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Total non-U.S. sales of the fast food giants (in millions)

Total non-U.S. sales of the fast food giants (in millions). Yum! . Yum! . Starbucks $ 2,626 M. Retrieved from http://www.cnbc.com/id/100950287. Retrieved from http://geert-hofstede.com/united-states.html. SWOT analysis : Strengths . SWOT analysis: Weaknesses. H ighly competitive

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Total non-U.S. sales of the fast food giants (in millions)

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  1. Total non-U.S. sales of the fast food giants (in millions) Yum! Yum! Starbucks $ 2,626 M Retrieved fromhttp://www.cnbc.com/id/100950287

  2. Retrieved from http://geert-hofstede.com/united-states.html

  3. SWOT analysis: Strengths

  4. SWOT analysis: Weaknesses • Highly competitive • Earning depend on franchises >> litigation affect all members • Difficult to differentiate based on one product • Low cost pressure

  5. SWOT analysis: Opportunities • Economic: First-mover advantage Emerging markets increase the runway growth Capitalization through recessions by offering news deals • Technological: Increased comfort levels with technology • Environmental: Lobbying for environmental friendly material

  6. SSWOT analysis: Threats • Political: government wage/ labeling • Economic: Consumer confidence index dropped • Social: health conscious trends; criticism for targeting children • Legal: Meeting national food standards Health lawsuits

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