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What Do I Do About My Website?. Course Title. Panel Discussion Moderated by Danny Rocks The Company Rocks. Meet Our Panelists. Whitney Brown Grisaffi President. Meet Our Panelists. Brad Boynton Owner. Meet Our Panelists. Leslie Faltin Owner. Question #1.

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What Do I Do About My Website?

Course Title

Panel Discussion

Moderated by Danny RocksThe Company Rocks

Meet Our Panelists

Whitney Brown Grisaffi


Meet Our Panelists

Brad Boynton


Meet Our Panelists

Leslie Faltin


Question #1

What role does your website play in your overall business strategy?

Question #2

How satisfied, currently, are you with your website?

Ted Brown Website

Ted Brown Website

Ted Brown Website

Ted Brown Website

Rhythm Traders Website

Rhythm Traders Website

Rhythm Traders Website

Instrumental Music Website

Instrumental Music Website

Instrumental Music Website

Question #3

How do you divide up responsibility for updating & maintaining your website?

Rhythm Traders Start Point

Should every music store go this route?

What is your approach?

E-Commerce Enabled?

Question #4

What are the “key factors” that music dealers must keep in mind when considering e-commerce?

If you build it will they come?

If they come, will they stay?

Organic Search vs. Paid Placement

Marketing & Advertising Your Website

Pay-Per Click Ads

What are the advantages?

What can go wrong?

Finding Your Website

How to you use Social Media to engage current & future customers with your store / website?

Using Social Media to drive visitors to Your Website

Using Social Media

Ted Brown YouTube

Rhythm Traders Videos

IMC YouTube

What is the one “Take-away” point you want to share with our audience?

Final Thoughts

Thank You Panelists!

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