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Push logistics

Push logistics. Traditionally, the supply chain was pushed: manufacturers produced goods and "pushed" them through the supply chain, and the customer had no control. Pull logistics.

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Push logistics

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  1. Push logistics Traditionally, the supply chain was pushed: manufacturers produced goods and "pushed" them through the supply chain, and the customer had no control.

  2. Pull logistics In a pull environment, a customer's purchase sends replenishment information back through the supply chain from retailer to distributor to manufacturer, so goods are "pulled" through the supply chain.

  3. Push

  4. Pull

  5. The de-coupling point Also called “push-pull boundary”, where partial products are built up to and where they wait until actual order signals are received to complete the products. The physical flow in a manufacturing process is between "manufacture-to-supply" or inventory-based logistics ("push" logistics) to "manufacture-to-order" or replenishment-based logistics ("pull" logistics). The reliance is shifting from maintaining inventories aimed at approximately satisfy the forecasted demand to an information system insuring, mainly through on-demand that supply matches with demand.

  6. More integration While a push logistics system involves a limited level of integration between suppliers, manufacturers and distributors, a pull logistics system tries to achieve a higher level of efficiency through integration. Freight flows between components of the supply chain tend to be more frequent and in smaller batches. In addition, the sharing of demand dependant data (such as sales) helps better synchronize supply with demand. Reverse logistics also tends to be better integrated in the system to achieve a higher level of customer service as well as to promote environmental strategies such as recycling.

  7. Il ciclo di produzione Il ciclo comprende l’approvvigionamento delle materie prime e prodotti intermedi, fino alla distribuzione. Il ciclo è composto di fasi di produzione, che possono essere in parallelo, ma esiste sempre un percorso critico da cui dipende la durata del ciclo.

  8. flusso spinto dalle previsioni flusso tirato dagli ordini richiesta fornitore fase P 1 fase P 2 distribuzione consegna cliente distribuz. richiesta fornitore fase P 1 Stock strat. fase P 2 consegna cliente Flusso produttivo e stock La regolazione della produzione con degli stock intermedi Il flusso della produzione è composto da una parte tirata (pull) dalla domanda e una parte spinta da rigidità tecnica e da considerazioni economiche

  9. Posizione dello stock strategico La produzione in generale necessita di uno o più stock Occorre posizionarli nel ciclo di produzione (supply chain) Sono possibili tre casi in funzione del tempo del ciclo di produzione (P) e del periodo di tempo lead time della consegna dei prodotti al cliente (L)

  10. richiesta fornitore fase P 1 fase P 2 distribuzione consegna cliente fine produzione tempo di produzione inizio produzione data di ricevimento data dell’ordine lead time Gestione del ciclo di produzione all’ordine P<L • nessuna necessità di stock • produzione all’ordine • es.. aeronautica, cantieri navali

  11. flusso spinto dalle previsioni flusso tirato dagli ordini distribuz. richiesta fornitore fase P 1 Stock strat. fase P 2 consegna cliente lead time data di ricevimento data dell’ordine Gestione parziale del ciclo all’ordineP>L • stock teoricamente unico • dimensionato sull’errore delle previsioni • es. industria auto, tessile, elettronica

  12. flusso spinto dalle previsioni flusso tirato dagli ordini distribuzione con stock strategico richiesta fornitore fase P 1 fase P 2 consegna cliente Lead time L data di ricevimento data dell’ordine Gestione del ciclo di produzione su previsioni e distribuzione all’ordineP>L • stock in un deposito centrale o regionale • dimensionato sulle previsioni di vendita • distribuzione e consegna all’ordine • es. industria auto, tessile, elettronica

  13. Posizione e valore dello stock Lo stock a valle delle lavorazioni ha un valore superiore di quello a monte. I prodotti in magazzino valgono di più della somma delle componenti e materie prime di cui sono composti, perché presentano il valore aggiunto della lavorazione. La loro giacenza in magazzino equivale ad un maggiore immobilizzo di capitale.

