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WAY TO SUCCESS

WAY TO SUCCESS. Thought Sharing By V.RAJU PGM, Trichy SSA. Second CEC of SNEA(I), TN Circle at Trichy 12 May 2012. OBJECTIVES. Thought Sharing Inspiration Strategy Philosophy Approach. WHAT IS IN STORE ?. Refreshingly new ideas An open approach to issues No fault finding, no blaming

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WAY TO SUCCESS

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  1. WAY TO SUCCESS Thought Sharing By V.RAJU PGM, Trichy SSA Second CEC of SNEA(I), TN Circle at Trichy 12 May 2012

  2. OBJECTIVES Thought Sharing Inspiration Strategy Philosophy Approach

  3. WHAT IS IN STORE ? Refreshingly new ideas An open approach to issues No fault finding, no blaming Result oriented Modern techniques Not for theory but for practice Not for anybody else but for ourselves Result guaranteed

  4. REVENUE Revenue, not expenditure, is the focus Expenditure reduction: There is a limit Revenue increase: Sky is the limit Revenue increase is the only way to profitability Reduction of wasteful expenditure is no doubt desirable but time is the essence Trichy SSA example

  5. TRICHY SSA

  6. EXPENDITURE

  7. REVENUE STREAMS

  8. MAJOR REVENUE STREAMS

  9. 2G VOICE TRAFFIC 17% Growth during the Year

  10. 3G VOICE TRAFFIC 36% Growth during the Year

  11. SMS TRAFFIC 37% Growth during the Year

  12. GPRS TRAFFIC 380% Growth during the Year

  13. 3G DATA TRAFFIC No Growth , No Fall during the Year

  14. GSM PREPAID SALES 33% Growth during the Year

  15. LANDLINE 9% Fall during the Year

  16. BROADBAND 16% Growth during the Year

  17. GSM POSTPAID 12% Fall during the Year

  18. REVENUE POTENTIAL

  19. ANATOMIC THERAPY A powerful and natural way to good health No medicines No purchases No diseases No payment, absolutely free My own experience

  20. HOW DOES IT WORK? Only disease is: Blood is not OK Body organs are made of cells Five energy sources Six tastes Listen to your body Simple techniques

  21. WHAT RELEVANCE HERE? Perfect analogy in our organization Similar structure, similar problems Same solution will work wonderfully well File flow, fund flow, information flow Field units, office units, etc. are organs Ensure that energy reaches units through flow Money, manpower, material, etc. should result in useful energy to cells

  22. MODERN MANAGEMENT TECHNIQUES Supply Chain Management Profit Centres Zero base Planning Data Mining Customer Experience Enhancement

  23. BLUE OCEAN STRATEGY A powerful marketing strategy Create blue ocean instead of fighting out in red ocean Innovation, value addition Indian examples: TV serials, IPL Value for money, new customers, ready to pay more

  24. DIGITAL DIVIDE This is my ongoing Ph.D. research area The divide between the ‘have’s and the ‘have-not’s Great opportunity for BSNL Now every operator is eyeing on rural market BSNL has an edge This is where we can create our own blue ocean

  25. WHAT IS OUR USP? Every organization has strengths and weaknesses Every organization sells only its strong points What is our Unique Selling Point? Transparency Government-owned service provider Service motive

  26. CUSTOMER POINT OF VIEW What does the customer want? Service provision on demand Fair billing Prompt attention Customer service Feeling of “My person in BSNL” What does the customer pay for? He pays for the experience he gets by using our service

  27. ORGANIZATIONAL LIFE CYCLE Entrepreneur stage: Need for creativity Collectivity stage: Need for leadership, direction Formalization stage: Need for delegation, control Elaboration stage: Need for team work Decline stage: need for revitalization, continued maturity, innovation and creativity

  28. TWO SPHERES AROUND US Sphere of control: We can do anything we want Sphere of influence: We can only influence but can not control Outside sphere of influence: We can only observe By doing what we want within our sphere of control, we can expand our spheres and extend our influence further

  29. COLLABORATION Collaboration is the key to success Every group will have its own internal goals Still they can work together for achieving organizational goals Today, collaborations between and within organizations only can give success stories

  30. LOOK FOR SOLUTIONS Look for green colour: Then tell me how many wear yellow colour You will see what you look for You will think of what you see You will get what you think of Look for solutions everywhere: You will be part of the solution Example: A folk song

