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Woonbron Corporate Presentation

Woonbron Corporate Presentation. Woonbron in a nutshell. 8 branches in Rotterdam, Spijkenisse, Delft and Dordrecht (incl. Triant) No. of employees: 654 Total no. of properties: 50,264 units Turnover: € 329 million Equity capital excl. revaluation reserve = € 329 million

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Woonbron Corporate Presentation

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  1. Woonbron Corporate Presentation

  2. Woonbron in a nutshell • 8 branches in Rotterdam, Spijkenisse, Delft and Dordrecht (incl. Triant) • No. of employees: 654 • Total no. of properties: 50,264 units • Turnover: € 329 million • Equity capital excl. revaluation reserve = € 329 million • Project development portfolio until 2015 € 1.500 million invested in 800 newly built homes (purchase/rent) in Zuidplaspolder, among other places

  3. ‘Zuidvleugel’ the region where we operate

  4. About us - Mission In its role as co-producer, Woonbron offers a home and opportunities of choice in a lively city to a wide clientele, with varied and attractive living environments. We provide backing to the clients who need us.

  5. About us - Corporate Identity • Courage • Solidarity • At home in the neighbourhood: Rotterdam, Spijkenisse, Delft and Dordrecht • Woonbron thinks, dares and does

  6. Facts & Figures • Woonbron’s total no. of properties 50,264 • Turnover per unit 6,545 • Capital per unit 6,548 • No. of homes on offer in To Live 14,077 • No. of sales from To Live 578 • No. of rentals for the disadvantaged 1,911

  7. What is our role? ‘Homes must become more about people’ Other role and working mandate for a corporation: • from ‘landlord’ to ‘co-producer of the city and the client’ • from the ‘suitable housing target group’ to ‘facilitating own choices’

  8. Provider to the Disadvantaged • 10% of our property is made available for fixed periods to people who need extra guidance and special forms of housing due to a reason other than physical needs • Woonbron wants to made an above-average contribution and thus presents itself as provider to the disadvantaged • The focus is on the ‘living-learning-working-care’ chain and performance targets

  9. Chain management • Why: the increasing complexity of society • What: strategic policies, tactical and operational activities have to be organised in consultation with our stakeholders (living-learning-working-care) • Advantages: strategic competition, realise and optimise common operational results, realise social goals and create common conditions • Examples: Münchhaussen, Campus Hoogvliet, De Rotterdam

  10. De Rotterdam • Woonbron is the owner • Co-operation between • educationial and commercial institutions • Economic impulse of Katendrecht (involvement • of entrepreneurs and inhabitants) • One of the biggest attractions of Rotterdam • with approx. 500.000 visitors each year

  11. Campus Hoogvliet • 3 secondary schools • Residential hotel (short stay) • Entrepreneurs (work/learning experience places) • Sports icon (sports complex/ sports school/ fitness) • Welfare (community center/clubs/supervision • Culture (theatre) • Housing (care/leisure) • Area and building management

  12. Foyers Facilitating living-learning -working projects - Henegouwelaan - Lange Hilledijk - Showers & safe deposit box project

  13. ABCD-project Delfshaven The ABCD project is a joint initiative of Woonbron, the borough of Delfshaven and Rabobank, which aims to uncover and help develop residents’ talents.

  14. Residential hotel (Woonhotel) Woonhotel Rotterdam, Nieuwe Unie and Woonbron are helping to fulfill the growing demand from different target groups for temporary, affordable accommodation in the city. Those without a place to stay for a time due to personal reasons, such as home renovations or a divorce, find the right place here on referral from social organisations and housing corporations.

  15. Restructuring of Hoogvliet In 1998, Woonbron, the borough of Hoogvliet, the municipality of Rotterdam and Vestia opted for an integrated approach to modernise Hoogvliet, and retain social cohesion. The following ten years were earmarked for further investment in homes and the living environment, the completion of the centre, the upgrading of shopping centres and improving education, work opportunities, the local economy and other facilities.

  16. Business competentions • Achieving results • Demonstrating customer service • Taking responsibility

  17. The living arrangement model • A home in a neighbourhood: living environments and lifestyles • Renting or Buying? For Living! • Extra comfort in your home (kitchens, bathroom) • For your safety and security ( “Secure Housing” police label, personal alarm system, insurance) • Comfort & service (general management service, “Secure Housing” police label, OHRA insurance package, choice of kitchen, personal alarm system, DIY discount, home removal service)

  18. Over the coming years Woonbron will offer all its clients ‘For Living’ homes. The choice whether to rent or buy will be left to the client.

  19. For Living Clients will be able to choose freely between: Rental with two rental amounts • 97 % max. reasonable for incomes > € 33,000.00 • With rental discount of 10-30% < € 33,000.00 • Fixed rentals for 5 or 10 years • Purchase Guarantee • Purchase Comfort

  20. Home Outlets • We receive our clients in home outlets, where we offer various products and services • At home in the neighbourhood/local entrepreneurship • Under development: virtual home outlet

  21. Local entrepreneurship • Organisational structure –> Business-Unit-Management • Strategic frameworks take shape through concern (Service Centre) • Branch has the overall responsibility for all functional areas • Service concept -> distinguishing between the individual client (Client) and the collective client (City)

  22. Business with a social conscience - People • Traineeships for young adults • Organising debates • Participating in research • Stimulating art among different target groups

  23. Business with a social conscience - Planet Some examples: • Using FSC wood • Reusing material after buildings are demolished • Supporting public accommodation projects in developing countries and other charity organisations

  24. The business at heart Earning where one can, investing where one must: towards a healthy balance between financial and social returns.

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