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How To Write A Winning Sales Letter

How To Write A Winning Sales Letter. INSTANT COPYWRITING RICHES. Bret Thomson. 5 Speed Techniques to Writing World Class Copy. Become Your Buyer The Big Idea Headlines and Bullets Conversational Copy Layout and Graphics. Become Your Buyer. Copy Questionnaire What keeps them awake night?

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How To Write A Winning Sales Letter

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  1. How To Write A Winning Sales Letter INSTANT COPYWRITING RICHES Bret Thomson

  2. 5 Speed Techniques to Writing World Class Copy • Become Your Buyer • The Big Idea • Headlines and Bullets • Conversational Copy • Layout and Graphics

  3. Become Your Buyer • Copy Questionnaire • What keeps them awake night? • What are they afraid of? • What are they angry about? Who are they angry at? • What are their top 3 daily frustrations? • What trends are occurring and will occur in their businesses or lives? • What do they secretly, ardently desire most? • Why won’t they buy from you? • Total Immersion – Write bullet points from each page • Survey your clients. Forums. Youtube. Interview.

  4. Finding the BIG IDEA

  5. THE BIG IDEA • American $1million Space Pen • Halbert’s Perfume story • Visualize/meditate – Intuition - story • Speed of information • Your creative mind works in the subconscious region – along with memory, sleep - clear • What are you REALLY selling? push your idea to the extreme limit, from feature to benefit to feeling • Sleep on it – embedded commandment • Ignite your creativity by having a brain dump of headlines

  6. Headlines and Bullets • The Most important Part of Copywriting • 17 x response with gun headline – ted nicholas • Recycle other great headlines • Brain dump of 100 + • Take it to the Nth degree, work it, re write it in different ways – push it to the limit (feelings) • Feature – benefits – feelings • Use other headlines as preheads and subheads and Bullets • Does it pass the “Who Cares?” test

  7. Moving to Bullet Points • Bullet points are mini headlines – that’s all you see on magazine covers (highest paid people) • Powerfully stimulate Curiosity and intrigue. Create urgency and desire to “KNOW” • Seize prospects attention • If you have “writers block” (not enough research) then just write bullet points • Refer to page # or CD # or day of seminar

  8. Types of bullet points • “How To... • Secret Bullet... • Why Bullet... • The What Bullet... • What never... • Number bullet... • Right / Wrong • WARNING • Sneaky Bullet • If and then...

  9. Turn your headlines into Bullet points and Subheads

  10. More Content Bullets Pros and Cons of Inbreeding • Secret Breeding Tips that Professional Dog Breeders DON’T want you to know (Page 6) • What is Inbreeding? And why Professional Breeders keep this information closely guarded (page 13) • The Sneaky Tricks That Professional Breeders use To Guarantee a Healthy Litter (bonus manual #3) Reproduction: (The Heat Cycle) - Signs of Heat • How to Know When the right time for Breeding is (page 19) • What NEVER to feed your Dog When on Heat (page 21)

  11. Pregnancy Guide PRE-Natal Care • You should reduce exercise and change your dogs diet when pregnant right? WRONG – See our 17 point easy-to-follow checklist for “What and What NOT” to do (Special Bonus #2) Whelping • WARNING! If your dog starts whelping. Don’t PANIC. Simply start the “Tibetan Canine Rubbing technique” for immediate relief (explained in chapter 6) First and Second Stage of Labor • How to “Really Know” when your dog is in 1st and 2nd stages of labor Sometimes things do not go as planned • WARNING! What to do if things go wrong... C-Sections • Knowing When a C-Section is needed could save your dogs life. It’s really simple when you know how (page 32) Birth to 3 weeks • DANGEROUS Food to avoid in the first 3 weeks of birth. Week 4 • The 4-week Diet shift that most people don’t know...that could put unnecessary health risks for your new puppies.

