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Emaar Properties PJSC

Emaar Properties PJSC. 組員： 資財 姚惟中 運管 李宜姍. Emaar properties. The Chairman of EMAAR ： Mohamed Ali. 帆船飯店全景. EMAAR 公司總部. EMAAR Project : 住宅區. 目錄. 1. EMMAR 公司介紹 (Introduction to EMAAR Properties) - EMAAR 簡介 - EMAAR 財務報告 2. 管理者的困境 (Manager’s dilemma)

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Emaar Properties PJSC

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  1. Emaar Properties PJSC 組員： • 資財 姚惟中 • 運管 李宜姍

  2. Emaar properties • The Chairman of EMAAR： Mohamed Ali

  3. 帆船飯店全景

  4. EMAAR 公司總部 • EMAAR Project : 住宅區

  5. 目錄 • 1. EMMAR公司介紹 (Introduction toEMAAR Properties) - EMAAR 簡介 - EMAAR財務報告 • 2. 管理者的困境(Manager’s dilemma) • 3. 策略管理(Using strategic management) - 區辨公司主要目標 - SWOT分析 • 4. 結論(Conclusion)

  6. Introduction to EMAAR Properties - EMAAR簡介

  7. Mohammed bin Rashid A l Maktoum （杜拜的統治者）允諾把土地租給 EM A A R

  8. Introduction to EMAAR Properties - EMAAR財務報告

  9. Manager’s Dilemma

  10. Mohamed Ali Alabbar has a goal of meeting the demand for quality housing and other properties in his region and in growing markets such as India and Egypt. • As the company continues to rapidly expand… • Q1.Does the company have the skills across the organization • to execute? • Q2.How could SWOT analysis help him as his company • continues to grow?

  11. Using Strategic Management - 辨別公司主要目標

  12. Our vision is to transform Emaar into one of the most valuable companies in the world by 2010. 我們的願景是在2010年前將EMAAR轉變成世界上最有價值的公司。 • Our mission is to deliver world-class products and services, not merely in property development, but in every chosen business activity. 我們的使命是提供世界一流的產品和服務，而不是僅僅在物業發展，而是在每一個選擇的商業活動。

  13. Using Strategic Management - SWOT分析

  14. External Analysis －Opportunity’ －Threats Identify the organizations current mission and strategies Formulate and Implement Strategies Evaluate Results SWOT Internal Analysis －Strengths －Weaknesses

  15. Step 1 Identify the organization’s current mission and strategies • 1. Focus on execution • 2. Consolidate dominant position in the domestic market • 3. Diversify sources of revenue • 4. Limited Funding by parent company

  16. Step 2 SWOT 分析

  17. 退出市場

  18. 我們的決策 • Does the company have the skills across the organization to execute? • How could SWOT analysis help him as his company continues to grow ?

  19. 結論 • 我們認為,應該選取進攻策略進軍全世界。藉由 SWOT分析可以得知,雖然EMAAR有許多經驗不足與尚未成熟之處,但最重要的,這個公司有： • １。國家擁有穩定的原油供應市場當做靠山（穩定的經 • 　　濟收入） • ２。持續穩健上升的財務報表與健全的公司體質 • ３。國家逐漸成熟,成為中東世界的焦點,代表帶來可觀的 • 　　觀光與商業貿易利潤

  20. The End

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