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John R. Stewart Katie Klingele Heather Hignojos

John R. Stewart Katie Klingele Heather Hignojos. Coca-Cola’s Mission. Mission/Vision Focuses on 2020 Vision Gives a roadmap for the company’s future Company Goals Millennium Development Goals (8 goals) Goals make a blueprint agreed on by world industry leaders Policies/Values

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John R. Stewart Katie Klingele Heather Hignojos

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  1. John R. Stewart Katie Klingele Heather Hignojos

  2. Coca-Cola’s Mission • Mission/Vision • Focuses on 2020 Vision • Gives a roadmap for the company’s future • Company Goals • Millennium Development Goals (8 goals) • Goals make a blueprint agreed on by world industry leaders • Policies/Values • Give direction for ethics and behavior

  3. External Analysis • Five Forces • Rivalries • Entrants • Bargaining Power of Buyers • Bargaining Power of Suppliers • Substitutes

  4. Brand Competition • Coca-Cola continues to dominate it’s market share • Pepsi Co. has been gaining more share in the past 5 years • Other brands are becoming smaller in smaller in their market due to Pepsi and Coke’s growth

  5. Economy • Opportunities • Number one beverage company in the world • Threats • Recession (America and Worldwide)

  6. Demographics • Opportunities • Creating new jobs • Threats • Rising costs worldwide

  7. Socioculture • Opportunities • Conscious of each culture around the world • Threats • Word of Mouth

  8. Political - Legal • Opportunities • So well known its hard for people to dislike them • Threats • Pesticides in India • Murders in Colombia • Unhealthy Ingredients

  9. Technology • Opportunities • Software that pinpoints bottlenecking in the bottling/ distributing process • Threats • News travels too quickly

  10. Internal Analysis • Strategic Management • Corporate Structure • Corporate Culture • Production-Operations • Marketing • Research and Development • Human Resource Management • Information Systems

  11. Financial Analysis • Financial Ratios • Liquidity • Leverage • Activity • Profitability • Financial Standing • Fair

  12. Strategic Issue • Coca-Cola product line too narrow • Alternative 1: Go into snack food industry • Alternative 2: Go into the restaurant industry • Recommendation: Introduce a snack food line

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