Your software is talking are you listening national postal forum march 17 20 2013
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Your Software is Talking Are you Listening? National Postal Forum March 17 - 20, 2013 PowerPoint PPT Presentation


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Your Software is Talking Are you Listening? National Postal Forum March 17 - 20, 2013. Chris Lien , VP Software Marketing, Bell and Howell Angela Lawson , Manager, Address Technology, USPS ®. Software Plays a Vital Role. Address Quality

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Your Software is Talking Are you Listening? National Postal Forum March 17 - 20, 2013

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Your software is talking are you listening national postal forum march 17 20 2013

Your Software is TalkingAre you Listening?National Postal ForumMarch 17 - 20, 2013

Chris Lien, VP Software Marketing, Bell and Howell

Angela Lawson, Manager, Address Technology, USPS®


Software plays a vital role

Software Plays a Vital Role

  • Address Quality

    • CASS Certified™ software provides a complete and correct address

    • NCOALink® provides a current address

  • Mail Preparation (Presorting)

    • PAVE™ certified software sorts the addresses, prepares containers, and generates postage

  • Intelligent Mail® barcodes

    • Piece and container barcodes

    • PostalOne!® electronic postage payment


Address quality

Address Quality

  • Complete the address

    • Leverage software and data to provide the missing information

      • ZIP + 4®, street name, directional, city, state

  • Correct the address

    • Verifies address is deliverable

    • Corrects misspellings

    • Provides approved abbreviations (Publication 28)

    • Ensures the city, state, and ZIP Code™ are correct

  • Keep the address current

    • Person, family, or business moved

    • Municipality introduced changes

    • Ongoing process

    • Improves merge/purge results


Address quality foundation

Address QualityFoundation

TM

ACS

ANKLink®

NCOALink®

SuiteLink®

DPV®

LACSLink®

TM

CASS Certified Software

Update

Validate

Standardize


Cass product

CASS™ Product

  • USPS® certified benchmark

  • Sets minimum performance standards for commercial ZIP + 4® address matching software

  • Developers must pass USPS test for CASS certification

  • Address matching software attempts to matchaddresses against range-based records onUSPS ZIP + 4 file

  • Pre-Mailing process


Cass product return codes

CASS™ Product Return Codes

  • CASS Certified™ software products return codes indicating address assignment


Cass product return codes1

CASS™ Product Return Codes

  • CASS Certified™ software products return codes indicating address assignment


Your software is talking are you listening national postal forum march 17 20 2013

DPV®

100 MAIN ST

ANYTOWN TN 38138-6038 Confirmed

104 MAIN ST

ANYTOWN TN 38138-6038 Not Confirmed

Extension of CASS Certified™ Address Matching software

Available through software vendors

Enables ZIP + 4® Coding & identifies potentially undeliverable addresses

DPV® - Extra step to attempt validation of each specific address in the file

Pre-Mailing process


Your software is talking are you listening national postal forum march 17 20 2013

DPV® / DSF2® Footnote Codes


Your software is talking are you listening national postal forum march 17 20 2013

DPV® / DSF2® Footnote Codes


Your software is talking are you listening national postal forum march 17 20 2013

DSF2® TablesDPV® Tables


Lacs link

LACSLink®

  • LACSLink is a process that converts addresses that are changed by local governments

    • Rural route to street style conversion

    • Renumbering changes

    • Street name changes

Old StyleNew Style

RR5 Box 234 5471 Apple Drive

471 Main St 1471 Main St

987 Edgewater Dr 987 Waterways Blvd

Delivery point remains the same and the residents have not moved, but the address has been changed.


Your software is talking are you listening national postal forum march 17 20 2013

LACSLink® Return Codes


Your software is talking are you listening national postal forum march 17 20 2013

SuiteLink®

  • Improves address assignments to business addresses by adding known secondary (suite) numbers

  • Provided a business name and an associated ZIP + 4® coded address matches to a high-rise default, the SuiteLink process will return the appropriate suite number when available


Suite link return codes

SuiteLink® Return Codes


Ncoa link

NCOALink®

  • USPS® licensed product using address change information when individuals or businesses inform the USPS of their move

  • Provides electronic Change-of-Address information

  • Average correction rate (with new address) – 3.21%

  • Three different license types

  • Variable costs

  • Pre-Mailing process


Your software is talking are you listening national postal forum march 17 20 2013

NCOALink® Footnote Codes for Matching Records


Your software is talking are you listening national postal forum march 17 20 2013

Common NCOALink® Footnote Codes for Non-Matching Records


Your software is talking are you listening national postal forum march 17 20 2013

ACS™

  • Traditional ACS™, OneCode ACS® or Full Service ACS

  • Provides electronic Change of Address notices for undeliverable mailpieces

  • Mailers apply a participant code and an optional keyline OR Intelligent Mail® barcode to mailpiece

  • Requires an ancillary service endorsement

  • Can reduce costs associated with manual returns and manual keying of data

  • Centralized fulfillment option (SingleSource)

  • Post-Mailing process


  • Acs return codes

    ACS™ Return Codes


    Leveraging return codes

    Leveraging Return Codes

    • Filtered expressions can be built to trigger additional processing based on certain conditions

    • DPVFN codes of A1, M1, M3, P1, and P3 may be sent to advanced address correction services

      • AEC and AEC II®

      • Industry provided Address Resolution Services


    Your software is talking are you listening national postal forum march 17 20 2013

    2. Code address via

    CASSTM ZIP + 4®

    address matching software

    with DPV® and LACSLink®

    Did the address

    ZIP + 4®

    Match or DPV®

    confirm?

