Soltice ii recliner overview 2 17 2010 final
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Soltice II Recliner Overview 2/17/2010 Final PowerPoint PPT Presentation


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Soltice II Recliner Overview 2/17/2010 Final. Product Overview. Key Selling Phrase: The Soltice II Recliner is a responsive healthcare solution that is durable, intuitive and elegant. Words to Sell By: Durable - built to withstand the rigors of daily use and cleaning

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Soltice ii recliner overview 2 17 2010 final

Soltice II Recliner Overview2/17/2010 Final


Product overview

Product Overview

Key Selling Phrase:

The Soltice II Recliner is a responsive healthcare solution that is durable, intuitive and elegant.

Words to Sell By:

Durable - built to withstand the rigors of daily use and cleaning

Intuitive – easy to operate, controls are conveniently located

Elegant – simple, clean, sophisticated design


Product overview1

Product Overview

  • Key Benefits, Advantages and Features:

  • Provides ample room for many shapes and sizes of people

  • Central locking caster system

  • Lever actuated foot rest

  • Full range of standard options increase flexibility and responsiveness of the product. Including magazine pouch, IV poles and catheter hooks as well as writing surfaces.

  • Safely accommodate users up to 750 pounds

  • Lifetime warranty


Product overview2

Product Overview

  • Features/Options

  • Seam Saver

  • Wood arm caps standard with polyurethane cap option available by 2nd quarter 2010

  • Durable double needle/baseball stitching

  • Pull out footrest

  • Casters and push bar

  • 360 degree turning radius

  • Clean out space between seat and back

  • Replaceable seat and back covers

  • Available in standard KI Core and Legacy wood finish selections

  • Upholstery options include KI and Pallas in grade programs, COM and KOM

Seam Saver

Pull out footrest in motion

Wood arm cap and double needle/baseball stitching


Product overview3

Product Overview

Convenient, Simple, Intuitive Central Locking Caster System

“Green Means Go”: Front casters lock-out, while back casters swivel to support rear steering

“Neutral”: All four casters swivel allowing for 360 degree rotations or lateral parking

“Red Means Stop”: Simultaneously casters lock for secure braking

STEER

NEUTRAL

STOP


Product overview4

Product Overview

Recessed, infinite

recline release

Ottoman handle and pull-out footrest


Product overview5

Product Overview


Product overview6

Product Overview


Soltice ii recliner overview 2 17 2010 final

Product Positioning

Higher Price

Soltice II Recliner

$3,795 List/$1708 Net

Soltice II Pricing Comparison

Assumptions:

Net 55% off

COM fabric

Non contrasting fabric

No options

Standard wood finish

Three TSR Sleeper Recliner

$3,391 List/$1,526 Net

Soltice SR Recliner

$2,443 List/$1,099 Net

Perth PR Recliner

$2,166 List/$975 Net

Flex FR Recliner

$1,997 List/$899 Net

Briar BR Recliner

$1,997 List/$899 Net

Lower Price


Soltice ii recliner overview 2 17 2010 final

Competitive Comparison

Recliner Pricing Comparison:

List PriceDeepest DiscountNet @ Deepest Discount

Soltice II Recliner $3,795 55% $1,708

Carolina Orchestra Treatment Chair $3,852 55% $1,733

Nemschoff Pristo II$3,765 55% $1,694

Wieland Cove Patient Recliner $3,216 55% $1,447

  • Based on 2009 COM list pricing.


Sales collateral material

Sales Collateral Material

  • Showroom/District Samples - arriving in field week of 2/22/10

  • Training Power Point Presentation - to District Managers, PKB & Sales Portal 3/8/10

  • Compete to Wins - to District Managers, PKB, & Sales Portal 3/8/10

  • Two Minute Sales Presentation Video– to Virtual ISM, PKB, & Sales Portal 3/8/10

  • Brochure– to KI.com, PKB, & Literature 3/15/10

  • PDFs – to PKB 3/8/10

  • Price List – to KI.com, PKB 3/8/10 & Literature 3/15/10

  • Technical Specifications – to PKB 3/8/10

  • General Information - to PKB 3/8/10 & Price List 3/15/10

  • First Order Entry Date – 2/26/10

  • First PSD – 4/2/10


Thank you

THANK YOU


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