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John R. Stewart Katie Klingele Heather Hignojos. Coca-Cola’s Mission. Mission/Vision Focuses on 2020 Vision Gives a roadmap for the company’s future Company Goals Millennium Development Goals (8 goals) Goals make a blueprint agreed on by world industry leaders Policies/Values

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john r stewart katie klingele heather hignojos
John R. Stewart

Katie Klingele

Heather Hignojos

coca cola s mission
Coca-Cola’s Mission
  • Mission/Vision
    • Focuses on 2020 Vision
    • Gives a roadmap for the company’s future
  • Company Goals
    • Millennium Development Goals (8 goals)
    • Goals make a blueprint agreed on by world industry leaders
  • Policies/Values
    • Give direction for ethics and behavior
external analysis
External Analysis
  • Five Forces
    • Rivalries
    • Entrants
    • Bargaining Power of Buyers
    • Bargaining Power of Suppliers
    • Substitutes
brand competition
Brand Competition
  • Coca-Cola continues to dominate it’s market share
  • Pepsi Co. has been gaining more share in the past 5 years
  • Other brands are becoming smaller in smaller in their market due to Pepsi and Coke’s growth
economy
Economy
  • Opportunities
    • Number one beverage company in the world
  • Threats
    • Recession (America and Worldwide)
demographics
Demographics
  • Opportunities
    • Creating new jobs
  • Threats
    • Rising costs worldwide
socioculture
Socioculture
  • Opportunities
    • Conscious of each culture around the world
  • Threats
    • Word of Mouth
political legal
Political - Legal
  • Opportunities
    • So well known its hard for people to dislike them
  • Threats
    • Pesticides in India
    • Murders in Colombia
    • Unhealthy Ingredients
technology
Technology
  • Opportunities
    • Software that pinpoints bottlenecking in the bottling/ distributing process
  • Threats
    • News travels too quickly
internal analysis
Internal Analysis
  • Strategic Management
  • Corporate Structure
  • Corporate Culture
  • Production-Operations
  • Marketing
  • Research and Development
  • Human Resource Management
  • Information Systems
financial analysis
Financial Analysis
  • Financial Ratios
    • Liquidity
    • Leverage
    • Activity
    • Profitability
  • Financial Standing
    • Fair
strategic issue
Strategic Issue
  • Coca-Cola product line too narrow
  • Alternative 1: Go into snack food industry
  • Alternative 2: Go into the restaurant industry
  • Recommendation: Introduce a snack food line
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