Segmenting Audiences for Sports. MKT 3865 Dr. Don Roy. Segmenting and Targeting. Market Segmentation - Dividing market into smaller groups of buyers based on distinct characteristics or needs. Target Marketing - Process of evaluating market segments and deciding which segment(s) to enter.
Dr. Don Roy
Population ≠ Market
Leeway in segmentation
Source: Merriam-Webster Dictionary
Apply the questions of:
to create a market segmentation strategy for Gulley Grip.
* Decision makers (coaches) and users (athletes)