Election campaign 2014 what the psa umr survey told us about our members and their concerns
This presentation is the property of its rightful owner.
Sponsored Links
1 / 18

Election Campaign 2014: What the PSA UMR Survey told us about our members and their concerns PowerPoint PPT Presentation


  • 34 Views
  • Uploaded on
  • Presentation posted in: General

Election Campaign 2014: What the PSA UMR Survey told us about our members and their concerns. May 2014 Conor Twyford PSA Campaign Organiser. Background information. Main purpose – to test members’ issues of concern, enrolment status, voting patterns and social media use

Download Presentation

Election Campaign 2014: What the PSA UMR Survey told us about our members and their concerns

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Election campaign 2014 what the psa umr survey told us about our members and their concerns

Election Campaign 2014: What the PSA UMR Survey told us about our members and their concerns

May 2014

Conor Twyford

PSA Campaign Organiser


Background information

Background information

  • Main purpose – to test members’ issues of concern, enrolment status, voting patterns and social media use

  • 1,000 PSA members completed the survey by email during 1st week of March

  • Comparable with UMR’s NZ-wide fortnightly Omnibus survey


Election campaign 2014 what the psa umr survey told us about our members and their concerns

1. What are our members concerned about?


What is the biggest single issue facing nz

What is the biggest single issue facing NZ?


What should the psa campaign on

What should the PSA campaign on?


Election campaign 2014 what the psa umr survey told us about our members and their concerns

2. Enrolment and voting

… or, the world is run bythose who turn up


Are you enrolled to vote

Are you enrolled to vote?

In the 2008 election, only 81% of young Kiwis were registered to vote – the number of unenrolled (19% or 78,000) was nearly as many as all the other age groups combined.

In the 2011 election, only 77% of New Zealanders aged 18 to 24 were enrolled by the Friday before polls closed.

Source: UMR, Statistics NZ


Young people and non voting

Non-voting by age (in %)

Young people and non-voting

Non-voting by age (%)

In New Zealand elections since 1987, 25 – 40% of eligible voters under the age of 25 have not voted. In 2011, 42 percent of people aged 18–24 years DID NOT VOTE

Source: http://thepulse.org.nz/me/my-rights/political/voting-habit/


Did you vote in the 2011 general election or were you unable to for some reason

Did you vote in the 2011 general election or were you unable to for some reason?

More non-voters in younger age group

There are more non-voters aged 18–24 years than in the older age groups. Only 5.2 percent of people aged 65 or over did not vote in the last general election, compared with 42 percent of people aged 18–24.

Source: UMR, Statistics NZ


Election campaign 2014 what the psa umr survey told us about our members and their concerns

3. Group discussion: Why do people not vote?


Main reasons you didn t vote

Main reasons you didn’t vote?

Source: UMR, Statistics NZ


Young people say

Young people say…

  • “I don’t think my vote will make a difference”: All politicians are the same; my vote won’t change anything.

  • “I’m in the dark”: I don’t understand the political system and I don’t know enough about the candidates.

  • “It’s not on my wavelength”: Politics is nasty and boring; I’m just not interested.

  • “Voting doesn’t matter to me or to anyone else”: There are no benefits in voting; I don’t feel I have a duty to vote.

Source: Electoral Commission


Election campaign 2014 what the psa umr survey told us about our members and their concerns

4. Other useful stuff


How did you party vote in 2011

How did you party vote in 2011?


How do you intend to cast your party vote in 2014

How do you intend to cast your party vote in 2014?

For a look at how the polls vary across ages, see: http://find.ipsos.co.nz/Fairfax-Ipsos/14.02/Poll14.02.15/index.html


Psa members election activity

PSA members’ election activity


Social media use is big

Social media use is BIG

Members aged 18-39 are much more active on social media

  • Facebook – 81% (cf 57% of all members)

  • YouTube – 44% (cf 25%)

  • Instagram – 14%(cf 6%)

  • Twitter – 10%(cf 4%)

    We also know:

  • 32% of younger members rely solely on their mobile (i.e., have no landline) compared to 19% of members overall

  • 84% browse the internet/check their emails on their mobile compared to 57% of members overall


Conclusions

Conclusions

  • Members are concerned about survival – pay, wages, cost of living

  • Overall PSA members tend to be enrolled and to vote – but what about our friends and contacts?

  • There is a lot of potential to mobilise our members – especially around a digital campaign, and especially younger members

  • How can we help Get Out the Vote?


  • Login