slide1
Download
Skip this Video
Download Presentation
Experiential Marketing

Loading in 2 Seconds...

play fullscreen
1 / 11

Experiential Marketing - PowerPoint PPT Presentation


  • 67 Views
  • Uploaded on

Experiential Marketing is a concept of creating experience that integrates logic, emotions, thought process and connect with the consumers.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Experiential Marketing' - shailendra


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
experiential marketing
EXPERIENTIAL MARKETING

“Experiential Marketing is a concept of creating experience that integrates logic, emotions, thought process and connect with the consumers”

Engagement + Activation of senses = BUILDING EMOTIONS

senses of experiential marketing
SENSES OF EXPERIENTIAL MARKETING

Real time interactions

  • Personal touch - Instant communication to stand

out in clutter

  • Two way - Provide knowledge

and ask for queries

To Try

  • Trial and introduction
  • Engagement
digital strategy
DIGITAL STRATEGY
  • Use of electronic forms to promote a product or service started gaining momentum when the powers of internet were introduced to the world
  • Challenging marketers to innovate because most of target audiences are living on their phone screens and depend on it for any type of information
  • It is the need of the hour to integrate digital marketing but keep in mind that union is till led by the brand strategy
why digital marketing
WHY DIGITAL MARKETING
  • Maximum exposure for the brand
  • Flexibility to the Campaign
  • Low cost of change
  • Does not depreciate at

the same rate as others

  • Power of social sharing can be utilized
digital integration in experiential marketing
DIGITAL INTEGRATION IN EXPERIENTIAL MARKETING
  • Marketers always look to explore the ways to keep up with the ever-evolving environment
  • Today, everyone is aware about the

significance of technology by providing

an easy way out of most predicaments

  • Digital integration is the next

big thing to keep a sync with

the recent developments

10 reasons to use em
10 REASONS TO USE EM

Opportunity to gain

personal feedback

Engage all senses

of users

Memorable media

Word of Mouth media

Consumers love

to experience

Conveys complex

messages

Increase sales

Makes receptive to

other forms of media

Changes brand

perceptions

Significant number of free

media impressions and

multiplies its value

how it works
HOW IT WORKS..

Experiential Marketing interrupts the purchasing funnel which has been seen as a prevalent model for decision making process of consumers

Contemplation

Preparation

Action

Experiential Marketing

era of integration
ERA OF INTEGRATION

The need of integration of different components of digital marketing is required to make efficient strategy in long term. Mixing of digital channels for experiential marketing should be based on:-

- Target audience

- Brand strategy of organization

- Research and trend analysis

- Long term marketing objectives

slide10

Need of the hour is not mere digital marketing but..

“INTEGRATED DIGITAL MARKETING”

slide11

Follow Us on Slideshare for more presentations,

hit on slideshare.net//ascentgroupindia

Contact Us

[email protected]

www.ascentgroupindia.com

Follow

in

f

ad