Election campaign 2014 what the psa umr survey told us about our members and their concerns
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Election Campaign 2014: What the PSA UMR Survey told us about our members and their concerns. May 2014 Conor Twyford PSA Campaign Organiser. Background information. Main purpose – to test members’ issues of concern, enrolment status, voting patterns and social media use

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Election campaign 2014 what the psa umr survey told us about our members and their concerns

Election Campaign 2014: What the PSA UMR Survey told us about our members and their concerns

May 2014

Conor Twyford

PSA Campaign Organiser


Background information
Background information

  • Main purpose – to test members’ issues of concern, enrolment status, voting patterns and social media use

  • 1,000 PSA members completed the survey by email during 1st week of March

  • Comparable with UMR’s NZ-wide fortnightly Omnibus survey





2. Enrolment and voting

… or, the world is run bythose who turn up


Are you enrolled to vote
Are you enrolled to vote?

In the 2008 election, only 81% of young Kiwis were registered to vote – the number of unenrolled (19% or 78,000) was nearly as many as all the other age groups combined.

In the 2011 election, only 77% of New Zealanders aged 18 to 24 were enrolled by the Friday before polls closed.

Source: UMR, Statistics NZ


Young people and non voting

Non-voting by age (in %)

Young people and non-voting

Non-voting by age (%)

In New Zealand elections since 1987, 25 – 40% of eligible voters under the age of 25 have not voted. In 2011, 42 percent of people aged 18–24 years DID NOT VOTE

Source: http://thepulse.org.nz/me/my-rights/political/voting-habit/


Did you vote in the 2011 general election or were you unable to for some reason
Did you vote in the 2011 general election or were you unable to for some reason?

More non-voters in younger age group

There are more non-voters aged 18–24 years than in the older age groups. Only 5.2 percent of people aged 65 or over did not vote in the last general election, compared with 42 percent of people aged 18–24.

Source: UMR, Statistics NZ



Main reasons you didn t vote
Main reasons you didn’t vote? to for some reason?

Source: UMR, Statistics NZ


Young people say
Young people say… to for some reason?

  • “I don’t think my vote will make a difference”: All politicians are the same; my vote won’t change anything.

  • “I’m in the dark”: I don’t understand the political system and I don’t know enough about the candidates.

  • “It’s not on my wavelength”: Politics is nasty and boring; I’m just not interested.

  • “Voting doesn’t matter to me or to anyone else”: There are no benefits in voting; I don’t feel I have a duty to vote.

Source: Electoral Commission


4. Other useful stuff to for some reason?


How did you party vote in 2011
How did you party vote in 2011? to for some reason?


How do you intend to cast your party vote in 2014
How do you intend to cast your party vote in 2014? to for some reason?

For a look at how the polls vary across ages, see: http://find.ipsos.co.nz/Fairfax-Ipsos/14.02/Poll14.02.15/index.html



Social media use is big
Social media use is BIG to for some reason?

Members aged 18-39 are much more active on social media

  • Facebook – 81% (cf 57% of all members)

  • YouTube – 44% (cf 25%)

  • Instagram – 14% (cf 6%)

  • Twitter – 10% (cf 4%)

    We also know:

  • 32% of younger members rely solely on their mobile (i.e., have no landline) compared to 19% of members overall

  • 84% browse the internet/check their emails on their mobile compared to 57% of members overall


Conclusions
Conclusions to for some reason?

  • Members are concerned about survival – pay, wages, cost of living

  • Overall PSA members tend to be enrolled and to vote – but what about our friends and contacts?

  • There is a lot of potential to mobilise our members – especially around a digital campaign, and especially younger members

  • How can we help Get Out the Vote?


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