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IELI 2420

IELI 2420. Gabriella Nuttall Houghton Mifflin. College Writing 3. Chapter 1. Analyzing Print Ads. Chapter 1, page 2: Analyzing Print Ads. Advertising. Advertisements in newspapers and magazines. Match words with definitions:. Appealing. Consumer behavior.

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IELI 2420

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  1. IELI 2420 Gabriella Nuttall Houghton Mifflin • College Writing 3

  2. Chapter 1 • Analyzing • Print Ads

  3. Chapter 1, page 2: Analyzing Print Ads Advertising Advertisements in newspapers and magazines • Match words with definitions: Appealing Consumer behavior Be attractive or interesting Consumers People who buy or use things Marketers People who sell things Print advertising Selling products through by telling people about them in some way Ways in which people respond to advertising

  4. Chapter 1, page 2: Analyzing Print Ads Advertising Advertisements in newspapers and magazines • Match words with definitions: Appealing Consumer behavior Be attractive or interesting Consumers People who buy or use things Marketers People who sell things Print advertising Selling products through by telling people about them in some way Ways in which people respond to advertising

  5. Chapter 1, page 2: Analyzing Print Ads Advertising Advertisements in newspapers and magazines • Match words with definitions: Appealing Consumer behavior Be attractive or interesting Consumers People who buy or use things Marketers People who sell things Print advertising Selling products through by telling people about them in some way Ways in which people respond to advertising

  6. Chapter 1, page 2: Analyzing Print Ads Advertising Advertisements in newspapers and magazines • Match words with definitions: Appealing Consumer behavior Be attractive or interesting Consumers People who buy or use things Marketers People who sell things Print advertising Selling products through by telling people about them in some way Ways in which people respond to advertising

  7. Chapter 1, page 2: Analyzing Print Ads Advertising Advertisements in newspapers and magazines • Match words with definitions: Appealing Consumer behavior Be attractive or interesting Consumers People who buy or use things Marketers People who sell things Print advertising Selling products through by telling people about them in some way Ways in which people respond to advertising

  8. Chapter 1, page 2: Analyzing Print Ads Advertising Advertisements in newspapers and magazines • Match words with definitions: Appealing Consumer behavior Be attractive or interesting Consumers People who buy or use things Marketers People who sell things Print advertising Selling products through by telling people about them in some way Ways in which people respond to advertising

  9. Chapter 1, page 2: Analyzing Print Ads Advertising Advertisements in newspapers and magazines • Match words with definitions while reading: Appealing Consumer behavior Be attractive or interesting Consumers People who buy or use things Marketers People who sell things Print advertising Selling products through by telling people about them in some way Ways in which people respond to advertising

  10. Chapter 1, page 3: Chapter Objectives A three step writing process • Some things we will learn in this chapter: Ways to gather information Organizing a paragraph by writing an outline Writing a well-developed academic paragraph Getting feedback from peers Revising and editing Differences between spoken language and written language Review some writing grammar

  11. Chapter 1, pages 4 & 5: Paragraph Modes A short review... What do you do in each type of writing? Definition Process Classification Comparison / Contrast Cause / Effect

  12. Chapter 1, pages 4 & 5: Paragraph Modes What do you do in each type of writing? • A short review... Definition Define / explain / describe Process Classification Comparison / Contrast Cause / Effect

  13. Chapter 1, pages 4 & 5: Paragraph Modes What do you do in each type of writing? • A short review... Definition Define / explain / describe Process Tell how / explain how Classification Comparison / Contrast Cause / Effect

  14. Chapter 1, pages 4 & 5: Paragraph Modes What do you do in each type of writing? • A short review... Definition Define / explain / describe Process Tell how / explain how Classification What types / categorize Comparison / Contrast Differences / Similarities Cause / Effect

  15. Chapter 1, pages 4 & 5: Paragraph Modes What do you do in each type of writing? • A short review... Definition Define / explain / describe Process Tell how / explain how Classification What types / categorize Comparison / Contrast Differences / Similarities Cause / Effect Tell why / Explain why

  16. Chapter 1, page 6: Paragraph Structure Topic sentence Main point # 1 Supporting details # 1 Main point # 2 = ? Supporting details # 2 Main point # 3 Supporting details # 3 Concluding sentence

  17. Chapter 1, page 6: Paragraph Structure Topic sentence Main point # 1 Supporting details # 1 Main point # 2 facts, statistics Supporting details # 2 Main point # 3 Supporting details # 3 Concluding sentence

  18. Chapter 1, page 6: Paragraph Structure Topic sentence Main point # 1 Supporting details # 1 Main point # 2 facts, statistics examples Supporting details # 2 Main point # 3 Supporting details # 3 Concluding sentence

