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Successful Online Surveys. Presenters Kim Perkins, Timothy C. Lisk, & Justin C. Mary Discussant Dale E. Berger Claremont Graduate University WPA 2010, Cancun, Mexico. Survey Survivor: How NOT to get Voted Off the Island. Kim Perkins & Timothy C. Lisk Claremont Graduate University

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Successful online surveys

Successful Online Surveys

PresentersKim Perkins, Timothy C. Lisk, & Justin C. Mary

DiscussantDale E. Berger

Claremont Graduate University

WPA 2010, Cancun, Mexico


Survey survivor how not to get voted off the island

Survey Survivor:How NOT to get Voted Off the Island

Kim Perkins & Timothy C. Lisk

Claremont Graduate University

WPA 2010, Cancun


Overview
Overview

  • Intro

  • Comparison of Services

    • Free

    • Paid

    • Case-by-case

  • Tribal Council

  • Tips & Resources


Intro to online surveys
Intro to online surveys

  • Strengths

    • Easy to administer

    • No data entry!

    • Bias-free random assignment

  • Weaknesses

    • Take longer to create

    • Sample issues

    • Who owns the data?

    • Inconsistent formatting

    • Features change all the time


Jargon
Jargon

  • Skip logic & branching

    • Earlier responses determine later items

    • IF yes THAN item #4

  • Randomization

    • Question, answer, page

    • Reduces order effects

    • Not random assignment

  • IP address

    • Similar to a cell phone number

    • Identifies one computer at one point in time



Free services
Free SERVICES

  • Best for Newbies: SurveyGizmo

    • Unlimited surveys / questions

    • 250 responses per month

  • Best for Experts: LimeSurvey

    • Local or remote hosting

    • All features available



  • “Surveys for Dummies”

    • Or at least people who would rather not think about this too much

  • Free is useless, but $200/yr:

    • “One-click” to import items straight from Word

    • Automatic crosstabs and charts

    • Real-time widgets for web page placement

  • $899/yr – “Expert team” will write your survey


  • Very common

  • Good real-time data display

    • Useful to display data to stakeholders

  • $200/year package is cheaper than $19.95 monthly, with no limits on # of responses





  • Easy and powerful

  • Skip logic & piping ($$$)

  • “Respondent Anonymity Assurance” ($$$)

    • IRB friendly

  • No longer offer academic institution licensing


  • Open source with high-end features

    • Can download entire package to your own site & use it free

    • Default: Does not pick up IP addresses

    • Assessments

    • Tokens for matching participants in pre-post design

  • Pay by the response as you go

    • Packages of $.04 to $.10 per response

    • Even free accounts can use advanced features

  • Clunky design interface

  • Perplexing web-developer logic & vocabulary

    • Response set = Label set

    • Skip logic = Conditions

    • Matrix-style questions = Answers







  • Anonymous IP / SSL encryption ($$$)

  • Solution? Free student account!

    • All features unlocked

    • No formal tech support

    • .edu addresses only

  • GIS summary

  • Random assignment

    • A/B branching

  • Ability to combine surveys


Wild card
Wild Card:

  • $25/mo

  • IRB-friendly

  • SSL encryption

  • Account purged 14 days after deactivation

  • Super Uptight Critique

    • Company still collects IP addresses

    • Ultimately, data is password secured

“However, should interception of encrypted data occur, that data could not be decoded without the unique encryption key that is held only by PsychData.”


Wpa council vote
WPA Council Vote

  • Defend the providers!

  • Raise your hand when your favorite provider is called.


And the winner is
And the winner is…

SurveyGizmo!

  • Strengths

    • Easy to use

    • Most key features available

  • Weaknesses

    • Basic logic & branching

    • IP address tracking

      Runner-up: LimeSurvey


Tips resources
Tips & Resources

  • URL shorteners

  • Random assignment

  • Branching / logic maps

  • “Hidden” help files

  • IRB application help


Recap
RECAP

  • Comparison of Services

    • Free

    • Paid

    • Case-by-case

  • SurveyGizmo

  • Tips & Resources


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