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Arlington Fights The Flu. Arlington fights the flu!. 20 April 2010 MAPH Presentation. Arlington Fights the Flu!. COMMUNITY MANDATE: Reduce spread of flu

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Arlington

Fights

The Flu

  • Arlington fights the flu!

20April 2010 MAPH Presentation


Arlington fights the flu
Arlington Fights the Flu!

COMMUNITY MANDATE: Reduce spread of flu

GOAL: Increase the number of people in target groups receiving seasonal flu vaccine by 25% in Arlington by year 5 of the business plan.

WHY: Prevents illness and death

WHAT: Targets Kids and Service Workers

HOW: We take the vaccine to them!


A new partnership
A New Partnership

Image from www.owningpink.com/tag/intuitive/


Why fight the flu
Why fight the flu?

Vaccination is the ultimate form of prevention.

YET

Less than 40% in the US get vaccinated against flu.

5% - 20% get ill with the flu every year.

200,000 people are hospitalized every year from flu.

36,000 people die every year from flu.

The single best way to prevent the flu is flu vaccination.


Why fight seasonal flu in arlington
Why Fight Seasonal Flu in Arlington?

Arlington Death Rate (per 100,000) from Flu & Pneumonia is

1.5 Times Higher than Northern Virginia (on average)


Target populations
Target Populations

Children

  • High rates of infection

  • Spread germs effectively

  • Vaccinating children protects the whole community

  • Limited access to vaccine

Children: 36, 571


Target populations1
Target Populations

Hourly Wage Employees

  • Conference & Tourist Industry

  • High level of exposure to germs

  • Likely to work when sick

Vaccination Campaign Targets:

- Cab Drivers, 800

- Restaurant Workers, 5,178

(TotalHospitality & Food Services: 14,840)



Resources
Resources

Personnel

Program Manager (0.08 FTE)

Program Assistant (0.3 FTE)

Vaccinating nurses (seasonal)

Volunteers (seasonal)

Office Space/Supplies

Space

Located at County

Supplies

Office supplies

Computer

Telephone service

Vaccine

Vaccine supplies

New Partnership; Structure



Flu shots are
Flu Shots Are:

Safe

Effective

Convenient

Affordable

Fight the flu, Arlington!  Get your flu shot today!


Marketing
Marketing

Existing media networks of partners

Channel 8 cable TV

The Arlington Connection & Sun-Gazette

Social media – Facebook, Twitter

Local Hispanic radio stations and newspapers

Media outlets of all partners


Marketing and outreach
Marketing and Outreach

Service Industry

Hotel Association

Restaurant Associations

Business Improvement Districts

Community Based Organizations

Children

Arlington Public Schools

Day Care Office

Community and Recreation Centers


Quality control
Quality Control

Quality Assurance

Staff training

Proper storage and handling of vaccine

Standard precautions for vaccine administration

Informed consent

Screening of clients

Information Systems

Virginia Immunization Information System (VIIS)

Custom reports (individual or aggregate)

Data entry by assigned administrative staff


Measures of success
Measures of Success

Goal: Increase the number of individuals in the target groups who receive seasonal flu vaccine in Arlington by 25% between year 1 and year 5.

Intermediate measures:

Percent increase in seasonal flu vaccine given year to year.

Vaccinate the number of persons to make outlined revenue in Business Plan Years 1 through 5 (1500 in Y1; 1900 in Y5).

Number of new clinic sites established and maintained by Y5.


Risks
Risks

Availability

Willingness

Cost


Competitors partners
Competitors & Partners

Competitors

Inova Health Source

Virginia Hospital Center

Maxim

Costco

Safety Net Providers

Partners

Ethiopian Community Development Council

Arlington Public Schools

Arlington County Parks and Recreation

Business Improvement Districts (BIDs)

Rosslyn

Crystal City


First year expenses
First Year Expenses

Fixed cost

Variable cost

Fixed cost

Fixed cost

Quasi-fixed cost



In conclusion arlington fights the flu will
In conclusion, Arlington Fights the Flu! will…

Reach a new audience in a new way with a new partnership

Decrease morbidity due to influenza in Arlington County

Fulfill our community mandate

Increase vaccination rates in target populations by at least 25% in first 5 years

Be self-sustaining & revenue generating by year 3


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