slide1
Download
Skip this Video
Download Presentation
Community Engagement

Loading in 2 Seconds...

play fullscreen
1 / 30

Community Engagement - PowerPoint PPT Presentation


  • 72 Views
  • Uploaded on

Community Engagement. WHAT: Reaching out, involving, facilitating, listening and learning from

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Community Engagement' - shaine-cunningham


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
community engagement
Community Engagement
  • WHAT: Reaching out, involving, facilitating, listening and learning from
  • WHO: People who reflect the community. People who hold credibility at all layers of the community (not just official leaders and so-called “experts”) AND people who represent the cultural, ethnic, racial, political and social diversity of the community.

Knowledge is Power: strengthening your understanding of your community

community engagement1
Community Engagement
  • HOW: Seeking input through dialogue, discourse, debate, research and technology; working together to determine priorities, set an agenda, build commitment, and increase the potential for collective action
  • WHY: To enhance the sense of community, collectively build knowledge of the community, and create the human capacity in the community to act on complex community problems

Knowledge is Power: strengthening your understanding of your community

what s the extent of engagement at your uw
What’s the extent of engagement at your UW?
  • 1. Mainly engage the community in the annual fundraising campaign.
  • 2. Involved from time to time in community research & engagement beyond the campaign.
  • 3. Regularly involved in community research & education. Organize and support ongoing community involvement.
  • 4. Regularly involved in community research & education, actively involved in multiple approaches & activities. Successfully engage a wide spectrum of community and encourage the community to participate in the spectrum of UW programs (planning to execution).

Knowledge is Power: strengthening your understanding of your community

principles of community engagement
Principles of Community Engagement
  • Ongoing -- not just a series of tasks to be accomplished
  • Common good – inspires a belief in shared concerns (Low educational attainment affects everyone)
  • Common ground — getting agreement and buy in
  • Action — community members are active in the talking and the doing
  • Listening — genuine listening is critical
  • Reach — beyond our usual work with companies, volunteers and agencies

Knowledge is Power: strengthening your understanding of your community

community engagement more than civic engagement
Community Engagement more than civic engagement
  • Civic engagement refers to participation in the civic (government) realm. The usual forms and measures include things like voting, being involved in public policy, running for office etc.
  • Civic engagement is important. But it’s only part of community engagement which refers to participation in the community more generally.
  • civic= of or relating to a city, citizenship or civil affairs
  • civil= of or relating to citizens or the state as a political body
  • United Ways engage more than citizens

Knowledge is Power: strengthening your understanding of your community

community
Community
  • An entire geographic area
  • A neighborhood
  • A school district
  • A city
  • A population segment
  • Latinos
  • teen mothers
  • A shared or common interest
  • the early childhood community

Knowledge is Power: strengthening your understanding of your community

engagement
Engagement
  • More than a survey
  • More than volunteering
  • Volunteering is important. It’s of value in and of itself.
  • But it’s just a piece of engagement.
  • It can be a strategy to lead to deeper engagement
  • It can be a way to mobilize resources behind a strategy.

Knowledge is Power: strengthening your understanding of your community

united ways and volunteer centers
United Ways and Volunteer Centers
  • Nearly half  (46%) of United Ways support a Volunteer Center
  • More than half (60%) of United Ways have links to volunteer opportunities on their websites
  • Referrals resulted in more than 9.5 million hours of volunteer service annually
  • Volunteer Solutions resulted in nearly 200,000 referrals in 2005

Knowledge is Power: strengthening your understanding of your community

united way and day of caring
United Way and Day of Caring
  • Almost 500 United Ways conduct a Day of Caring
  • More than 350,000 people volunteer annually with Day of Caring
  • Fewer than one third of the United Ways align the event with their community impact work

Knowledge is Power: strengthening your understanding of your community

knowing the community
Knowing the Community
  • Community Engagement and Vision
  • know the formal and informal leaders
  • understand the social and economic landscape
  • listen to and learn from members of the community
  • build a shared commitment to act

At the base of the transformation

Knowledge is Power: strengthening your understanding of your community

knowledge of the community
Knowledge of the Community
  • Broader and Deeper
  • Multiple methods---more than a survey

Knowledge is Power: strengthening your understanding of your community

shared community vision
Shared Community Vision
  • Beyond assessing needs
  • Beyond collecting data
  • Beyond indicator reports
  • Looking for aspirations, assets and priorities
  • (not United Way’s vision but the community vision
  • Setting goals for collective action.

