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North America Past International President Meeting. January 9, 2014. Welcome. North America Membership Trend. January 9, 2014 Past International Presidents Meeting Oak Brook, IL USA. Executive Summary. North America has not had a growth year since 1983 Trend is improving

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north america membership trend

North America Membership Trend

January 9, 2014

Past International Presidents Meeting

Oak Brook, IL USA

executive summary
Executive Summary
  • North America has not had a growth year since 1983
  • Trend is improving
    • Net loss shrinking
    • Improvement driven mostly by better retention
    • New member invitation has been steady
    • New club formation has gone down
    • Average charter size has increased
  • Small improvements in growth drivers can have a dramatic impact
    • Slightly more than 10% improvement in extension, invitation and retention can bring North America to breakeven
strategic issues
Strategic Issues
  • Aging population in many clubs.
    • Average age of Lions in N. America is 61 vs. 51 in ISAAME, the youngest Area.
  • Growth of other specialized nonprofits and volunteer outlets continue. There are 1 million charities registered by the IRS in the USA.
  • People still citing time pressure but leisure time has never been higher. LCI competes with growing ‘screen’ time (TV, computer, phone, etc.)
  • Club meetings and district conventions may need some re-imaging in this new era.

Positives:

  • Culture of inviting and new club formation taking root.
  • The need for ‘real’ connections with our communities appear to be growing and may make community service more in vogue again.
  • Clubs are becoming more in tune with members’ needs.
long term trend has been negative
Long term trend has been negative

Clubs peaked in 1987 at 17,341

Membership peaked in 1978 at 623,843

improvement trend continuing this year
Improvement trend continuing this year
  • Improvement in the number of charter members and new member invitation are driving these positive trends
improvement in net loss is a result of better retention
Improvement in net loss is a result of better retention

Adds declined by 2,802 but drops improved by 4,723

the big 12 mds have a large impact
The Big 12 MDs have a large impact
  • Big 12 = MDs with more than 10,000 members

June 2013 Actual

small improvements add up
Small improvements add up
  • Last year we ended at:
  • Invite = average # of new members per club at 2.44
  • Expand = 120 new clubs with average charter size 33.5
  • Retain = Total of 51,768 members dropped

What if we improved each of these drivers?

review of new club formation and extension workshop trends

Review of New Club Formation and Extension Workshop Trends

January 9, 2014

Past International Presidents Meeting

Oak Brook, IL USA

slide18

Why Do We Need New Clubs?

Build Leadership Skills and New Leaders

Give Communities Without a Club the Opportunity to Respond to Local Needs

Increase District Funds for Activities and Projects

To fill unmet needs

To continue to be the largest service organization

Generate New & Innovative Ideas for Service and Fundraising

To engage new member types

Boost Enthusiasm

Encourages Family and Women Membership

Cultivate Resources

new club development
New Club Development
  • DG team involvement is key to chartering new clubs
  • 40% of new clubs chartered FY 2013-14 have used a new club consultant

FY to date

priority districts
Priority Districts
  • 37 districts identified
  • Email sent to DG from IP Palmer
  • Email sent to PIDs from VP Preston
  • Consultants following up with DGs to schedule dates
  • GMT notified and working with consultants and districts
priority district status districts without a new club in the past 5 years
Priority District Status - Districts without a new club in the past 5 years
  • Big 12 MD
  • account for:
  • 26 of the 37 priority districts
  • 11 workshops conducted
  • 4 workshops pending

* Indicates a Big 12 state

workshop results ytd showing improvement
Workshop Results: YTD Showing Improvement

Conducted review of program, consultants and implemented changes

what s new
What’s New?
  • New Name; New Club Development Workshops
  • Workshop can be up to 5 days in length
  • Classroom training, optional
  • In-field training, mandatory
  • Pre-work to be completed by district prior to arrival
    • Two Certified Guiding Lions or two Lions who have agreed to be trained before or during workshop. If training will be held during workshop the workbook MUST be completed prior to attending the training.
    • Community Needs Assessment for each prospective area(s)
    • Appointments scheduled with community leaders
    • Date, time, and location of informational meeting
    • Informational Meeting at end of workshop, optional
what s new1
What’s New?
  • Training for consultants
    • Overview of Program, Consultant Roles, Responsibilities, and administration
    • Conducting New Club Development Workshops
  • Quarterly Development Sessions (2 out of 4)
  • Consultants
    • North America (US) – 16
    • Canada – 5
target additional districts
Target Additional Districts

171 districts have not formed a new club in 2 or more years.

