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Marketing MTEXAM 22010

Marketing MTEXAM 22010. Answers. Q1: What is the role of Marketing in a company? (3Points ). Understand the customer, the target market Understand the competition Support the sales function Create shareholder value Determine what products a company can sell Providing customer value.

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Marketing MTEXAM 22010

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  1. MarketingMTEXAM 22010 Answers

  2. Q1: What is the role of Marketing in a company? (3Points) • Understand the customer, the target market • Understand the competition • Support the sales function • Create shareholder value • Determine what products a company can sell • Providing customer value

  3. Q2: What do we mean when we use the term “Marketing Concept”? (2Points) • A view from the perspective that we will offer to a given target audience what we can profitably sell using a clearly defined set of actions.

  4. Q3: What is the “Marketing Mix?” (1Point) • Marketing deals with Products, Distribution, Pricing, and Promotion directed at a particular target audience. Together these elements form the Marketing Mix.

  5. Q4: What is “relationship marketing?” (2Points) • Establishing a long-term relationship with a buyer that is mutually beneficial. Often the term “CRM” is used to describe this marketing process.

  6. Q5: What are the contents of a marketing plan? (3Points) • Executive summary • Current situation (SWOT) and trends Performance review (for an existing good or service only) • Key issues • Objectives • Marketing strategy • Action plans • Projected profit-and-loss statement • Controls • Contingency plans

  7. Q6: What is a SWOT Analysis? (1Points) An assessment of the company’s • Strengths, • Weaknesses, • Opportunities, and • Threats.

  8. Q7: What are the characteristics of E-Marketing? (3Points) • Addressability • Interactivity • Memory • Control • Accessibility • Digitization

  9. Q8: Select (T) for True statements and (F) for the False ones: (5Points)

  10. Q8: Select (T) for True statements and (F) for the False ones: (5Points)

  11. Q8: Select (T) for True statements and (F) for the False ones: (5Points)

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