John r stewart katie klingele heather hignojos
This presentation is the property of its rightful owner.
Sponsored Links
1 / 12

John R. Stewart Katie Klingele Heather Hignojos PowerPoint PPT Presentation


  • 42 Views
  • Uploaded on
  • Presentation posted in: General

John R. Stewart Katie Klingele Heather Hignojos. Coca-Cola’s Mission. Mission/Vision Focuses on 2020 Vision Gives a roadmap for the company’s future Company Goals Millennium Development Goals (8 goals) Goals make a blueprint agreed on by world industry leaders Policies/Values

Download Presentation

John R. Stewart Katie Klingele Heather Hignojos

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


John r stewart katie klingele heather hignojos

John R. Stewart

Katie Klingele

Heather Hignojos


Coca cola s mission

Coca-Cola’s Mission

  • Mission/Vision

    • Focuses on 2020 Vision

    • Gives a roadmap for the company’s future

  • Company Goals

    • Millennium Development Goals (8 goals)

    • Goals make a blueprint agreed on by world industry leaders

  • Policies/Values

    • Give direction for ethics and behavior


External analysis

External Analysis

  • Five Forces

    • Rivalries

    • Entrants

    • Bargaining Power of Buyers

    • Bargaining Power of Suppliers

    • Substitutes


Brand competition

Brand Competition

  • Coca-Cola continues to dominate it’s market share

  • Pepsi Co. has been gaining more share in the past 5 years

  • Other brands are becoming smaller in smaller in their market due to Pepsi and Coke’s growth


Economy

Economy

  • Opportunities

    • Number one beverage company in the world

  • Threats

    • Recession (America and Worldwide)


Demographics

Demographics

  • Opportunities

    • Creating new jobs

  • Threats

    • Rising costs worldwide


Socioculture

Socioculture

  • Opportunities

    • Conscious of each culture around the world

  • Threats

    • Word of Mouth


Political legal

Political - Legal

  • Opportunities

    • So well known its hard for people to dislike them

  • Threats

    • Pesticides in India

    • Murders in Colombia

    • Unhealthy Ingredients


Technology

Technology

  • Opportunities

    • Software that pinpoints bottlenecking in the bottling/ distributing process

  • Threats

    • News travels too quickly


Internal analysis

Internal Analysis

  • Strategic Management

  • Corporate Structure

  • Corporate Culture

  • Production-Operations

  • Marketing

  • Research and Development

  • Human Resource Management

  • Information Systems


Financial analysis

Financial Analysis

  • Financial Ratios

    • Liquidity

    • Leverage

    • Activity

    • Profitability

  • Financial Standing

    • Fair


Strategic issue

Strategic Issue

  • Coca-Cola product line too narrow

  • Alternative 1: Go into snack food industry

  • Alternative 2: Go into the restaurant industry

  • Recommendation: Introduce a snack food line


  • Login