Retrofitting movements a pioneer s guide to advancing advocacy in a networked world
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Retrofitting Movements: A Pioneer’s Guide to Advancing Advocacy in a Networked World PowerPoint PPT Presentation


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Retrofitting Movements: A Pioneer’s Guide to Advancing Advocacy in a Networked World Daniel Lee, Executive Director, Levi Strauss Foundation Heather McLeod Grant, Founder, McLeod Grant Advisors Abdi Soltani, Executive Director, American Civil Liberties Union – N. California.

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Retrofitting Movements: A Pioneer’s Guide to Advancing Advocacy in a Networked World

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  • Retrofitting Movements: A Pioneer’s Guide to Advancing Advocacy in a Networked World

  • Daniel Lee, Executive Director, Levi Strauss Foundation

  • Heather McLeod Grant, Founder, McLeod Grant Advisors

  • Abdi Soltani, Executive Director, American Civil Liberties Union –

  • N. California


A New Model for Social Change


Program Focus

Year-by-Year

  • Toolkit

  • Grants

  • Forums

  • Capacity-building


Looking Back…

  • December 8, 2009: ACLU-NC Executive Director Application

  • Engagement: “From lobby days to the next phase of internet organizing, volunteers are critical to the success of the ACLU.”  

  • Reach: “Building capacity to protect civil liberties in the Central Valley.”  

  • Diversity: “People of color, young people, and the LGBT community must be three cornerstones of broadening the membership of the ACLU.”

  • Collaboration: “The ACLU affiliates in California have a tremendous responsibility to work together … for maximum impact on state and federal policy.”  

  • March 30, 2009 9:00 a.m.

  • Start the new job on Cesar Chavez Day!

  • September 24, 2009 9 a.m.

  • Meet with Merle Lawrence, Daniel Lee, and Lateefah Simon.


Ads start again

Spending Money to Make Friends?

Increase to $20/day

Momentarily stop ads

miACLU Facebook page ads start ($10/day)

miACLU tour launches


Lessons Learned

People care

Networks matter

Ads work


Discussion Themes

Leadership and Change Management

Collaboration and Movement Building

New Models of Philanthropy and Grantmaking

Social Media and Technology


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  • Daniel Lee

  • @LeviStraussFdn @flybyboy

  • [email protected]

  • Heather McLeod Grant

  • [email protected]

  • Abdi Soltani

  • @ACLU_NorCal

  • [email protected]


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