  19. Chapter 1, page 6: Paragraph Structure Topic sentence Main point # 1 Supporting details # 1 facts, statistics examples personal experience Main point # 2 Supporting details # 2 Main point # 3 Supporting details # 3 Concluding sentence

  20. Chapter 1, page 6: Paragraph Structure Topic sentence Main point # 1 Supporting details # 1 facts, statistics examples personal experience opinions of experts Main point # 2 Supporting details # 2 Main point # 3 Supporting details # 3 Concluding sentence

  21. Chapter 1, page 6: Paragraph Structure Topic sentence Main point # 1 Supporting details # 1 facts, statistics examples personal experience opinions of experts explanations Main point # 2 Supporting details # 2 Main point # 3 Supporting details # 3 Concluding sentence

  22. Chapter 1, page 6: Paragraph Structure — Practice Analyze this paragraph: Causes of Teenage Automobile Accidents Many automobile accidents that teenagers have result from teenage immaturity. First, some teenagers that traffic rules do not apply to them. Second, some teenagers have not matured enough to understand the danger of misusing their cars on the highways. Since immaturity leads to accidents, teenagers need to learn responsible mature driving habits. Topic sentence Main point # 1 Details # 1 Main point # 2 Details # 2 Concluding sentence

  23. Chapter 1, page 6: Paragraph Structure — Practice Causes of Teenage Automobile Accidents Many automobile accidents that teenagers have result from teenage immaturity. First, some teenagers that traffic rules do not apply to them. Second, some teenagers have not matured enough to understand the danger of misusing their cars on the highways. Since immaturity leads to accidents, teenagers need to learn responsible mature driving habits. Topic sentence Main point # 1 Details # 1 Main point # 2 Details # 2 Concluding sentence

  24. Chapter 1, page 6: Paragraph Structure — Practice Causes of Teenage Automobile Accidents Many automobile accidents that teenagers have result from teenage immaturity. First, some teenagers that traffic rules do not apply to them. Second, some teenagers have not matured enough to understand the danger of misusing their cars on the highways. Since immaturity leads to accidents, teenagers need to learn responsible mature driving habits. Topic sentence Main point # 1 Details # 1 Main point # 2 Details # 2 Concluding sentence

  25. Chapter 1, page 6: Paragraph Structure — Practice Causes of Teenage Automobile Accidents Many automobile accidents that teenagers have result from teenage immaturity. First, some teenagers that traffic rules do not apply to them. Second, some teenagers have not matured enough to understand the danger of misusing their cars on the highways. Since immaturity leads to accidents, teenagers need to learn responsible mature driving habits. Topic sentence Main point # 1 Details # 1 Main point # 2 Details # 2 Concluding sentence

  26. Chapter 1, page 6: Paragraph Structure — Practice Causes of Teenage Automobile Accidents Many automobile accidents that teenagers have result from teenage immaturity. First, some teenagers that traffic rules do not apply to them. Second, some teenagers have not matured enough to understand the danger of misusing their cars on the highways.Since immaturity leads to accidents, teenagers need to learn responsible mature driving habits. Topic sentence Main point # 1 Details # 1 Main point # 2 Details # 2 Concluding sentence

  27. Chapter 1, page 6: Paragraph Structure — Practice Causes of Teenage Automobile Accidents Many automobile accidents that teenagers have result from teenage immaturity. First, some teenagers that traffic rules do not apply to them. Second, some teenagers have not matured enough to understand the danger of misusing their cars on the highways. Since immaturity leads to accidents, teenagers need to learn responsible mature driving habits. Topic sentence Main point # 1 Details # 1 Main point # 2 Details # 2 Concluding sentence Where are the details?

  28. Chapter 1, page 6: Paragraph Structure — Practice Analyze this paragraph: Causes of Teenage Automobile Accidents Many automobile accidents that teenagers have result from teenage immaturity. First, some teenagers that traffic rules do not apply to them. Many teens do not use seat belts, seventy-five percent of them speed, and some avoid stopping at stop signs when no policeman is around. Second, some teenagers have not matured enough to understand the danger of misusing their cars on the highways. Teenagers love cars and like to push their cars to the maximum. This can lead to tailgating, racing, passing with too little space ahead and other reckless acts. Since immaturity leads to accidents, teenagers need to learn responsible mature driving habits. Topic sentence Main point # 1 Details # 1 Main point # 2 Details # 2 Concluding sentence

