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Untapped opportunity: Serving Valley Spanish-speakers online. Mike Coleman Digital Media Director Maria Loven Online Editor azcentral.com | The Arizona Republic | KPNX-TV 12 | La Voz. One part of Gannett’s local strategy …. … a very important part.

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Untapped opportunity serving valley spanish speakers online

Untapped opportunity:Serving Valley Spanish-speakers online

Mike ColemanDigital Media Director

Maria LovenOnline Editor

azcentral.com | The Arizona Republic | KPNX-TV 12 | La Voz



A very important part
… a very important part

Dramatic gains in the number of Hispanics online; faster growth than the general population

Hispanics view more pages in a typical session than non-Hispanics

Online Hispanics more affluent, educated than offline

Arizona boasts one of the highest rates of online Hispanics in the nation

Marketers are waking up to the Hispanic market, and more specifically the Hispanic online market

Few competitors, amazing opportunity


Connecting with a totally new audience
Connecting with a totally new audience

Huge need for outside promotion- Ashland Spanish-language print products- ‘Republic’ print products popular with Hispanics- Online ads targeted to Spanish-speakers in Phoenix- Spanish-language radio- Events

E-mail

RSS

Partnerships



Future profit center
Future profit center

  • Classified “upsell”

  • Online display advertising and sponsorships

  • E-mail sponsorships

  • Fantastic ad performance so far


What s next
What’s next

  • Redesign

  • New content features

  • More sophisticated advertising features

  • Making the site a daily habit for users

  • More online sites tied to print publications


Mike Coleman

Digital Media Director

(602) [email protected] Loven

Online Editor

(602) [email protected]


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