Knowledge is Power: strengthening your understanding of your community
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Community Engagement. WHAT: Reaching out, involving, facilitating, listening and learning from

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Community Engagement

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Community engagement

Knowledge is Power: strengthening your understanding of your community


Community engagement

Community Engagement

  • WHAT: Reaching out, involving, facilitating, listening and learning from

  • WHO: People who reflect the community. People who hold credibility at all layers of the community (not just official leaders and so-called “experts”) AND people who represent the cultural, ethnic, racial, political and social diversity of the community.

Knowledge is Power: strengthening your understanding of your community


Community engagement1

Community Engagement

  • HOW: Seeking input through dialogue, discourse, debate, research and technology; working together to determine priorities, set an agenda, build commitment, and increase the potential for collective action

  • WHY: To enhance the sense of community, collectively build knowledge of the community, and create the human capacity in the community to act on complex community problems

Knowledge is Power: strengthening your understanding of your community


What s the extent of engagement at your uw

What’s the extent of engagement at your UW?

  • 1. Mainly engage the community in the annual fundraising campaign.

  • 2. Involved from time to time in community research & engagement beyond the campaign.

  • 3. Regularly involved in community research & education. Organize and support ongoing community involvement.

  • 4. Regularly involved in community research & education, actively involved in multiple approaches & activities. Successfully engage a wide spectrum of community and encourage the community to participate in the spectrum of UW programs (planning to execution).

Knowledge is Power: strengthening your understanding of your community


Principles of community engagement

Principles of Community Engagement

  • Ongoing -- not just a series of tasks to be accomplished

  • Common good – inspires a belief in shared concerns (Low educational attainment affects everyone)

  • Common ground — getting agreement and buy in

  • Action — community members are active in the talking and the doing

  • Listening — genuine listening is critical

  • Reach — beyond our usual work with companies, volunteers and agencies

Knowledge is Power: strengthening your understanding of your community


Community engagement more than civic engagement

Community Engagement more than civic engagement

  • Civic engagement refers to participation in the civic (government) realm. The usual forms and measures include things like voting, being involved in public policy, running for office etc.

  • Civic engagement is important. But it’s only part of community engagement which refers to participation in the community more generally.

  • civic= of or relating to a city, citizenship or civil affairs

  • civil= of or relating to citizens or the state as a political body

  • United Ways engage more than citizens

Knowledge is Power: strengthening your understanding of your community


Community

Community

  • An entire geographic area

  • A neighborhood

  • A school district

  • A city

  • A population segment

  • Latinos

  • teen mothers

  • A shared or common interest

  • the early childhood community

Knowledge is Power: strengthening your understanding of your community


Engagement

Engagement

  • More than a survey

  • More than volunteering

  • Volunteering is important. It’s of value in and of itself.

  • But it’s just a piece of engagement.

  • It can be a strategy to lead to deeper engagement

  • It can be a way to mobilize resources behind a strategy.

Knowledge is Power: strengthening your understanding of your community


United ways and volunteer centers

United Ways and Volunteer Centers

  • Nearly half  (46%) of United Ways support a Volunteer Center

  • More than half (60%) of United Ways have links to volunteer opportunities on their websites

  • Referrals resulted in more than 9.5 million hours of volunteer service annually

  • Volunteer Solutions resulted in nearly 200,000 referrals in 2005

Knowledge is Power: strengthening your understanding of your community


United way and day of caring

United Way and Day of Caring

  • Almost 500 United Ways conduct a Day of Caring

  • More than 350,000 people volunteer annually with Day of Caring

  • Fewer than one third of the United Ways align the event with their community impact work

Knowledge is Power: strengthening your understanding of your community


Knowing the community

Knowing the Community

  • Community Engagement and Vision

  • know the formal and informal leaders

  • understand the social and economic landscape

  • listen to and learn from members of the community

  • build a shared commitment to act

At the base of the transformation

Knowledge is Power: strengthening your understanding of your community


Knowledge of the community

Knowledge of the Community

  • Broader and Deeper

  • Multiple methods---more than a survey

Knowledge is Power: strengthening your understanding of your community


Shared community vision

Shared Community Vision

  • Beyond assessing needs

  • Beyond collecting data

  • Beyond indicator reports

  • Looking for aspirations, assets and priorities

  • (not United Way’s vision but the community vision

  • Setting goals for collective action.