  29. Chapter 1, page 6: Paragraph Structure — Practice Analyze this paragraph: Causes of Teenage Automobile Accidents Many automobile accidents that teenagers have result from teenage immaturity.First, some teenagers that traffic rules do not apply to them. Many teens do not use seat belts, seventy-five percent of them speed, and some avoid stopping at stop signs when no policeman is around. Second, some teenagers have not matured enough to understand the danger of misusing their cars on the highways. Teenagers love cars and like to push their cars to the maximum. This can lead to tailgating, racing, passing with too little space ahead and other reckless acts. Since immaturity leads to accidents, teenagers need to learn responsible mature driving habits. Topic sentence Main point # 1 Details # 1 Main point # 2 Details # 2 Concluding sentence

  30. Chapter 1, page 6: Paragraph Structure — Practice Identify the kinds of details found in this paragraph: Causes of Teenage Automobile Accidents Many automobile accidents that teenagers have result from teenage immaturity. First, some teenagers that traffic rules do not apply to them.Many teens do not use seat belts,seventy-five percent of them speed, and some avoid stopping at stop signs when no policeman is around.Second, some teenagers have not matured enough to understand the danger of misusing their cars on the highways.Teenagers love cars and like to push their cars to the maximum. This can lead to tailgating, racing, passing with too little space ahead and other reckless acts.Since immaturity leads to accidents, teenagers need to learn responsible mature driving habits. facts statistics examples personal experience opinions of experts explanations

  31. Chapter 1, page 6: Paragraph Structure — Practice Causes of Teenage Automobile Accidents Many automobile accidents that teenagers have result from teenage immaturity. First, some teenagers think traffic rules do not apply to them.Many teens do not use seat belts, seventy-five percentof them speed, and some avoid stopping at stop signs when no policeman is around.When I was a teenager, my job when riding with my friends was to keep watch for the police. If I saw no police, I would yell "Beat the red," and my friend, who was driving would hit the gas hard.Second, most teenagers have not matured enough to understand the danger of misusing their cars on the highways.According to researchers (Smith and Lollipot, 2009), the teenage brain is not fully developed.They explain that the part of the brain that deals with risk taking continues to develop until a person is in his or her twenties. Consequently, many teens do not recognize danger and take terrible risks. Third, teenagers love the power of car. They like to push their cars to the maximum.This, for example, can lead to tailgating, racing, passing with too little space ahead and other reckless acts. Since immaturity leads to accidents, teenagers need to learn responsible mature driving habits. • Here is a revision of the previous paragraph. • Do the following: • Find the details. • Identify the types of details. facts statistics examples personal experience opinions of experts explanations

  32. Chapter 1, page 6: Paragraph Structure — Practice To write well in English, each paragraph must have Topic sentence A minimum of two main points Details after each main point Closing sentence

  33. Chapter 1, page 7: Paragraph Structure — Practice Find (a) topic sentence, (b) closing sentence and (c) main points: The ad for Armandi Jewelers relies on contrasting colors and textures to attract consumers. The ad achieves a strong color contrast by showing two white gold and diamond rings against a red background. One ring has a white gold band with three small white diamonds in the middle while the other ring has two white gold bands joined together by a large pint diamond surrounded by six white diamonds. The rings are pale and shiny while the background is dark red. The ad creates a strong contrast with the dark background because it makes the rings stand out. The contrast between the rings and the background is made stronger by their different textures. The background is a velvet cloth that looks soft and warm while the rings are obviously hard, cold, and smooth. Thus, the Armandi Jewelers ad is very attractive because of the contrast between the red soft background and the hard, smooth diamond rings.

  34. Chapter 1, page 7: Paragraph Structure — Practice Find (a) topic sentence, (b) closing sentence and (c) main points: The ad for Armandi Jewelers relies on contrasting colors and textures to attract consumers.The ad achieves a strong color contrast by showing two white gold and diamond rings against a red background. One ring has a white gold band with three small white diamonds in the middle while the other ring has two white gold bands joined together by a large pint diamond surrounded by six white diamonds. The rings are pale and shiny while the background is dark red. The ad creates a strong contrast with the dark background because it makes the rings stand out. The contrast between the rings and the background is made stronger by their different textures. The background is a velvet cloth that looks soft and warm while the rings are obviously hard, cold, and smooth. Thus, the Armandi Jewelers ad is very attractive because of the contrast between the red soft background and the hard, smooth diamond rings.