  14. Riduzione dei costi delle scorte Rimontare gli stock nella catena logistica • ridurre la durata delle fasi a valle lasciando lo stesso lead time • spostare alcune operazioni del ciclo a valle dello stock (post manufacturing) • sincronizzare i flussi a monte e a valle con i fornitori che riforniscono più volte al giorno le linee (lo stock rimonta sui magazzini dei fornitori)

  15. Riduzione dei costi delle scorte Ridurre le quantità in stock • migliorando le previsioni e le incertezze (la componente dello stock detta di sicurezza); • aumentando la frequenza e la regolarità dei rifornimenti

  16. Ridurre il numero dei modelli La riduzione del numero dei modelli comporta una diminuzione delle scorte in magazzino a parità di sicurezza, cioè maggiore probabilità di poter soddisfare i clienti per la presenza di scorte sufficienti.

  17. Postponement Build partial products up to a “de-coupling point”, or “push-pull boundary”, and wait until actual order signals are received to complete the products Postponement is a business strategy that maximizes possible benefit and minimizes risk by delaying further investment into a product or service until the last moment. It requires fast and accurate information.

  18. Postponement Benefits Inventory Flexibility (Demand signals) Freight efficiency (Bulk shipping) Cost reductions (Local procurement) Speed (Time-to-market) Legal (Tax & duties, Export regulations)

  19. Postponement and Forecasting Rules of Forecasting: • The closer the event, the better the forecast • The less detailed the subject, the greater the accuracy Delay the details so forecasts are accurate

  20. Bulk Packaging Delayed customer specific packaging Don’t have to forecast sales by customer Shortens order-to-delivery window (lead time) Allows efficiency in in-bound transport

  21. Inventory Pooling Delays differentiation to customer specific inventory Reduces stock and the value of the inventory

  22. Build – to – Order (BTO) It is the capability to quickly build standard or mass-customized products upon receipt of spontaneous orders without forecasts, inventory, or purchasing delays. These products may be shipped directly to individual customers, to specific stores, or as a response to assemblers’ “pull signals”. Similarly, your suppliers may need to use spontaneous BTO to respond to your pull signals, which is a key element of flow manufacturing.

  23. The BTO advantage Low finished goods (FG) inventory Customizable product Quick delivery Short cash-to-cash cycle Purchase components at last minute

  24. The BTO disadvantage High manufacturing costs • Can’t move desktops to China High delivery costs • Hard to consolidate last mile

  25. Strategies with uncertainties Demand Uncertainty Low High Low Supply Uncertainty High

  26. The new BMW system KOPV Customer-oriented sales and a build-to-order production process KOVP (Kundenorientierter Vertriebs-und Produktionsprozess). The main prerequisites for the realization of KOVP are a flexible production system and an advanced IT-environment.

  27. The main points • Simple online ordering processes at the dealers, • the prompt receipt of a binding confirmation of order, • flexibility when altering individual customer orders, • information on the order status, • quick and punctual delivery.

  28. The BMW Sales Assistant The salesperson illustrates the current BMW offer in a single medium using films, pictures and explanations

  29. During the Sales Process, a delivery date based on production capacity is available at any time Following the Car Configuration an online check is preferred on whether the order can be build

  30. The BMW Production System Production sequence set throughout manufacturing Start customer order Re-sort Re-sort Assembly Body Shop Paint shop BMW-Production System ‘Late order assignment’ ‘frozen horizon’ Re-sort Start customer order Component Control Paint shop Body Shop Assembly

  31. Ordering Production/Distribution up to now: minimum lead time: 28-32 working days 13-17 15 to be: flexibility until 10 days before the delivery date 1 9 10 working days 1 day Ordering 4 days Frozen Horizon 2 days Production 2 days Distribution 1 day Hand over Reduction of lead time

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