overlook recency
Do not overlook recency
  • Behavior-based trigger campaigns work fine due to their timeliness and recency. If a store you use often for buying bulky products emails you a shopping list to remind you to order the products yet again, you will probably do so.
use of discarded shopping carts
Use of discarded shopping carts
  • A very smart method to reinstate lost sales is to try on those people who in no way completed the checkout method. If you have already acquired the customers’ email id, you can by far send them a friendly message and you might want to provide them with a discount coupon code as an added incentive for getting them back.
check and modify
Check and modify
  • Which kinds of triggered emails increase engagement with your intended audience and get the best reply? Frequent testing and modifying such performance metrics such as your email open rates, clicks, email conversions, and profits will answer that question.
conclusion
Conclusion
  • Once you have optimized the outcomes from a well-organized campaign targeted to your email list, you will not at all look back and find that you have created a flawless, response-driving, trigger-based e-mail marketing program.
slide10
To know more details about bulk emailing services visit www.alphasandesh.com

Thank You

Alphasandesh

Email Marketing & Beyond

ad