  35. Chapter 1, page 7: Paragraph Structure — Practice The ad for Armandi Jewelers relies on contrasting colors and textures to attract consumers.The ad achieves a strong color contrast by showing two white gold and diamond rings against a red background. One ring has a white gold band with three small white diamonds in the middle while the other ring has two white gold bands joined together by a large pint diamond surrounded by six white diamonds. The rings are pale and shiny while the background is dark red. The ad creates a strong contrast with the dark background because it makes the rings stand out.The contrast between the rings and the background is made stronger by their different textures.The background is a velvet cloth that looks soft and warm while the rings are obviously hard, cold, and smooth. Thus, the Armandi Jewelers ad is very attractive because of the contrast between the red soft background and the hard, smooth diamond rings.

  36. Chapter 1, page 7: Paragraph Cohesion The ad for Armandi Jewelers relies on contrasting colors and textures to attract consumers.The ad achieves a strong color contrast by showing two white gold and diamond rings against a red background. One ring has a white gold band with three small white diamonds in the middle while the other ring has two whitegoldbands joined together by a large pint diamond surrounded by six white diamonds. The rings are pale and shiny while the background is dark red. The ad creates a strong contrast with the dark background because it makes the rings stand out.The contrast between the rings and the background is made stronger by their different textures.The background is a velvet cloth that looks soft and warm while the rings are obviously hard, cold, and smooth. Thus, the Armandi Jewelers ad is very attractive because of the contrast between the red soft background and the hard, smooth diamond rings.

  37. Chapter 1, page 8: Paragraph Structure — Practice Work with a partner to complete this outline of the paragraph “Armandi Jewelers” Topic sentence: Main point 1: Supporting details: Main point 2: Supporting details: Concluding sentence:

  38. Chapter 1, page 8: Paragraph Structure — Practice Work with a partner to complete this outline of the paragraph “Armandi Jewelers” The ad for Armandi Jewlers relies on contrasting colors and textures to attract consumers. Topic sentence: Main point 1: The ad achieves a strong color contrast by showing two white gold and diamond rings against a red background. 1. Description of the rings: One ring has … while the other ring has… Supporting details: 2. Description of the background: …the background is dark red 3. Fact: the way the contrast is achieved The contrast between the rings and the background is made stronger by their different structures. Main point 2: 1. Descriptions of the background’s texture: The background is ... Supporting details: 1. Descriptions of the rings’ texture: ...while the rings are ... Thus, the Armandi Jeweler’s ad is …. the hard, smooth diamond rings. Concluding sentence:

  39. Part 2 • Gathering • Information

  40. Chapter 1, page 9: Writing Assignment 1 — Gathering Information Academic writing requires that you gather information about a topic from various sources.

  41. Chapter 1, page 9: Writing Assignment 1 — Gathering Information Academic writing requires that you gather information about a topic from various sources. It is insufficient for you to rely on your own background knowledge or opinions.

  42. Chapter 1, page 9: Writing Assignment 1 — Gathering Information Academic writing requires that you gather information about a topic from various sources. It is insufficient for you to rely on your own background knowledge or opinions. All major writing assignments in this course require a variety of outside sources.

  43. Chapter 1, page 9: Writing Assignment 1 — Gathering Information You gather information by

  44. Chapter 1, page 9: Writing Assignment 1 — Gathering Information You gather information by Talking with people who have ideas to share Interviewing experts Discussing

  45. Chapter 1, page 9: Writing Assignment 1 — Gathering Information You gather information by Talking with people who have ideas to share Interviewing experts Discussing Freewriting Writing informally — to pull your ideas together

  46. Chapter 1, page 9: Writing Assignment 1 — Gathering Information You gather information by Talking with people who have ideas to share Interviewing experts Discussing Free writing Writing informally — to pull your ideas together Getting information from newspapers, magazines, academic journals, the Internet Reading

  47. Chapter 1, page 9: Writing Assignment 1 — Gathering Information You gather information by Talking with people who have ideas to share Interviewing experts Discussing Free writing Writing informally — to pull your ideas together Getting information from newspapers, magazines, academic journals, the Internet Reading Most important for academic writing

  48. Chapter 1, pages 9-15: Writing Assignment 1 — Gathering Information Do the following: Discuss advertising with your classmates. (Exercise 3) Discussing Write about how the ad catches your attention. (Exercise 4) Then share your ideas (Exercise 5) Free writing Advertising Methods (Pages 11-14; Exercise 6, p. 15 and Exercise 7, p. 15) Reading Most important for academic writing

  49. Chapter 1, page 15, Ex. 6: Writing Assignment 1 — Analyzing the text Personally relevant stimuli

  50. Chapter 1, page 15, Ex. 6: Writing Assignment 1 — Analyzing the text Personally relevant stimuli Stimuli that appeal to our needsStimuli that show people similar to youStimuli that use rhetorical questions

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