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Clean Power Choice Update Renewable Energy Committee November 13, 2007

Clean Power Choice Update Renewable Energy Committee November 13, 2007. CPC Enrollments. 3Q07 report: (EDC data from July, Aug, Sept) Webhits: NJCleanPower.com 3Q07: 9,988 (vs. 6,017 in 2Q07) Enrollment forms received @ call center: 3Q07: 339 (110/month) 4Q07: October only = 880

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Clean Power Choice Update Renewable Energy Committee November 13, 2007

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  1. Clean Power Choice Update Renewable Energy Committee November 13, 2007

  2. CPC Enrollments 3Q07 report: (EDC data from July, Aug, Sept) • Webhits: NJCleanPower.com 3Q07: 9,988 (vs. 6,017 in 2Q07) • Enrollment forms received @ call center: 3Q07: 339 (110/month) 4Q07: October only = 880 • Net 3Q07 enrollment = 1,345 • Program total enrollment = ~13,000 to date • Energy > 27,000 MWh Program total > 80,000 MWh • “Drops” = 540 or 29% quarterly enrollment

  3. CPC Program Design Issues • EDI“drops”- need data to identify reasons: “rejected”, non-payment, existing customers stop/switch CPMs, mistake, other • Customer Account Look-up: BPU Board to vote on Nov 28 Approval leads to CPM marketing in 2008 • Community PartnershipProgram planning & redesign to enlist more community leaders (20 - 40) in 2008 • Promote the CPC program enrollment to residents & businesses; also to integrate w/ other programs

  4. CPC Program Activities Update • Reviewed/Revised: CPC website content, Program Operations & ‘08 Program Planning documents including: • Complete rule-making process to formally adopt the program • Conduct competitive solicitation for Clean Power Marketers (CPMs) and their offerings of renewable power products • Improved data collection: Worked w/ Call center, EDCs, CPMs, webdata manager to continue to receive more complete/detailed data • RECs Verification- Started 1st Annual Verification report review (3 CPMs) and supported a CPM w/ REC shortage/substitute issue • Marketing change: Based ontermination of 2008 “CPC-only” print/electronic media; started planning for CEP multiple-program/message approach (Change-a-Light, efficiency, Energy Star….) • Community Partners -building on strong interest; redesign print media- reached agreement to approach Sierra Club “Cool Cities” participants; will propose “partnering” (ex: reciprocal web site links)

  5. Clean Power Choice Proposed 2008 Budget • NOTES: • Excludes $60K “incentive” • Source: AMM 11-5-07 e-mail • Source: AMM “2008 Draft Communications Plan”-in OCE or $262HW budget ?

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