Never draw a pig in clay and the ticket taker in the tutu
This presentation is the property of its rightful owner.
Sponsored Links
1 / 89

Never Draw a Pig in Clay (and the Ticket Taker in the Tutu) PowerPoint PPT Presentation


  • 118 Views
  • Uploaded on
  • Presentation posted in: General

Never Draw a Pig in Clay (and the Ticket Taker in the Tutu). Wayne MacPhail, Web Coordinator, Centennial College October 3, 2002. What we’ll be doing 1 hour 30 minute talk Lots of questions welcome Challenge and engage.

Download Presentation

Never Draw a Pig in Clay (and the Ticket Taker in the Tutu)

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Never Draw a Pig in Clay(and the Ticket Taker in the Tutu)

Wayne MacPhail, Web Coordinator, Centennial College

October 3, 2002


What we’ll be doing1 hour 30 minute talkLots of questions welcomeChallenge and engage


The Good NewsYou already know a lot about creating online content.Why?Because you live in the real world. I hope.


The Bad NewsOnline content creation has been dominated by MBAs, graphic designers, and software engineers - not writers.


The Problem?ADDAttention Deficit Disorder


Attention Deficit DisorderNot enough attention paid to the:

  • audience

  • purpose

  • results

  • experience

  • lessons

  • past

  • world

  • user

  • words

  • structure

And too much attention paid to the wrong things


The State of the (Too Much) Art


Medium and Memento


The Selfish Medium


The Ticket Takerin the Tutu

ddddddddddddddddd

ADMIT ONE

ddddddddddddddddd


www.120seconds.com


www.klan123.com


www.twinkies.com


www.cbc.ca


“Years ago Lord Reith, director-generalof the BBC, gave the right reply to those whowould dumb down Web media today.An interviewer asked: “Will you give thepeople what they want?” “No,” he replied,“we shall give them something better.”

Martyn Perks - Create Online March, 2002


When MBAs rule the WebThat’s not an org chart, that’s site architecture


www.bayer.com


Computers and the Beauty Myth

The Joy of Complexity


www.slashdot.com


When MBAs Rule NewspapersCitizens, Audience,Eyeballs and Customers


The Dirty Truth about Online Canadian Content


More good news


www.ofoto.com


www.ofoto.com


iPhoto


What We Can Learn


The Willful Web


Never Draw a Pig in Clay


Never Draw a Pig in Clay


Rabbis, Monks and Blind Guys with Harps


Book Larnin’


Lessons from theReal World


What’s Your Handle?


LessonsFrom Other Media


Tell readers where they areProvide a convenient map of the work (TOC, index)Provide a title pageLet users mark their spot and progressShow users how long the text isBreak the text into standard pieces (chapters)

From Books


Keep visuals interestingMake screen graphics readableTell a story with picturesOnline cannot compete as a rich media experience

From Television


Social relationships do not depend on bandwidthCompletion is a powerful tool for engagementTell a story with picturesKeep dialogue crispTell a human story

From Comics


To think of character as response to conflictFigure out whose story it isProvide tension and releaseBreak story into fractal units (acts/scenes/beats)Give the story a dramatic arc

From Movies


Keep the front page freshTell human storiesTell them what you're going to tell them, tell them, then tell them what you told themKeep writing short, muscular and activeProvide surprise and a sense of discovery

From Newspapers


Story Space


Stories can have a geographyObjects can contain storiesSpace can replace time as the axis of storytellingStories, objects and memory have resonanceIn the absence of forward momentum, story dies

From Hypernarrative


Being Human


Being Human

We often experience only what we expect to experience

We often miss the obvious

We can be absolutely blind to data we don't expect

We are creatures of paradigm

We all respond to human stories

Our short-term memory is fragile, limited and easily taxed

Our long-term memory compresses events and is unreliable


Being Human

We have limited bandwidth, especially when we're busy or focussed

We are easily distracted

We could always use more time

We understand symbols, conventions, narratives and scripts

We often believe other people experience the world the same way we do


Being Human

We easily form social relationships, especially under stress

We need feedback

We tend to blame ourselves for errors when confronted with new technology

We find our own uses for technology

We are fragile, frightened and flawed


The Media Equation


The Media Equation

MEDIA = REAL LIFE


Being Human - Part Two

We are helplessly social especially when stressed

We cannot tell true praise from flattery

Other praise is valued higher than self-praise

Expertise can be easily conferred

We more easily criticize to a third party

We want to be polite and expect politeness

We like people most who are most like us and like people best who become more like us


Know Thy Usersfor They are not You


The Birdfeeder Lessons


User Goal

User Interface


What We Can Do


We can listen welland watchintelligently


We can learn that no user cares about our code, our graphics or jargon.They only care about their task.And so should we.


Our job is simple.Get out of our users’ wayso they can achieve their goals.


The user as hero


Listening and Watching WellStakeholder inputPaper prototypingUsability testing


Discontent,ContentandMicrocontent


Create Clear Microcontent


HeadSubheadBylineStory SummaryPart OnePart TwoPart ThreeThe Story Begins


Banish Happy Talk


Hello. Welcome to our new, improved site about gardening in Canada. We’re sure glad to see you and hope this site provides you with the tips, message boards and catalogue guides every Canadian gardener needs! Enjoy your visit and thanks!!!NewMessage BoardsTipsCatalogues


Be ClearClarity of writingstarts with clarity of thought and intention


Write Tight


Say what you want to say.Cut it in half.Cut it in half again.Write it.Cut it in half, twice.Write. Cut. Twice.


Rewrite Exercise


Think of Buttons as Doors


You’re in a strange room full of doors.You’re rushed and searching for something.The only way you know where to go next is toread the signs on the doors.Imagine that when you’re writing the wordsfor your navigation buttons.


Don’t bury the user in bananas


Give users one task at a time.Make the task clear.


Use the right word(s)


Useful Devices for the Disabled

Workshops to Help You Succeed


Use Standards


There are few Web standards, but here’s one.The term is look for something on the Web is: SearchNot FindFind ItFind it NowGoGetLook it upetc.


Designing for Disability


Disability Design Tips

Tag content for meaning, style for presentationUse style sheets, but make pages legible without themDon't rely on colour aloneImages and image maps must have ALT text labels Use concise link namesScripts must have a nonscript alternativesApplets must have alternative textAllow users to freeze moving or blinking textProvide synchronized text transcript for audio, and audioProvide text transcripts for videoGive clear titles to acronyms and abbreviationsFrames are optional and titled and contain documents, not images directlyIf all else fails, link to an alternate page and give alternate contact information


Let UsersParticipate


Types of Online Community

SearchingTradingEducationContent Building/Issue OrientedScheduled eventsSubscriber-basedE-mail and ListserversSupportCustomer Relations ManagementMultiuser Dimensions or Dungeons (MUDS and MOOs)3D WorldsWebLogsChatSMSInstant MessagingWalled gardens


Planting Marigolds


SummaryLearn from the past and the world.Don’t get fancy.Write tight. Be clear.Use the right word(s)Listen.Tell human stories.Stay out of the way.Be helpful.


Wayne [email protected] CoordinatorCentennial College


  • Login