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Smart PR. Powered by. A new press release element of marketing combining:. Public relations (PR). and. Search Engine Optimization (SEO). Sent globally to more than 27 million Internet users. News Sites. Yahoo News Google News MSN News AltaVista News. AllTheWeb Topix Feedster

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Smart PR

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US Global Marketing Group


A new press release element of marketing combining

A new press release element of marketing combining:

Public relations (PR)

and

Search Engine Optimization (SEO)

US Global Marketing Group


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Sent globally to more than

27 million Internet users

News Sites

  • Yahoo News

  • Google News

  • MSN News

  • AltaVista News

  • AllTheWeb

  • Topix

  • Feedster

  • Daypop

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Smart p ress r eleases

Smart PressReleases

Smart PressReleases

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Immediate

world wide distribution

Contact Points

  • Newsrooms

  • Media outlets

  • E-mail and FTP distributions

  • Journalists

  • Analysts

  • Freelance writers

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Smart p ress r eleases1

Smart PressReleases

Smart PressReleases

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Smart PressReleases

  • Each press release consists of 300 to 600 words

  • Authored by our staff of professional writers

  • Editing of your press release scripts is available

  • Keyword analystsidentify relevant search terms

  • Anchor text linked to related content on your web site

  • JPEG imagesget your photo picked up and displayed

  • Each published press release receives a minimum of 30,000 page views

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Top listings

Around the world

Toplistings

In a matter of a few days!

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Yahoo atlanta marketing

YAHOO – Atlanta marketing

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All the web atlanta marketing

All the Web – Atlanta marketing

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Aol atlanta marketing

AOL – Atlanta marketing

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Lycos atlanta marketing

LYCOS – Atlanta marketing

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P ress r elease tip 1

PressRelease Tip #1

Optimization

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Keyword Phrases

  • The first words of your press release headline are the words that will most likely show up in the searchengines.

  • Use these keywords over and over again in the body of your release to establish keyword density.

  • Keywords become "anchor text" that direct readers to your website in the form of “authority links”.

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P ress r elease tip 2

PressRelease Tip #2

CALL TO ACTION

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Collect Reader’s Information

  • Without a call-to-action in the press release you may not see the immediate value in these releases.

  • Readers must perceive value in contacting you either through email, phone, or by visiting your website.

  • Make an exchange for the reader’s contact information by offering an item such as:

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Readers are more likely to share their contact information in exchange for an item with perceived value

  • helpful information

  • Statistics

  • Resources

  • Gift

  • Sample

  • Contest entry

  • Advice

  • Avery special discount.

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P ress r elease tip 3

PressRelease Tip #3

Use Graphics

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Be a show off

  • A photo will add credibility and create curiosity.

  • Graphics give editors the ability to to catch people’s attention when they are scanning headlines.

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P ress r elease tip 4

PressRelease Tip #4

Use Quotes

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Build credibility

  • Be careful to stick to the facts.

  • Use at least 2 quotes, and one of them should be from an expert or executive within your organization.

  • Testimonials form satisfied customers provide validity.

  • Use excerpts from respected journals or trade magazines.

  • Offer proven research statistics from respected organizations.

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P ress r elease tip 5

PressRelease Tip #5

Stay Current

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Old news is bad news

  • Tie your message to something that is happening today.

  • A new promotion you are running.

  • Results from a new study just completed.

  • Tie events to the weather, politics, events, or any other type of current news.

    “Plywood sales rocket as hurricane approaches Florida coast”

    “Home owner’s premiums soar in Ivan’s wake”

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P ress r elease tip 6

PressRelease Tip #6

Identify Yourself

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Provide company information

  • This is your opportunity to explain

    • Affiliations

    • Degrees

    • Awards

    • promotions.

  • Include information about the person quoted in the press release.

  • Provide information about the sources of your statistical information.

  • Always include company information.

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P ress r elease tip 7

PressRelease Tip #7

Contact Information

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Be certain the reader can find you

  • Include contact information with every press release.

  • Plan ahead, provide a trackable:

    • Phone number

    • Email address

    • Web site address

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P ress r elease tip 8

PressRelease Tip #8

Be Creative

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Stay in the news year round

  • Press release possibilities are limited only by your imagination

  • Partnerships

  • Alliances

  • New employees

  • Affiliates

  • Achievements

  • New concepts

  • New ideas

  • New products

  • New solutions

  • New studies

  • New reports

  • Case studies

  • Statistics

  • Surveys

  • Polling

  • Amazing stories

  • Awards

  • Accomplishments

  • Recommendations

  • Upcoming events

  • Speakers

  • Holidays

  • Anniversaries

  • Historical reflection

  • Gifts

  • Charities

  • Causes

  • Statements

  • Nomination

  • Controversy

  • Lawsuits

  • Conflict

  • Firsts

  • Mystery

  • Animals

  • Kids

  • Women

  • Trends

  • How-to articles

  • Local angles on national news

  • Free advice

  • Local and national:

    • Issues

    • Weather

    • Disasters

    • Labor trends

    • Unique techniques

    • Mistakes

    • Fraud

    • Contest

    • Winter

    • Autumn

    • Summer

    • Spring

    • Tips

    • Focus

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P ress r elease tip 9

PressRelease Tip #9

Link Back

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Impress your website visitors

  • Once you find your press release on sites such as Yahoo, link to it from your web site.

  • Broadcast your press release to your mailing list.

  • Major news outlets running a story on you brings credibility to everything that you do.

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