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Retrofitting Movements: A Pioneer’s Guide to Advancing Advocacy in a Networked World - PowerPoint PPT Presentation


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Retrofitting Movements: A Pioneer’s Guide to Advancing Advocacy in a Networked World Daniel Lee, Executive Director, Levi Strauss Foundation Heather McLeod Grant, Founder, McLeod Grant Advisors Abdi Soltani, Executive Director, American Civil Liberties Union – N. California.

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A New Model for Social Change Advocacy in a Networked World


Program Focus Advocacy in a Networked World

Year-by-Year

  • Toolkit

  • Grants

  • Forums

  • Capacity-building


Looking Back… Advocacy in a Networked World

  • December 8, 2009: ACLU-NC Executive Director Application

  • Engagement: “From lobby days to the next phase of internet organizing, volunteers are critical to the success of the ACLU.”  

  • Reach: “Building capacity to protect civil liberties in the Central Valley.”  

  • Diversity: “People of color, young people, and the LGBT community must be three cornerstones of broadening the membership of the ACLU.”

  • Collaboration: “The ACLU affiliates in California have a tremendous responsibility to work together … for maximum impact on state and federal policy.”  

  • March 30, 2009 9:00 a.m.

  • Start the new job on Cesar Chavez Day!

  • September 24, 2009 9 a.m.

  • Meet with Merle Lawrence, Daniel Lee, and Lateefah Simon.


Spending money to make friends

Ads start again Advocacy in a Networked World

Spending Money to Make Friends?

Increase to $20/day

Momentarily stop ads

miACLU Facebook page ads start ($10/day)

miACLU tour launches


Lessons learned
Lessons Learned Advocacy in a Networked World

People care

Networks matter

Ads work


Discussion Themes Advocacy in a Networked World

Leadership and Change Management

Collaboration and Movement Building

New Models of Philanthropy and Grantmaking

Social Media and Technology


Share your feedback. Download the case study at Advocacy in a Networked Worldbit.ly/pij-lsf.

  • Daniel Lee

  • @LeviStraussFdn @flybyboy

  • [email protected]

  • Heather McLeod Grant

  • [email protected]

  • Abdi Soltani

  • @ACLU_NorCal

  • [email protected]


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