Successful online surveys
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Successful Online Surveys. Presenters Kim Perkins, Timothy C. Lisk, & Justin C. Mary Discussant Dale E. Berger Claremont Graduate University WPA 2010, Cancun, Mexico. Survey Survivor: How NOT to get Voted Off the Island. Kim Perkins & Timothy C. Lisk Claremont Graduate University

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Successful Online Surveys

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Successful online surveys

Successful Online Surveys

PresentersKim Perkins, Timothy C. Lisk, & Justin C. Mary

DiscussantDale E. Berger

Claremont Graduate University

WPA 2010, Cancun, Mexico


Survey survivor how not to get voted off the island

Survey Survivor:How NOT to get Voted Off the Island

Kim Perkins & Timothy C. Lisk

Claremont Graduate University

WPA 2010, Cancun


Overview

Overview

  • Intro

  • Comparison of Services

    • Free

    • Paid

    • Case-by-case

  • Tribal Council

  • Tips & Resources


Intro to online surveys

Intro to online surveys

  • Strengths

    • Easy to administer

    • No data entry!

    • Bias-free random assignment

  • Weaknesses

    • Take longer to create

    • Sample issues

    • Who owns the data?

    • Inconsistent formatting

    • Features change all the time


Jargon

Jargon

  • Skip logic & branching

    • Earlier responses determine later items

    • IF yes THAN item #4

  • Randomization

    • Question, answer, page

    • Reduces order effects

    • Not random assignment

  • IP address

    • Similar to a cell phone number

    • Identifies one computer at one point in time


Freebie matrix

Freebie Matrix


Free services

Free SERVICES

  • Best for Newbies: SurveyGizmo

    • Unlimited surveys / questions

    • 250 responses per month

  • Best for Experts: LimeSurvey

    • Local or remote hosting

    • All features available


Matrix

$$$ Matrix


Successful online surveys

  • “Surveys for Dummies”

    • Or at least people who would rather not think about this too much

  • Free is useless, but $200/yr:

    • “One-click” to import items straight from Word

    • Automatic crosstabs and charts

    • Real-time widgets for web page placement

  • $899/yr – “Expert team” will write your survey


Successful online surveys

  • Very common

  • Good real-time data display

    • Useful to display data to stakeholders

  • $200/year package is cheaper than $19.95 monthly, with no limits on # of responses


Survey monkey

Survey Monkey


Survey monkey1

Survey Monkey


Survey monkey chart

Survey Monkey - Chart


Successful online surveys

  • Easy and powerful

  • Skip logic & piping ($$$)

  • “Respondent Anonymity Assurance” ($$$)

    • IRB friendly

  • No longer offer academic institution licensing


Successful online surveys

  • Open source with high-end features

    • Can download entire package to your own site & use it free

    • Default: Does not pick up IP addresses

    • Assessments

    • Tokens for matching participants in pre-post design

  • Pay by the response as you go

    • Packages of $.04 to $.10 per response

    • Even free accounts can use advanced features

  • Clunky design interface

  • Perplexing web-developer logic & vocabulary

    • Response set = Label set

    • Skip logic = Conditions

    • Matrix-style questions = Answers


Lime survey

Lime Survey


Lime survey1

Lime Survey


Lime label sets

Lime – Label sets


Lime data view

Lime – Data view


Lime chart

Lime - Chart


Successful online surveys

  • Anonymous IP / SSL encryption ($$$)

  • Solution? Free student account!

    • All features unlocked

    • No formal tech support

    • .edu addresses only

  • GIS summary

  • Random assignment

    • A/B branching

  • Ability to combine surveys


Wild card

Wild Card:

  • $25/mo

  • IRB-friendly

  • SSL encryption

  • Account purged 14 days after deactivation

  • Super Uptight Critique

    • Company still collects IP addresses

    • Ultimately, data is password secured

“However, should interception of encrypted data occur, that data could not be decoded without the unique encryption key that is held only by PsychData.”


Wpa council vote

WPA Council Vote

  • Defend the providers!

  • Raise your hand when your favorite provider is called.


And the winner is

And the winner is…

SurveyGizmo!

  • Strengths

    • Easy to use

    • Most key features available

  • Weaknesses

    • Basic logic & branching

    • IP address tracking

      Runner-up: LimeSurvey


Tips resources

Tips & Resources

  • URL shorteners

  • Random assignment

  • Branching / logic maps

  • “Hidden” help files

  • IRB application help


Recap

RECAP

  • Comparison of Services

    • Free

    • Paid

    • Case-by-case

  • SurveyGizmo

  • Tips & Resources


  • Login