Experiential marketing
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Experiential Marketing is a concept of creating experience that integrates logic, emotions, thought process and connect with the consumers.

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Experiential Marketing

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Experiential marketing

EXPERIENTIAL MARKETING

“Experiential Marketing is a concept of creating experience that integrates logic, emotions, thought process and connect with the consumers”

Engagement + Activation of senses = BUILDING EMOTIONS


Senses of experiential marketing

SENSES OF EXPERIENTIAL MARKETING

Real time interactions

  • Personal touch - Instant communication to stand

    out in clutter

  • Two way - Provide knowledge

    and ask for queries

To Try

  • Trial and introduction

  • Engagement


Digital strategy

DIGITAL STRATEGY

  • Use of electronic forms to promote a product or service started gaining momentum when the powers of internet were introduced to the world

  • Challenging marketers to innovate because most of target audiences are living on their phone screens and depend on it for any type of information

  • It is the need of the hour to integrate digital marketing but keep in mind that union is till led by the brand strategy


Why digital marketing

WHY DIGITAL MARKETING

  • Maximum exposure for the brand

  • Flexibility to the Campaign

  • Low cost of change

  • Does not depreciate at

    the same rate as others

  • Power of social sharing can be utilized


Digital integration in experiential marketing

DIGITAL INTEGRATION IN EXPERIENTIAL MARKETING

  • Marketers always look to explore the ways to keep up with the ever-evolving environment

  • Today, everyone is aware about the

    significance of technology by providing

    an easy way out of most predicaments

  • Digital integration is the next

    big thing to keep a sync with

    the recent developments


10 reasons to use em

10 REASONS TO USE EM

Opportunity to gain

personal feedback

Engage all senses

of users

Memorable media

Word of Mouth media

Consumers love

to experience

Conveys complex

messages

Increase sales

Makes receptive to

other forms of media

Changes brand

perceptions

Significant number of free

media impressions and

multiplies its value


How it works

HOW IT WORKS..

Experiential Marketing interrupts the purchasing funnel which has been seen as a prevalent model for decision making process of consumers

Contemplation

Preparation

Action

Experiential Marketing


Era of integration

ERA OF INTEGRATION

The need of integration of different components of digital marketing is required to make efficient strategy in long term. Mixing of digital channels for experiential marketing should be based on:-

- Target audience

- Brand strategy of organization

- Research and trend analysis

- Long term marketing objectives


Experiential marketing

Need of the hour is not mere digital marketing but..

“INTEGRATED DIGITAL MARKETING”


Experiential marketing

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