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Using Research in Implementation

Using Research in Implementation. Role of Research. Understand Public Opinion Correct Misperceptions Demonstrate Voter Support Reassure Nervous Pols Reveal Health Impact Counter Economic Anecdotes Generate Earned Media. Communicating Public Support.

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Using Research in Implementation

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  1. Using Research in Implementation

  2. Role of Research • Understand Public Opinion • Correct Misperceptions • Demonstrate Voter Support • Reassure Nervous Pols • Reveal Health Impact • Counter Economic Anecdotes • Generate Earned Media

  3. Communicating Public Support

  4. A Strong Majority of New Yorkers Support The State’s Smoke-Free Workplace Law Recently, a law went into effect prohibiting smoking in all workplaces in New York state, including offices, restaurants, and bars. Would you say that you support or oppose the law? Total Support: 70% Total Oppose: 28% Darker shading equals stronger intensity Total numbers are rounded New York Statewide survey of registered voters - September 2003

  5. Voters Believe In The Right to Breathe Clean AirInside Restaurants and Bars Which one of the following do you think is more important? The rights of customers and employees to breathe clean air inside restaurants and bars The rights of smokers to smoke inside restaurants and bars Right to breathe clean air 55% strong Right of smokers to smoke 6% strong Darker shading equals stronger intensity Total numbers are rounded New York Statewide survey of registered voters - September 2003

  6. Voters Think Restaurants and Bars are Healthier, More Enjoyable, and Have No Inclination To Change The Law % strongly/somewhat agree Restaurants and bars are healthier for customers and employees now that they are smoke-free 85 It’s really nice to go out and enjoy New York’s restaurants and bars without smelling like smoke when you get home 82 There has been a lot of talk about changing the new law, but we should give the law a chance to work before trying to weaken it 75 People should not get too worked up about this law. It is not too much to ask for smokers to step outside a restaurant or bar when they want a cigarette 77 The media is blowing this out of proportion. There will always be a small group of people who complain about the smoke-free law, but overall the new law is working fine 70 New York Statewide survey of registered voters - September 2003

  7. Residents Across The State Support Connecticut’s Smoke-Free Workplace Law Recently, a law went into effect prohibiting smoking inside all workplaces in Connecticut, including offices, restaurants, and bars. Would you say that you support or oppose the law? Total numbers are rounded Connecticut Statewide survey - August 2004

  8. Delaware Voters Overwhelmingly Support The State’s Smoke-Free Workplace Law Last year, a law went into effect prohibiting smoking inside most workplaces in Delaware, including offices, restaurants, bars and casinos. Would you say that you support or oppose the law? Total Support: 77% Total Oppose: 23% Darker shading equals stronger intensity Total numbers are rounded Delaware Statewide survey of registered voters - October 2003

  9. Voters Would Reject A Candidate Who Wants To Change The Smoke-Free Law Candidate Y says Delaware’s smoke-free workplace law went too far and wants to change the law to allow smoking in some workplaces Candidate X supportssays Delaware’s smoke-free workplace law is working and supports leaving the law as it is 66% Margin of more than 2-to-1 27% Darker shading equals stronger intensity Total numbers are rounded Delaware Statewide survey of registered voters - October 2003

  10. Voters View Gov. Minner More Favorably Because of Her Support for the Smoke-Free Workplace Law Governor Ruth Ann Minner has been a strong supporter of Delaware’s smoke-free workplace law. Does the Governor’s support for the law make you view her more favorably or less favorably? 58% 17% A majority of Democrats, Republicans and independents have a more favorable view of the Governor 23% Darker shading equals stronger intensity Total numbers are rounded Delaware Statewide survey of registered voters - October 2003

  11. Do you approve or disapprove of the way Michael Bloomberg is handling . . . Disapprove Approve Crime The ban on smoking in restaurants and bars The Public Schools The City Budget Taxes Approve Disapprove Quinnipiac University Survey of registered voters – October 2003

  12. Maine Residents Support The Smoke-Free Workplace Law On January 1st of 2004, a law was enacted whereby all bars, taverns, lounges, and pool halls in Maine became smoke-free. Do you support or oppose this law? Total numbers are rounded

  13. Over Time, Even Maine’s Smokers Support The Smoke-Free Law On January 1st of 2004, a law was enacted whereby all bars, taverns, lounges, and pool halls in Maine became smoke-free. Do you support or oppose this law? Total numbers are rounded

  14. Near Universal Approval ofCalifornia’s Smoke-free Workplace Law (2004) Note: “New resident” defined as Californians who moved to the state after the 1995 law went into effect. “Approval” includes “strong” approval and “somewhat” approval. Source: The 2004 Survey of California Adults on Secondhand Smoke conducted by Field Research Corporation. Prepared by: California Department of Health Services, Tobacco Control Section, January 2005.

  15. 75% of New Yorkers Support The City’s Smoke-Free Law The Law is Even More Popular Than a Variety of New York Institutions Voter Support for the Smoke-Free Workplace Law Favorable Rating New York Yankees New York Knicks David Letterman Coney Island Hot Dog A deli cornbeef sandwich Krispy Kreme donuts Donald Trump George Steinbrenner New York City Survey of registered voters - March 2004

  16. March 28, 2004 Smoke ban a hit - even outpolls Yanks Lisa L. ColangeloNew York Daily News What do New Yorkers like more than the Yankees or a Coney Island hot dog? The smoking ban. Or at least that's the conclusion of a poll of 500 registered voters for the Campaign for Tobacco-Free Kids. According to the poll, 61% of people strongly support the ban on smoking in workplaces, including bars, restaurants and offices. That's up from 55% in a similar poll conducted in August. Another 14% said they "somewhat" support the ban. "Those are amazing numbers," said Josh Isay, a spokesman for the campaign. "People should know that contrary to some press reports, this law is very popular ... it's a vocal minority that opposes the law." By comparison, 46% of respondents reported a "very favorable" view of the New York Yankees, and 39% were big fans of Coney Island hot dogs. And 70% of people said the rights of customers to be in a smoke-free restaurant or bar is more important than the right to smoke. Bob Zuckerman of the New York Nightlife Association questioned the validity of the results. "When you group bars and restaurants together, you get a much different result than if you just ask about bars," he said. "We continue to hear from members and even nonmembers that the smoking ban has hurt business and curtailed the bar business." About 80% of the women surveyed support the ban while only 19% opposed it. Meanwhile, 70% of men supported the ban and 29% opposed it. The poll had a margin of error of 4.5%.

  17. PROMOTE TRUTH ON HEALTH & ECONOMICS

  18. Delaware Smoke-free Law Clears The Air James Repace Delaware Study, 2003 Fine Particle Air Pollution (RSP) Levels Drop 90% Carcinogen (PPAH) Levels Drop 95% ng/m3 Micrograms/m3 B E F O R E B E F O R E 24-hour NAAQS for PM 2.5 A F T E R A F T E R Indoor air quality test conduced Nov. 15, 2002 and Jan. 24, 2003 to assess levels of air pollution before and after DE Clean Indoor Air Law went into effect. One casino, 5 restaurants with bars, one taproom and one pool hall were tested

  19. New York City • “Since the law went into effect, business receipts for restaurants and bars have increased, employment has risen, virtually all establishments are complying with the law, and the number of new liquor licenses issued has increased—all signs that New York City bars and restaurants are prospering.” “The State of Smoke-Free New York City: A One-Year Review”, March 2004.

  20. Clearing the Air in New York City James McBratney, president of the Staten Island Restaurant and Tavern Association. "The crystal ball that people are looking at to project economic stability is not good enough for me." October 11, 2002New York Daily News

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