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CSEE Advocacy Toolkit. Training of the Trainers. Advocacy Roadmap. Choose an Issue: Support for the expansion of quality Early Education. Develop an Action Plan. CSEE Strategic Plan

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Csee advocacy toolkit

CSEE Advocacy Toolkit

Training of the Trainers


Advocacy roadmap
Advocacy Roadmap

  • Choose an Issue:

    • Support for the expansion of quality Early Education


Develop an action plan
Develop an Action Plan

  • CSEE Strategic Plan

  • Develop Specific Plans to Support Voter Education and Voter Registration in areas where PAC has endorsed candidate


Form or join a coalition
Form or Join a Coalition

  • LWV

  • CDPI

  • CAEYC & Affiliates

  • CCDAA

  • Advancement Project?

  • Local Planning Councils


Host the initial meeting
Host the Initial Meeting

  • Announce Coalition Goals

    • Between PAC & Board

    • Between Board & Related Statewide Agencies


Discuss roles
Discuss Roles

  • Team Coordinator

  • Volunteer Coordinator

  • Data Coordinator

  • PR Coordinator


Implementation of plan
Implementation of Plan

  • Disseminate Coordinators in accordance with Plan

  • Provide Direction & Support

  • Check in on Progress


Advocacy communications
Advocacy Communications

Develop Meaningful Messages:

The key to motivating people is:

  • sending the right message,

  • in the right way,

  • at the right time.


Tell your story
Tell Your Story

  • Help people understand why they should care;

  • Get them to feel connected to your issue;

  • Encourage them to support your mission;

  • Motivate them to become involved.


Create smart delivery strategies
Create Smart Delivery Strategies

  • Encourage your target audience to act!

  • Framing the Issue for Public Consideration

  • Provide the right lens so your audience can focus!


Leading communities
Leading Communities

  • Influencing Public Thinking

  • Raising Issues in my Community

  • Moving the body of Politics

  • Convincing people to Endorse Realistic Solutions


To lead
To Lead

  • You have to be able to explain,

    because Leaders bring others along.

    Human Reasoning is frame-based, not fact-based…and if the facts don’t quite fit the frame, it is the frame that triumphs over the facts.


Framing intentionally
Framing Intentionally

“If you have not considered what is in people’s heads to begin with, you will rarely achieve the goal of moving the public conversation in the direction you had hoped.”


Framing elements
Framing Elements

You can lose entire constituencies on policies they would have otherwise endorse by the way you orchestrate these basic frame elements:

  • who speaks,

  • how they explain the problem, and

  • what values they invoke.


By susan nall bates
By Susan Nall Bates

  • Chamber Executive Summer 2008


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