    Y/N

    Did the address ZIP + 4match or DPV Confirm?

    NO

    Send bad

    addresses

    to AEC

    Build mailing list

    1. Build mailing list

    1

    2

    Code address via CASSTM ZIP + 4® address matching software with DPV® and LACSLink® and Suite Link®

    4

    3

    5

    NO

    Send badaddressesto AEC

    Bad addressfixed/ZIP + 4 coded?

    NO

    YES

    YES

    7

    Update movers (NCOALink®)(pre mailing update)

    6

    Suppress badaddresses frommailing list

    Apply ACSTM participant code to mail piece (post mailing update)

    8

    Mail

    9

    Update address list withnew ACS information

    10


    Your software is talking are you listening national postal forum march 17 20 2013

    NO

    Did the address ZIP + 4match or DPV Confirm?

    Bad address

    fixed / ZIP + 4®

    coded?

    Y-N

    Suppress bad

    addresses from

    mailing list

    NO

    Send bad

    addresses

    to AEC

    Build mailing list

    1

    2

    Code address via CASSTM ZIP + 4® address matching software with DPV® and LACSLink® and Suite Link®

    4

    3

    5

    NO

    Send badaddressesto AEC

    Bad addressfixed/ZIP + 4 coded?

    NO

    YES

    YES

    7

    Update movers (NCOALink®)(pre mailing update)

    6

    Suppress badaddresses frommailing list

    Apply ACSTM participant code to mail piece (post mailing update)

    8

    Mail

    9

    Update address list withnew ACS information

    10


    Your software is talking are you listening national postal forum march 17 20 2013

    )

    Update movers (NCOA

    ®

    LINK

    (pre-mailing update)

    !

    For crying out loud!

    Did the address

    ZIP + 4®

    Match or DPV®

    confirm?

    Y/N

    Mail

    Did the address ZIP + 4match or DPV Confirm?

    Apply ACS™participant code

    to mailpiece (post mailing update)

    Then update that address list with new

    ACS™ information…do NOT forget !!

    Build mailing list

    1

    2

    Code address via CASSTM ZIP + 4® address matching software with DPV® and LACSLink® and Suite Link®

    4

    3

    5

    NO

    Send badaddressesto AEC

    Bad addressfixed/ZIP + 4 coded?

    NO

    YES

    YES

    7

    Update movers (NCOALink®)(pre mailing update)

    if “Yes”

    6

    Suppress badaddresses frommailing list

    Apply ACSTM participant code to mail piece (post mailing update)

    8

    Mail

    9

    Update address list withnew ACS information

    10


    Your software is talking are you listening national postal forum march 17 20 2013

    JOB WELL DONE!

    Build mailing list

    1

    2

    Code address via CASSTM ZIP + 4® address matching software with DPV® and LACSLink® and Suite Link®

    4

    3

    5

    Did the address ZIP + 4match or DPV Confirm?

    NO

    Send badaddressesto AEC

    Bad addressfixed/ZIP + 4 coded?

    NO

    YES

    YES

    7

    Update movers (NCOALink®)(pre mailing update)

    6

    Suppress badaddresses frommailing list

    Apply ACSTM participant code to mail piece (post mailing update)

    8

    Mail

    9

    Update address list withnew ACS information

    10


    Aec aec ii

    AEC & AEC II®

    • USPS® provided service for all customers

    • Resolves physical address deficiencies

    • Sent to the USPS on electronic media

    • AEC Cost - $20.00 per thousand

      • Average correction rate - 28%

    • AEC II Cost - $0.30 per record

      • Average: 88% resolution rate

      • Average: 60% correction rate

    • Pre-Mailing process


    Your software is talking are you listening national postal forum march 17 20 2013

    Three Questions

    1: The 3C approach to address quality is to ensure complete, correct, and current addresses.

    True – The 3C approach reduces undeliverable mail and ensures timely and predictable delivery.

    2: All commercial mailing software products return the same type of return codes.

    False – The return codes can vary. Check with your current provider to understand their approach.

    3: Return codes can be leveraged as part of a filter process for determining rate and sortation eligibility.

    True – Decision trees can be built to leverage USPS® and industry provided advanced correction services.


    For more information

    For More Information

    www.usps.com/ncsc

    ribbs.usps.gov

    Customer Support

    1-800-238-3150


    Your software is talking are you listening national postal forum march 17 20 2013

    Speaker Schedule

    Sunday

    What You Need to Know about Unique Address Types / Non-Physical Address

    Jim Wilson/Adam Collinson/Michael Tate – Period 1, 12 – 1 pm

    GSA and Addressing (Rules & Recommendations)

    Angela Lawson/Adam Collinson/Derrick Miliner– Period 4, 3:45 – 4:45 pm

    Monday

    Keeping it Simple: ACS Services – It’s All in the Service Type ID

    Lisa West – Period 5, 10:30 – 11:45 am

    Secure Destruction – Peace of Mind

    Lisa West/Tom Day – Period 8, 4:30 – 5:30 pm

    Tuesday

    The ROI of Great Address Quality

    Ed Wanta/Dr. John M. Leininger – Period 10, 9:30 – 10:45 am

    Your Software is Talking, Are You Listening?

    Angela Lawson/Chris Lien – Period 13, 3:15 – 4:15pm

    Peer-To-Peer Roundtables

    Lisa West/Angela Lawson – Period 14, 4:30 – 6:00pm


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