do campaigns matter
Download
Skip this Video
Download Presentation
Do Campaigns Matter?

Loading in 2 Seconds...

play fullscreen
1 / 9

Do Campaigns Matter - PowerPoint PPT Presentation


  • 123 Views
  • Uploaded on

Do Campaigns Matter?. Campaigns matter! (Why? Always?). Campaigns don’t matter at all! (Why not? Never?). Make a list!. What determines election outcomes?. Long term voter predispositions. Funnel of Causality. Long term, stable partisan and policy predispositions

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Do Campaigns Matter' - shaman


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
make a list
Campaigns matter!

(Why? Always?)

Campaigns don’t matter at all!

(Why not? Never?)

Make a list!
what determines election outcomes
What determines election outcomes?
  • Long term voter predispositions
funnel of causality
Funnel of Causality

Long term, stable partisan and policy predispositions

Current policy preferences and perceptions of current conditions

Retrospective evaluations of the president concerning results

Impressions of the candidates’ personal qualities

Prospective evaluations of the candidates and parties

Vote choice

what determines election outcomes5
What determines election outcomes?
  • Long term voter predispositions
  • Issues, for issue voters
  • Current events and the ECONOMY (pres. esp.)
  • Candidates and Campaigns?
campaigns matter
Campaigns Matter?
  • There is some conversion of voters (14%?)
  • There is some activation of voters (15%?)
  • Presidential elections:
    • Convention effects
    • Late campaign events
  • They raise issues and shape candidate images that can affect marginal elections
when do campaigns have a bigger effect
When do campaigns have a bigger effect?
  • In close elections
  • On nonpartisan voters
  • On uninformed voters
what affects whether a campaign can persuade undecideds
What affects whether a campaign can persuade undecideds?
  • How much is known about the candidate
  • How much counter-information is available
  • Whether campaign arguments are accepted as relevant to voters’ lives
slide9

Implications for strategy:Motivate, inspire and turn out committed voters?-Or-Win over and turn out swing voters?

ad