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MOBILE DATA SERVICE PROPOSAL. TOPMY SDN. BHD. Directors: Lee Mun Wai Ng Yi Ying Paul Ting Tony Tan. Company Background. Prominent International Mobile Service Provider Reputed C ompany for Voice Based Service Attempt to Capture the Data Service Market. Data Services.

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mobile data service proposal

MOBILE DATA SERVICE PROPOSAL

TOPMY SDN. BHD.

Directors:

Lee MunWai

Ng Yi Ying

Paul Ting

Tony Tan

company background
Company Background
  • Prominent International Mobile Service Provider
  • Reputed Company for Voice Based Service
  • Attempt to Capture the Data

Service Market

data services
Data Services
  • Text Messages/ Short Message Service (SMS)
    • Limited length (160 characters)
    • Average RM0.10 per text message
  • Data Usage
    • 10KB RM0.10
    • Maximum RM5.00 per day (RM150 per month)
  • Customer Data Activities
    • Facebook, Twitter, Instant Messaging, Multimedia Surfing, Email
reasons

For not preferring Data

Reasons
  • Different infrastructure
    • Costly for customers
  • Evolution of Technology
    • Broadband, P1W1Max, 3G
  • Too much of competitors coming up
    • Digi, Maxis, Celcom, U Mobile, Green Packet (P1)
  • Customers’ preferences
    • More comfortable and convenience with voice or IM
likeable strategy

Data Services

Likeable Strategy
  • Joint Venture
    • Cooperate/Contract with organizations that already owned wide coverage of data network
    • Phone and/or device producers, i.e. iPhone, netbooks
    • Online Services, i.e. Instant Messaging Tools, GPS
  • Integration of Voice and Data plan
    • Get better price for signing up the Voice + Data + SMS plan
  • Promotions & Awards
    • Free text messages after 600 messages are sent
    • Free talk times after 1000 text messages are sent
    • Free talk times after 1.5GB of data surfing
likeable strategy1

Data Services

Likeable Strategy
  • Competition
    • Highest amount of sent text messages
    • Highest amount of data surfing
  • Voice SMS
    • Promotions
  • Self-Developed Phones
    • Instant Messaging, Chatting, Surfing
  • Sponsorship
mobile data service proposal1

MOBILE DATA SERVICE PROPOSAL

TOPMY SDN. BHD.

THANK YOU

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