Knowledge is Power: strengthening your understanding of your community


The work united way of northeast florida

The WorkUnited Way of Northeast Florida

  • United Way of Northeast Florida’s Stein Fellowship

  • The Mayor’s Early Literacy Project – Rally Readers

  • Multi-generational Early Literacy Collaboration

  • Born Learning Inter-active workshops

Knowledge is Power: strengthening your understanding of your community


The engagement strategy united way of northeast florida

The Engagement StrategyUnited Way of Northeast Florida

  • United Way of Northeast Florida’s Women In Local Leadership (WILL) and the Born Learning Campaign

    • Born Learning Webinar – Key Volunteers

    • Focus Group involving 10-15 WILL members

    • Born Learning Breakfast

    • Born Learning Engagement Opportunities

    • Partner with Community Leaders

Knowledge is Power: strengthening your understanding of your community


The strategy united way for southeastern michigan

The StrategyUnited Way for Southeastern Michigan

  • Task:

    • Reach as many people as possible from all sectors and the community at large.

    • Elevate their voice towards a regional aspiration & an Agenda for Change.

  • Tactics:

    • Leadership Interviews (100); Focus Groups (30)

    • Community Action Survey – 6,500

      • Innovative, Cost Efficient and Built from our Strengths – i.e. Relationships

      • Viral Web-based & 2-1-1 Invite

      • Total organizational commitment needed

      • 4.5 million people in our region; 4,200 responses was the goal – 99% confidence

Knowledge is Power: strengthening your understanding of your community


The strategy latino advisory delegation created to investigate life in dane county

The StrategyLatino Advisory Delegation created to investigate life in Dane County

  • 28 Latino leaders

  • 9 monthly meetings

  • Data, data, data

  • Determine scope

  • and dimension

  • Listening to the

  • community

  • Comprehensive recommendations

Latino mortgage originations lag behind whites

Percent of mortgages originated from applications

Knowledge is Power: strengthening your understanding of your community


The strategy cu ntame allowed us to experiment with engagement methods

The StrategyCuéntame allowed us to experiment with engagement methods

  • Leadership team

  • Data walls

  • Radio

  • Stakeholder engagement

  • Listening session

  • Report launch

Knowledge is Power: strengthening your understanding of your community


The payoff huge media visibility strengthened reputation as convener created trust

The Payoff: Huge media visibility, strengthened reputation as convener, created trust

  • Community rhythm

  • Developed trust with Latino reputational leaders, Latino media

  • Latinos reciprocated

  • Latino “central”

  • Agencies noticed—clients, board members, staff, increased culturally competent services

  • Increased programming in 2007

Knowledge is Power: strengthening your understanding of your community


Lessons learned do it again yes

Lessons Learned?Do it again? Yes!

  • Off on wrong foot

  • Months of planning, conversations, developing relationships with reputational leaders

  • Report launch too long

  • Creative community engagement

  • Involved students: youth delegation, artwork

  • Follow-up, follow-up

Knowledge is Power: strengthening your understanding of your community


Community engagement

The Strategy

The Anchorage Community Assessment Project

Turning Information Into Action

Knowledge is Power: strengthening your understanding of your community


Community engagement

The Strategy

Partnerships Matter

Municipality of Anchorage

Academic – Business - Foundation

Knowledge is Power: strengthening your understanding of your community


Community engagement

The Strategy

  • Volunteers Matter

    • Short term

    • Long term

Knowledge is Power: strengthening your understanding of your community


Community engagement

The Strategy

  • Surveys

    • 1100 Face-to-Face

    • 400 Telephone

  • Secondary Data

Knowledge is Power: strengthening your understanding of your community


Community engagement

The Strategy

  • Community Matters

    • Voice in goal setting

  • Results Matter

    • Clear indicators with which to measure success

Knowledge is Power: strengthening your understanding of your community


Community engagement

The Payoff

  • Awareness

    • Extensive media coverage

Knowledge is Power: strengthening your understanding of your community


Community engagement

The Payoff

Neighbor Engaging Neighbor

“If you need my help again, just ask! I enjoyed the experience.”

Randy Akers Volunteer

Knowledge is Power: strengthening your understanding of your community


Community engagement

72.2 %

37.0%

30.8 %

Volunteer work only

Contribute money only

Both volunteer and contribute

The Payoff

Civic Engagement

100%

75%

50%

25%

0%

Knowledge is Power: strengthening your understanding of your community


Parting thoughts

Parting Thoughts

  • Community Engagement—

  • It’s civic and more

  • Engagement is volunteering and more.

  • It requires the involvement of Community Impact, Brand and RD.

  • It starts with knowing the community.

  • There are many ways to do that.

  • It can be strategic.

  • It doesn’t just happen.

Knowledge is Power: strengthening your understanding of your community


More resources

More Resources

  • Knowledge Café

  • Point of View

  • Get Engaged Get Engaged webinar

  • 2 SLC presentations

  • 2 Brand forum presentations

  • Other people in component 1

  • Community Engagement Community of Practice

Knowledge is Power: strengthening your understanding of your community


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