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What Do I Do About My Website?. Course Title. Panel Discussion Moderated by Danny Rocks The Company Rocks. Meet Our Panelists. Whitney Brown Grisaffi President. Meet Our Panelists. Brad Boynton Owner. Meet Our Panelists. Leslie Faltin Owner. Question #1.

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What Do I Do About My Website?

Course Title

Panel Discussion

Moderated by Danny RocksThe Company Rocks


Meet Our Panelists

Whitney Brown Grisaffi

President


Meet Our Panelists

Brad Boynton

Owner


Meet Our Panelists

Leslie Faltin

Owner


Question #1

What role does your website play in your overall business strategy?


Question #2

How satisfied, currently, are you with your website?


Ted Brown Website


Ted Brown Website


Ted Brown Website


Ted Brown Website


Rhythm Traders Website


Rhythm Traders Website


Rhythm Traders Website


Instrumental Music Website


Instrumental Music Website


Instrumental Music Website


Question #3

How do you divide up responsibility for updating & maintaining your website?


Rhythm Traders Start Point


Should every music store go this route?

What is your approach?

E-Commerce Enabled?


Question #4

What are the “key factors” that music dealers must keep in mind when considering e-commerce?


If you build it will they come?

If they come, will they stay?

Organic Search vs. Paid Placement

Marketing & Advertising Your Website


Pay-Per Click Ads

What are the advantages?

What can go wrong?


Finding Your Website


How to you use Social Media to engage current & future customers with your store / website?

Using Social Media to drive visitors to Your Website


Using Social Media


Ted Brown YouTube


Rhythm Traders Videos


IMC YouTube


What is the one “Take-away” point you want to share with our audience?

Final Thoughts


Thank You Panelists!


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