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HUTCH - PowerPoint PPT Presentation


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HUTCH. 7 P’S of Service Marketing Mix…. Product. Company provides products like Postpaid connections Prepaid connections Dialing cards Hutch PCO Hutch Handy phone.

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PowerPoint Slideshow about ' HUTCH' - shaine-edwards


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Presentation Transcript
product
Product

Company provides products like

  • Postpaid connections
  • Prepaid connections
  • Dialing cards
  • Hutch PCO
  • Hutch Handy phone
slide4
We must remember that Marketing is fundamentally about providing the correct bundle of benefits to the end user, hence the saying ‘Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer’
price
Price....
  • The prices are being charged in accordance with:
  • The charges vary from region to region.
pricing strategies
Pricing strategies…

Penetration

Skimming Competition

Product line

slide7
Pricing is the only mix which generates a turnover for the organization.
  • The remaining P’s are the variable cost for the organization.
  • Price must support these elements of the mix.
  • Pricing is difficult and must reflect supply and demand relationship.
place

PLACE

The hutch outlets are being situated in various places in India which includes 16 states.

It has both postpaid outlets and prepaid outlets.

slide11

Andhra Pradesh

Punjab

West Bengal

Karnataka

Maharashtra & Goa

Tamil Nadu

Rajasthan

UP (E)

UP (W)

Kerala

Delhi

Mumbai

Haryana

people
People

People are important because:

  • Providing a service, rather than selling a product.
  • Quality of personal relationships between company and clients becomes vital.
  • New staff needs thorough training and constant monitoring.
  • Staffing costs the highest cost
  • Recruiting specialist staff time consuming and expensive.
  • Strategies and tactics for recruiting, training and safeguarding relationships.
people include
People Include...

Others like:

Technicians

Dealers

Other Employees (BPO Employees)

process
Process
  • That “P” of marketing mix

which let customers get the best of the products

process of taking a postpaid connection
Process of taking a postpaid connection

Go to Hutch Shop

Choose a product (Say Postpaid connection)

Pay the appropriate fees

Take the Respective product (Like SIM Card in this case)

Avail the facilities

Give the feedback

suggestions
Suggestions
  • The charges should be less
  • The outlets should be opened in the small towns also
  • No. of Hutch PCO should be raised
  • More schemes should be introduced
  • Customer satisfaction should be there