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HUTCH. 7 P’S of Service Marketing Mix…. Product. Company provides products like Postpaid connections Prepaid connections Dialing cards Hutch PCO Hutch Handy phone.

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Presentation Transcript


Product
Product

Company provides products like

  • Postpaid connections

  • Prepaid connections

  • Dialing cards

  • Hutch PCO

  • Hutch Handy phone


  • We must remember that Marketing is fundamentally about providing the correct bundle of benefits to the end user, hence the saying ‘Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer’


Price
Price.... providing the correct bundle of benefits to the end user, hence the saying ‘Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer’

  • The prices are being charged in accordance with:

  • The charges vary from region to region.


Pricing strategies
Pricing strategies… providing the correct bundle of benefits to the end user, hence the saying ‘Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer’

Penetration

Skimming Competition

Product line



Promotion
Promotion.... organization.


Promotion of product
Promotion of product organization.


Place

PLACE organization.

The hutch outlets are being situated in various places in India which includes 16 states.

It has both postpaid outlets and prepaid outlets.


Andhra Pradesh organization.

Punjab

West Bengal

Karnataka

Maharashtra & Goa

Tamil Nadu

Rajasthan

UP (E)

UP (W)

Kerala

Delhi

Mumbai

Haryana


Physical evidence
Physical Evidence…. organization.


People
People organization.

People are important because:

  • Providing a service, rather than selling a product.

  • Quality of personal relationships between company and clients becomes vital.

  • New staff needs thorough training and constant monitoring.

  • Staffing costs the highest cost

  • Recruiting specialist staff time consuming and expensive.

  • Strategies and tactics for recruiting, training and safeguarding relationships.


People include
People Include... organization.

Others like:

Technicians

Dealers

Other Employees (BPO Employees)


Process
Process organization.

  • That “P” of marketing mix

    which let customers get the best of the products


Process of taking a postpaid connection
Process of taking a postpaid connection organization.

Go to Hutch Shop

Choose a product (Say Postpaid connection)

Pay the appropriate fees

Take the Respective product (Like SIM Card in this case)

Avail the facilities

Give the feedback


Suggestions
Suggestions organization.

  • The charges should be less

  • The outlets should be opened in the small towns also

  • No. of Hutch PCO should be raised

  • More schemes should be introduced

  • Customer satisfaction should be there


Thank you

THANK YOU organization.