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Outreach Action Planning. “Merging Membership and Public Relations Plans”. What is an Outreach Action Plan (OAP). Membership, PR tool to set goals, measure progress A “roadmap” for recruiting, retaining members. Outreach Action Plan Goals. Reduce wandering, wrong turns

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outreach action planning
Outreach Action Planning

“Merging Membership and

Public Relations Plans”

what is an outreach action plan oap
What is an Outreach Action Plan (OAP)
  • Membership, PR tool to set goals, measure progress
  • A “roadmap” for recruiting, retaining members
outreach action plan goals
Outreach Action Plan Goals
  • Reduce wandering, wrong turns
  • Help provide maximum return with limited resources – volunteers, time, funds
  • Support recruiting and retention
  • Increase awareness and

appreciation of NARFE

  • Support overall NARFE mission
when and how oap evolved
When and How OAP Evolved
  • WSFC Exec Board meeting discussions
  • 2012, decision to combine membership and PR plans into an OAP
  • Tri-Cities Chapter 1192 offered to draft a template
today s goals
Today’s Goals
  • Have viable examples in hand
  • Simplify the process
  • All WSFC chapters have an OAP by CY 2014
  • Have a mechanism for sharing ideas and suggestions for future plans
public relations matching funds
Public Relations Matching Funds
  • WSFC public relations may pay up to 50%

for pre-approved expenses

  • NARFE may pay up to 50% for requests

pre-approved by WSFC president

forward planning
Forward Planning
  • Who should participate
  • How far ahead should we plan
  • What do we need for the task
who should participate
Who should participate
  • Chapter officers
  • Chapter membership chair/team
  • Chapter public relations chair
how far ahead should we plan
How far ahead should we plan
  • Yearly?
  • Quarterly?
  • By event?
  • Other?
what do we need for the task
What do we need for the task
  • People
  • Material
  • Training
  • Coordination with others
  • Agency or other permissions
draft a plan key points
Draft a plan – Key points
  • Keep it simple – “KISS” principle
  • Be realistic – you cannot do it all
  • Consider the Federation staff
  • Know your resources – volunteers, time, finances
outline action plan packet
Outline Action Plan Packet
  • References handout
  • President Joe Beaudoin“Dear Federal Colleague” letter
  • Federation Reporter (May, June, July 2013)
  • Recruiting & Retention Journal (May 2013)
  • Guidelines, including for matching funds
  • F-10, Appendix C, Membership Action Plan
  • Sample WSFC Plans
ladies gentlemen
Ladies, Gentlemen