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Huckleberry Moon Party Supplies

Huckleberry Moon Party Supplies. project date 14/09/2011. Marketing Campaign Presentation By: Amanda Renee’ Bunde. 01. 02. Scope. The geographic scope for Huckleberry Moon Party Supplies is directed toward Macclenny and Glen Saint Mary. 03. Introduction Summary.

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Huckleberry Moon Party Supplies

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  1. Huckleberry Moon Party Supplies project date14/09/2011 Marketing Campaign Presentation By: Amanda Renee’ Bunde 01

  2. 02 Scope • The geographic scope for Huckleberry Moon Party Supplies is directed toward Macclenny and Glen Saint Mary.

  3. 03 Introduction Summary • How will effective marketing benefit HMPS? • A goal of HMPS is to grow within its community • Growing will become possible if mission statement is clear • “Looking for something to do with the girls on a Friday/Saturday?”

  4. 04 Introduction Summary (pt. 2) • All in 1 location v. driving all over town • Knowledge of location is ‘Key’ • Some people walk by not knowing… • Walk-ins are best form of WOM • Small town business’ have loads of untapped resources • HMPS marketing goal for 2011-2012 • Here’s how to execute it…

  5. 04 Marketing Objectives • Increase awareness of cake decorating and scrapbooking • Goal range is within 6 months • Increase sales by 40% • Goal range is within 2 years

  6. 05 MAP IT • Visual and WOM • Flyers • Brochures • Distribute to… • Woody’s Bar-B-Que • Wing Galore & More • Local Business’ helping other local business’ • Search for those NOT in direct competition

  7. 06 Need 2 Know… • Other Advertising Options • Church Ladies love scrapbooking… • Churches throw parties too! • VBS, Anniversary, Weddings ect… • 5th Street Church of Christ, UMC, First Assembly of God • 6th Street First Baptist Church • Local Salons: Women talk • YMCA west Lowder Street • “A place to gather and create”

  8. 07 We put the ‘U’ in Unique! • Sweet Sixteen Soon? {S.O.S.S.} • “Save Our Sweet Sixteen” • Party Theme in Mind? • Come see what you’ll find… • Pictures in a shoebox? T.G.I.F. • Techniques, Gifts, Ideas, Fun • Cake Decoration $25.00 • Occasion • Scrapbooking $5.00 • Once a month

  9. 08 LOCAL EVENTS • Are Your advantage • Have family/friends publicize (WOM) • FAIR TIME: Give family/friends flyers to distribute • School Board Meetings • Rotary Club meetings/events • {5th Street; Wednesdays at Church of Christ Macclenny} • Local YMCA west Lowder street

  10. 09 Threats • Ongoing Recession • Competitors marketing power • Knowledge of… • Gatherings • Time, Location

  11. 10 MARKETING STRATEGIES Demographics Psychographics Baby Boomers Arts & Craft enthusiasts Busy adults who need help that fits their schedules Memories unorganized Photography enthusiasts Locked away in computer • Young Adults • Retired Adults • Baby Boomers • Household incomes 25,000 and up

  12. References Baker County School District; Board Meetings: http://boardmeetings.baker.k12.fl.us/modules/groups/integrated_home.phtml?&gid=2364795&sessionid=248bcd650957149b3858131d265f2751 Rotary club of Baker County website: http://www.clubrunner.ca/Portal/Home.aspx?cid=2099 Baker County Family YMCA: http://www.firstcoastymca.org/baker-branch • www.presentationmagazine.com Presentation By: Amanda Renee’ Bunde-DeZurik 11

  13. Huckleberry Moon Party Supplies project date14/09/2011 Marketing Campaign Presentation By: Amanda Renee’ Bunde 12

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