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Diet Pepsi

Diet Pepsi. Hunter Williams 8/30/01. The Joy of Pepsi. This presentation is dealing with what techniques Pepsi employs to sell Diet Pepsi to the public. It also will deal with different ad campaigns that Pepsi has run. The Different parts of Pepsi.

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Diet Pepsi

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  1. Diet Pepsi Hunter Williams 8/30/01

  2. The Joy of Pepsi • This presentation is dealing with what techniques Pepsi employs to sell Diet Pepsi to the public. • It also will deal with different ad campaigns that Pepsi has run

  3. The Different parts of Pepsi • What techniques does Pepsi use on their web page to sell Diet Pepsi • What is the Pepsi challenge • Who is the primary drinker of Diet Pepsi

  4. Web Techniques • Images of Diet Pepsi cans • Pepsi logo all over • Condensation drops on the background of the page • Lots of use of blues and reds

  5. Pepsi Challenge • Which is better Diet Coke or Diet Pepsi? • They travel from town to town and have taste tests on the different products • Pepsi is winning, wow it’s their own project.

  6. Target Audience for Diet Pepsi • Mainly people in their 20’s and 30’s who are worried about their weight and appearance • There is Diet Pepsi which is low fat because it uses artificial sweetener to keep the taste and lose the fat. • The ads they run have thin women drinking cold Diet Pepsi.

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