  12. The BODY COPY • Tell the story • Conversational copy • Story – Ryley’s English Teacher • Write as you speak! If this is all that you do, your readership will skyrocket • Tap recorder – (Google free voice recorder), transcribe it, edit it • Visualize being in a conversation at a BBQ or casually around the breakfast table • Read it out aloud – get others to read it out aloud and listen for a “trip up” then change. • Overcome objections

  13. Problem + Aggravate + Solution + Proof (testimonial) + Offer and Bonuses + Guarantee + Call to action

  14. Emotional Triggers Fear Pride Love Greed Guilt

  15. FearProblem/Aggravate Look, I was fearful for what could happen if something went wrong. I was fearful of complications that I knew nothing about. Here’s a list of fears I had which led me to find more information: • How do I know she’s pregnant? • Am I giving her the right food? • Should I be exercising her more or less? • How do I set up the “right” nestling area? • What if a pup comes out not breathing?

  16. Guilt – Call to action I wouldn’t forgive myself if something went wrong just because I was too tight to spend a $27 bucks on some information. I mean, I spend more than that on dog food each week – Surely my Daisy was worth more than $27 to ensure a safe and healthy birth for her puppies. Pride- Solution Words can’t explain the intense feeling of pride that filled our hearts when we had successfully bought all 7 healthy puppies into the world. Call me crazy, but I swear I could tell that Daisy was the proudest mum on earth that day...

  17. Greed Then I got thinking... now I know all the facts, and seeing that I LOVE the process. Why not do it again and make some extra cash on the side. My calculations told me I could sell each pup for around $1000 each, so with a litter of 11, that’s $11,000 for doing something I love. Then my mind really started ticking over... I could do this several times per year and pocket around $30,000 and stay at home and enjoy life, instead of selling my soul to an unappreciative BOSS! Love “Daisy” had been our beloved family pet since I was 11 years old. I can still remember that special first day when Dad cut her free from the hessian bag that was floating in the creek.

  18. Clicks On the Dial •  Apples and Oranges – offer/call to action • Number of Reasons Why - solution • What this is not – Call to action • Future pacing – story/problem/agrivate/solution/call to action • Procrastination Stopper - call to action • R.O.I – Offer/cal to action • Table of Contents – offer/ call to action • Guarantee - Offer • Cheat Sheet - Bonus

  19. Layout and Graphics • Greased Slide • Emotionally charged images • Save and collect web pages with good layouts and graphics • Short sentences, paragraphs, bullets • Italic, underline, bold, change of font or size, “explanation marks” on headlines • Subheads for double readership path

  20. Fear – problem/aggrivate • Look, I was fearful for what could happen if something went wrong. I was fearful of not knowing what to do if there were complications that I knew nothing about. Here’s a list of fears I had which led me to find more information: • How do I know she’s pregnant? • Am I giving her the right food? • Should I be exercising her more or less? • How do I set up the “right” nestling area? • What if a pup comes out not breathing? • Guilt – Offer/call to action • I wouldn’t forgive myself if something went wrong just because I was too tight to spend a $30 bucks on some information. I mean, I spend more than that on dog food each week – Surely my Daisy was worth more than $27 to ensuring a safe and healthy birth for her puppies. • Pride - Solution • Words can’t explain the intense feeling of pride that filled our hearts when we had successfully bought all 7 healthy puppies into the world. Call me crazy, but I swear I could tell that Daisy was the proudest mum on earth that day... • Greed – Solution/ Call to action • Then I got thinking... now I know all the facts, and seeing that I LOVE the process. Why not do it again and make some extra cash on the side. My calculations told me I could sell each pup for around $1000 each, so with a litter of 11, that’s $11,000 for doing something I love. • Then my mind really started ticking over... I could do this several times per year and pocket around $30,000 and stay at home and enjoy life, instead of selling my soul to an unappreciative BOSS! • Love – story - connection • I mean “Daisy” had been our beloved family pet since I was 11 years old. I can still remember that special first day when Dad cut her free from the hessian bag that was floating in the creek.

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