Knowledge is Power: strengthening your understanding of your community

the work united way of northeast florida
The WorkUnited Way of Northeast Florida
  • United Way of Northeast Florida’s Stein Fellowship
  • The Mayor’s Early Literacy Project – Rally Readers
  • Multi-generational Early Literacy Collaboration
  • Born Learning Inter-active workshops

Knowledge is Power: strengthening your understanding of your community

the engagement strategy united way of northeast florida
The Engagement StrategyUnited Way of Northeast Florida
  • United Way of Northeast Florida’s Women In Local Leadership (WILL) and the Born Learning Campaign
    • Born Learning Webinar – Key Volunteers
    • Focus Group involving 10-15 WILL members
    • Born Learning Breakfast
    • Born Learning Engagement Opportunities
    • Partner with Community Leaders

Knowledge is Power: strengthening your understanding of your community

the strategy united way for southeastern michigan
The StrategyUnited Way for Southeastern Michigan
  • Task:
    • Reach as many people as possible from all sectors and the community at large.
    • Elevate their voice towards a regional aspiration & an Agenda for Change.
  • Tactics:
    • Leadership Interviews (100); Focus Groups (30)
    • Community Action Survey – 6,500
      • Innovative, Cost Efficient and Built from our Strengths – i.e. Relationships
      • Viral Web-based & 2-1-1 Invite
      • Total organizational commitment needed
      • 4.5 million people in our region; 4,200 responses was the goal – 99% confidence

Knowledge is Power: strengthening your understanding of your community

the strategy latino advisory delegation created to investigate life in dane county
The StrategyLatino Advisory Delegation created to investigate life in Dane County
  • 28 Latino leaders
  • 9 monthly meetings
  • Data, data, data
  • Determine scope
  • and dimension
  • Listening to the
  • community
  • Comprehensive recommendations

Latino mortgage originations lag behind whites

Percent of mortgages originated from applications

Knowledge is Power: strengthening your understanding of your community

the strategy cu ntame allowed us to experiment with engagement methods
The StrategyCuéntame allowed us to experiment with engagement methods
  • Leadership team
  • Data walls
  • Radio
  • Stakeholder engagement
  • Listening session
  • Report launch

Knowledge is Power: strengthening your understanding of your community

the payoff huge media visibility strengthened reputation as convener created trust
The Payoff: Huge media visibility, strengthened reputation as convener, created trust
  • Community rhythm
  • Developed trust with Latino reputational leaders, Latino media
  • Latinos reciprocated
  • Latino “central”
  • Agencies noticed—clients, board members, staff, increased culturally competent services
  • Increased programming in 2007

Knowledge is Power: strengthening your understanding of your community

lessons learned do it again yes
Lessons Learned?Do it again? Yes!
  • Off on wrong foot
  • Months of planning, conversations, developing relationships with reputational leaders
  • Report launch too long
  • Creative community engagement
  • Involved students: youth delegation, artwork
  • Follow-up, follow-up

Knowledge is Power: strengthening your understanding of your community

slide21

The Strategy

The Anchorage Community Assessment Project

Turning Information Into Action

Knowledge is Power: strengthening your understanding of your community

slide22

The Strategy

Partnerships Matter

Municipality of Anchorage

Academic – Business - Foundation

Knowledge is Power: strengthening your understanding of your community

slide23

The Strategy

  • Volunteers Matter
    • Short term
    • Long term

Knowledge is Power: strengthening your understanding of your community

slide24

The Strategy

  • Surveys
    • 1100 Face-to-Face
    • 400 Telephone
  • Secondary Data

Knowledge is Power: strengthening your understanding of your community

slide25

The Strategy

  • Community Matters
    • Voice in goal setting
  • Results Matter
    • Clear indicators with which to measure success

Knowledge is Power: strengthening your understanding of your community

slide26

The Payoff

  • Awareness
    • Extensive media coverage

Knowledge is Power: strengthening your understanding of your community

slide27

The Payoff

Neighbor Engaging Neighbor

“If you need my help again, just ask! I enjoyed the experience.”

Randy Akers Volunteer

Knowledge is Power: strengthening your understanding of your community

slide28

72.2 %

37.0%

30.8 %

Volunteer work only

Contribute money only

Both volunteer and contribute

The Payoff

Civic Engagement

100%

75%

50%

25%

0%

Knowledge is Power: strengthening your understanding of your community

parting thoughts
Parting Thoughts
  • Community Engagement—
  • It’s civic and more
  • Engagement is volunteering and more.
  • It requires the involvement of Community Impact, Brand and RD.
  • It starts with knowing the community.
  • There are many ways to do that.
  • It can be strategic.
  • It doesn’t just happen.

Knowledge is Power: strengthening your understanding of your community

more resources
More Resources
  • Knowledge Café
  • Point of View
  • Get Engaged Get Engaged webinar
  • 2 SLC presentations
  • 2 Brand forum presentations
  • Other people in component 1
  • Community Engagement Community of Practice

Knowledge is Power: strengthening your understanding of your community

ad