Understanding user behaviour geoss workshop
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Understanding User Behaviour GEOSS Workshop. Objective. Strategy. Retain. Convert. Goals. Analyse. Optimise. Engage. Attract. The Digital lifecycle. How is Hitwise Data Collected?. Categorisation. Websites are manually categorised into one or more of our 160+ industry categories.

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Understanding User Behaviour GEOSS Workshop

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Understanding user behaviour geoss workshop

Understanding User BehaviourGEOSS Workshop


The digital lifecycle

Objective

Strategy

Retain

Convert

Goals

Analyse

Optimise

Engage

Attract

The Digital lifecycle


Understanding user behaviour geoss workshop

How is Hitwise Data Collected?


Understanding user behaviour geoss workshop

Categorisation

Websites are manually categorised into one or more of our 160+ industry categories.

This allows Hitwise to report on market trends, and industry insights.


Understanding user behaviour geoss workshop

What can be done with it?

Rankings by Visits, Market Share, Impressions, and Time

Hitwise allows you to Rank Websites by:

  • Market Share

  • Total Visits

  • Impressions

  • Time on Site

    Timeframes:

  • Daily

  • Weekly

  • Monthly

Hitwise also allows you to chart websites over time


Understanding user behaviour geoss workshop

What can be done with it?

Demographic Breakdown and Segmentation

  • Report on the Demographic breakdown of a Website or Industry by Age, State, or Gender.

  • Rank websites by Age, State, or Gender.


Understanding user behaviour geoss workshop

What can be done with it?

MOSAIC Lifestyle Breakdown and Segmentation

  • Hitwise allows you to segment the users to a Website or Industry using MOSAIC data.

  • MOSAIC data segments the Australian population into 11 Groups and 47 Types based on a range of different Lifestyle characteristics.

  • Gain detailed insight into what sorts of individuals use a particular website or industry, and how that has changed over time.


Understanding user behaviour geoss workshop

Lifestyle: Classifies every Australian neighbourhood into a Type and Group based on multiple characteristics

Demographic Data

Property Value

Purchase Data

Mosaic Profile of Neighbourhood

Consumption

Socio- economic

Vehicle Data


Mosaic australia

MOSAIC Australia


Lifestyle mosaic geo demographic segmentation

Lifestyle Mosaic: Geo-demographic Segmentation


Understanding user behaviour geoss workshop

What can be done with it?

MOSAIC Lifestyle Breakdown and Segmentation

  • Hitwise allows you to segment the users to a Website or Industry using MOSAIC data.

  • MOSAIC data segments the Australian population into 11 Groups and 47 Types based on a range of different Lifestyle characteristics.

  • Gain detailed insight into what sorts of individuals use a particular website or industry, and how that has changed over time.


Understanding user behaviour geoss workshop

What can be done with it?

MOSAIC Lifestyle Breakdown and Segmentation


Understanding user behaviour geoss workshop

What can be done with it?

Search Intelligence – what are people searching for?

  • Hitwise Search Intelligence can follow important market trends and current events with search term data.

  • Unprecedented insight into what topics are important to users, and what language they use to search.


Understanding user behaviour geoss workshop

What can be done with it?

Search Intelligence – what are people searching for?

  • What are the most popular variations of drought?

  • How has this changed over time?

  • What insight can be gained into user’s search behaviour?


Understanding user behaviour geoss workshop

What can be done with it?

Search Intelligence – how has that changed over time?

  • 145% increase in searches for ‘Japan’

  • 476% increase in the number of search terms containing ‘Japan’.

  • Individual search terms have a higher volume, but there are a lot more long tail searches.


Understanding user behaviour geoss workshop

What can be done with it?

Search Intelligence – how has that compare?

  • 43,000% increase in searches for ‘japan earthquake’

  • This made it the most popular variation of japan, surpassing ‘yahoo japan’ for the week ending the 19th of March.


Understanding user behaviour geoss workshop

What can be done with it?

Search Intelligence – how does that compare?

  • Which of these current events was the most searched for by the Australian population?

  • Despite the large increase in searches for ‘japan earthquake’ it only saw 1/10th of the volume that Cyclone Yasi did.


Understanding user behaviour geoss workshop

What can be done with it?

Search Intelligence

  • Hitwise can also show what websites people visit after searching for a term, or a group of terms.

  • This shows us who is the most successful at attracting users for a given topic, as well as providing advertising opportunities for getting your message out there.


Understanding user behaviour geoss workshop

Hitwise Custom - Segmentation Panels

  • Mini Panels can be based on a behavior or characteristic.

  • People who have searched for a particular product or service.

  • People who have visited a particular website or group of websites.

  • People from a particular demographic or lifestyle group.

  • Or a Combination of the above

Total Sample (3 million AU)


Understanding user behaviour geoss workshop

Hitwise Custom - Segmentation Panels

How do they search?

Users who visit Hotel Suppliers sites

noosa

Exchange rates

emirates

Currency converter

europcar

accor hotels

Fiji holidays

American express

blackberry

chanel

espn

What are their other behaviours?

  • Third-party Websites

  • Industries

  • Clickstream

  • Demographics


Types of custom

Types of Custom

Hitwise Custom - Audience Overlap

Visitors to Content Site A

Visitors to Content Site B

Visitors to Content Site C


Hitwise uses and benefits

Hitwise – Uses and Benefits

Gain unprecedented insight into your users and your online industry.

Find out what are the most popular websites in a given industry, or for a particular trend or topic.

Find out how users navigate the web, what websites they go to before and after your website.

Uncover detailed demographic and user segmentation data about your target market.

Follow current affairs and trending topics using search term data.


Understanding user behaviour geoss workshop

Now you know.

Name: Mark Rodda

Title: Research Analyst

Phone: 02 8907 7255

E-mail: [email protected]

Internet: www.hitwise.com

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