Integrated Marketing Strategy Kindle Fire HD. Group D: Final Assignment A. Callaghan A. Lotoski J. Rodriguez August 8, 2013. Table of Contents. Overview and Objective (AC) Why are we here?/ Objective/ Company/ Product Background/ Amazon’s given Target/ USP Research (AL)
Integrated Marketing StrategyKindle Fire HD
Group D: Final Assignment
August 8, 2013
Overview and Objective (AC)
Target Audience (JR)
Media Plan (All)
Next Steps (AL)
Why are we here?
To present an integrated marketing strategy, using a variety of targeted media channels, to attract new buyers to purchase the Kindle Fire HD by Amazon. Our goal is to convert traditional print readers to an e-reader.
Total planned: $3,754,991 (42%)
Friday “Main” and Sunday “Books”
Total planned for OOH in 2 formats: $499,545 (6%)