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What Do I Do About My Website?. Course Title. Panel Discussion Moderated by Danny Rocks The Company Rocks. Meet Our Panelists. Whitney Brown Grisaffi President. Meet Our Panelists. Brad Boynton Owner. Meet Our Panelists. Leslie Faltin Owner. Question #1.

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Course title

What Do I Do About My Website?

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Panel Discussion

Moderated by Danny RocksThe Company Rocks


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Meet Our Panelists

Whitney Brown Grisaffi

President


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Meet Our Panelists

Brad Boynton

Owner


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Meet Our Panelists

Leslie Faltin

Owner


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Question #1

What role does your website play in your overall business strategy?


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Question #2

How satisfied, currently, are you with your website?


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Ted Brown Website


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Ted Brown Website


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Ted Brown Website


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Ted Brown Website


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Rhythm Traders Website


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Rhythm Traders Website


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Rhythm Traders Website


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Instrumental Music Website


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Instrumental Music Website


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Instrumental Music Website


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Question #3

How do you divide up responsibility for updating & maintaining your website?


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Rhythm Traders Start Point


E commerce enabled

Should every music store go this route?

What is your approach?

E-Commerce Enabled?


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Question #4

What are the “key factors” that music dealers must keep in mind when considering e-commerce?


Marketing advertising your website

If you build it will they come?

If they come, will they stay?

Organic Search vs. Paid Placement

Marketing & Advertising Your Website


Pay per click ads

Pay-Per Click Ads

What are the advantages?

What can go wrong?


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Finding Your Website


Using social media to drive visitors to your website

How to you use Social Media to engage current & future customers with your store / website?

Using Social Media to drive visitors to Your Website


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Using Social Media


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Ted Brown YouTube


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Rhythm Traders Videos


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IMC YouTube


Final thoughts

What is the one “Take-away” point you want to share with our audience?

Final Thoughts


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Thank You Panelists!


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