  31. Hope MANAPPARAI MADU KATTI Responsibility ¦À¡ýÛ ¦ÅÇÂ¢È âÁ¢Â¼¡ ¦Åź¡Âò¾ ¦À¡ÚôÀ¡ ¸ÅÉ¢îÍ ¦ºö§È¡Á¼¡ ¯ñ¨Á¡ ¯¨Æì¸¢È ¿ÁìÌ ±øÄ¡ ¿ý¨Á¸Ùõ ¿¡ÊÅóÐ Üξ¼¡ ¬.... Positive Thinking Always Celebrate Sincerity

  32. Use Best Tools Entire Workflow described in detail. No room for assumptions and misunderstandings. MANAPPARAI MADU KATTI Á½ôÀ¡È Á¡Î ¸ðÊ Á¡ÂÅÃõ ²Ú âðÊ ÅÂ측𼠯ØЧÀ¡Î º¢ýÉì¸ñÏ ÀÍó¾ÆÂô §À¡ðÎ À¡ÎÀÎ ¦ºøÄì¸ñÏ Love and affection

  33. Use Best Raw Material MANAPPARAI MADU KATTI Be Careful while buying ¬òàÕ ¸¢îºÊ ºõÀ¡ À¡òÐ Å¡í¸¢ ¦Å¾ ¦Å¾îÍ ¿¡ò¾ôÀÈ¢îÍ ¿ðÎô§À¡Î º¢ýÉì¸ñÏ ¾ñ½¢Â ²ò¾õ ÒÊîÍ ±È츢ô§À¡Î ¦ºøÄì¸ñÏ

  34. Do a good job MANAPPARAI MADU KATTI Use Best People Measure the output ¸Õ¾ ¿øÄ¡ ¦ÅÇ ¦ÅîÍ ÁÕ¾ ƒ¢øÄ¡ ¬Ç ¦ÅîÍ «ÚòÐô§À¡Î ¸ÇòÐ §ÁðÎÄ º¢ýÉì¸ñÏ ¿øÄ¡ «ÊîÍò àò¾¢ «ÇóÐ §À¡Î ¦ºøÄì¸ñÏ ²ñ¼¡ ÀøÄ측ðÈ «¼¾ñ½¢ÂóÐ On the spot supervision

  35. Logistics MANAPPARAI MADU KATTI Take the product to the best market Celebrate Success Choose the best dealer ¦À¡¾¢Â ²ò¾¢ ÅñÊ¢§Ä ¦À¡ûǡ ºó¨¾Â¢§Ä ¬.. Å¢Õп¸÷ Ţ¡À¡Ã¢ìÌ º¢ýÉì¸ñÏ ¿£Ôõ Å¢òÐô§À¡ðÎ À½ò¾ ±ñÏ ¦ºøÄì¸ñÏ You will face competition Count the money and account for the revenue earned

  36. Be careful in spending MANAPPARAI MADU KATTI Integrity Financial Management §ºò¾ À½ò¾ º¢ì¸ÉÁ¡ ¦ºÄ× Àñ½ ÀìÌÅÁ¡ «õÁ¡ ¨¸Â¢Ä ¦¸¡ÎòÐô§À¡Î ´í¸ «õÁ¡ ¨¸Â¢Ä ¦¸¡ÎòÐô§À¡Î º¢ýÉì¸ñÏ «×í¸ ¬È áÚ ¬ìÌÅ¡í¸ ¦ºøÄì¸ñÏ

  37. MANAPPARAI MADUKATTI Golden values Love and Affection, No hatred Supervision when required Revenue: most important Quality Ingredients: Cost not priority Marketing: Logistics, Landing the product at sales point, franchisee/dealer Measure the output Invest the revenue earned for high returns

  38. MANAPPARAI MADUKATTI Believe the in-house people Generate the resources from within (water) Not depending on rain: Spheres of control and influence Confident and happy: Music We are doing it and we are getting good things: positive thinking Best resources: Machines, material, manpower Strategy for the entire organization

  39. WHAT IS STOPPING US? Lack of togetherness: Inter-group rivalry Not a day passes without tension among staff Where is the time for development? Energy drained, attention diverted Factional misunderstandings take much of time Promise me unity, I guarantee success

  40. LET US TAKE ACTION Have trust: We will work together Give me power: I will give it back to you Be together: We will work for progress Be in touch: We will sort out things together Organizational success is the highest priority: If anyone disagrees I will not pursue this further Time is the essence: Let us get on with the job

  41. THANK YOU

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