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UNIT 4: Research

UNIT 4: Research. ORIGINAL RESEARCH PAPER. 1. How to Write Your. QUESTIONNAIRE. 2. RESEARCH TOPIC. Based on the research topics that we have discussedwhat interests you the most? How can you find out the perceptions of SDSU students on that topic?. 3. QUESTIONNAIRES.

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UNIT 4: Research

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  1. UNIT 4: Research ORIGINAL RESEARCH PAPER 1

  2. How to Write Your QUESTIONNAIRE 2

  3. RESEARCH TOPIC • Based on the research topics that we have discussedwhat interests you the most? • How can you find out the perceptions of SDSU students on that topic? 3

  4. QUESTIONNAIRES • Designing a questionnaire is similar to designing an interview. The goal is to gather information from people quickly using a designated set of questions. • There are many things to consider when designing your questionnaire: • Open and Closed Questions Loaded Questions • Hypothetical Questions Clarity • Prestige Bias 4

  5. OPEN & CLOSED QUESTIONS • Usually multiple choice • Easy for respondent • By restricting the answer set, it is easy to calculate percentages over the whole group • Answers are limited to the options given • No predetermined set of responses • Free to answer however you choose • Good for getting subjective data - reflects broader opinions • May get unexpected answers - unpredictable WHICH WILL YOU USE? 5

  6. CLARITY Clear, succinct, and unambiguous It must mean the same thing to all the participants Do you think the death penalty should be used as a punishment for serious crimes? How often do you eat at McDonald's? Very often Often Sometimes Rarely Never Every day 1-2 / week 1-2 / month Never 6

  7. CLARITY Also, avoid colloquial expressions, which may not be used the same by all participants, as well as technical terms, which may assume a certain background. 7

  8. LEADING QUESTIONS A question that forces or implies a certain type of answer. How awesome is your LING 200 teacher? Superb Excellent Great Good Fair Not so Great Do you think someone who has had two DUIs, like Jeffery Rush, can be trusted to hold political office? 8

  9. EMBARRASSING QUESTIONS Avoid dealing with personal or private matters. Do not make your participants uncomfortable. Because you eat McDonald's once a week, are you afraid of gaining a lot of wight? 9

  10. HYPOTHETICAL QUESTIONS These are conjecture or fantasy and often make your respondent give thought to something they have never considered. This will produce unclear and inconsistent data. If you were governor, what would you do to stop crime? OK since it relates to the unit If you were the CEO of a corporation, what would your priorities be? 10

  11. PRESTIGE BIAS A way to give your respondents the opportunity to answer in a way that makes them feel better about themselves. This will give the respondents opportunities to exaggerate the truth. It is hard to avoid, so make the questionnaire as physically private as possible. Do you think you are more intelligent than the average person? 11

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