(Includes the 37 Priority Districts)

153 from US

18 from Canada

what is needed to charter
What is Needed to Charter?
  • 20 or more charter members
  • A sponsoring club, zone, region, district cabinet or district committee
  • Completed charter application and report of charter members
  • Your current district governor\'s approval
  • Appropriate charter fees and certification forms
area progress report for constitutional area i

Area Progress Report for Constitutional Area I

PIP Jim Ervin, GMT Constitutional Area Leader

area progress report for constitutional area ii

Area Progress Report for Constitutional Area II

PIP Judge Brian Stevenson, GMT Constitutional Area Leader

discussion forum 1

Discussion Forum 1

January 9, 2014

Past International Presidents Meeting

Oak Brook, IL USA

topic discussion forum 1
Topic – Discussion Forum 1
  • What is working and not working in your MD and nearby areas?
  • What can we do about the challenges?
the current status of club excellence process cep strengthening existing clubs

The Current Status of Club Excellence Process (CEP)Strengthening Existing Clubs

January 9, 2014

Past International Presidents Meeting

Oak Brook, IL USA

the club excellence process
The Club Excellence Process

Internal Assessment

External Assessment

HowAre Your Ratings?

Opportunities for club improvement

Creating/Implementing action plan

cep is for any clubs that want to do better
CEP is for any clubs that want to do better
  • CEP is for ALL clubs that want to do better
    • Reevaluate the clubs service projects
    • Reenergize club members
    • Grow membership
  • Promote CEP with strong clubs, share your success stories, others will follow!
what is cep pro vs cep lite
What is CEP Pro vs. CEP Lite

CEP Lite is a self-guided workshop designed for clubs that would prefer to have a member of their club lead the workshop.

  • CEP Pro is a facilitator-led workshop designed for clubs that would like to have a trained Lion facilitator come in and guide members through the workshop.
cost of cep materials
Cost of CEP Materials
  • There is no cost to download CEP materials
  • If you choose to purchase materials, there is a minimal cost:
    • CEP Pro Facilitator Guide with CD (US $5.99/book)
    • CEP Pro Participant Workbook (US $3.99/book)
    • CEP Lite Coordinator Guide (US $2.99/book)
    • CEP Lite Participant Workbook (US $2.49/book)
achieving club excellence
Achieving Club Excellence
  • As part of a CEP workshop, club members will complete the How are your Ratings? Survey (internal assessment) and the Community Needs Assessment (external assessment)

Opportunities: for club growth and improvement

how are your ratings survey
How are your Ratings? Survey
  • Survey is simple, direct, and can be tailored for your club
  • Seeks to find out what/how current club members feel about the club environment and club operations – what is going well and what needs attention
community needs assessment
Community Needs Assessment
  • Identifies:
    • What kinds of volunteer services your community needs.
    • Which projects and programs are important to the people in your area.
    • Whether your clubs’ current service projects are still needed by the community.
    • If other organizations in your area are providing similar services
club awards
Club Awards

Clubs that complete a CEP workshop and submit the Final Report can earn a banner patch for their club.

cep in united states and canada
CEP in United States and Canada

United States:

  • 393 clubs have registered
    • 85% of clubs have registered for CEP Pro
    • 15% of clubs have registered for CEP Lite
  • 8 clubs have submitted a final report with goals
  • TOTAL REGISTRATIONS TO DATE: 4,308
  • Canada:
  • 43 clubs have registered
    • 86% of clubs have registered for CEP Pro
    • 14% of clubs have registered for CEP Lite
  • 2 clubs have submitted a final report goals
cep advertising
CEP Advertising
  • October 2013 Netcast – Achieving your club dreams through the Club Excellence Process
  • October 2013 issue of Lions Magazine
  • January 2014 issue of Lions Magazine
cep success in the us and canada
CEP Success in the US and Canada

“The members feel a sense of being a part of a new beginning. We are looking at what we should be considering in our plans for membership and leadership growth as well as developing a bi-monthly brainstorming session to explore new ways to serve.” - District A15 (Canada)

  • “The club as a whole benefits as the "master plan" is developed with the participation of all and everyone has a vested interest in the results. In addition members feel they have a role and duty to be accountable for the results.”- MD19 (US)

CEP “… forced us to take a good look our strengths and weaknesses.” – District 2 A2 (US)

“It was not only successful internally but I believe externally, the community now knows more of how we serve… We have gotten at least 4 new members through this awareness…” - District 21C (US)

discussion forum 2

Discussion Forum 2

January 9, 2014

Past International Presidents Meeting

Oak Brook, IL USA

topic discussion forum 2
Topic – Discussion Forum 2
  • Is the club and meeting structure meeting today’s member needs?
  • What type of future changes should be considered?
poor meetings are one of the top reasons why members quit
Poor meetings are one of the top reasons why members quit

Q: How well do the following reasons describe why you are no longer a Lion?

% Scoring 5 or 6 out of 6 on describes perfectly

Excludes those who sited lifestyle change only

Source: Project Refresh Phase 4 Survey of Former Lions

majority of lions prefer to meet weekday evenings
Majority of Lions prefer to meet weekday evenings
  • Most clubs are actually meeting at that time
  • A few more would prefer weekday mornings.

Source: Project Refresh Phase 2 Survey of Current Lions

north american lions meeting frequency preference
North American Lions’ meeting frequency preference
  • Clubs are meeting slightly more frequently than members prefer. 84% are actually meeting a few times a month or more; however, only 70% prefer to meet that frequently.

Source: Project Refresh Phase 2 Survey of Current Lions

many more lions clubs offer a meal than desired
Many more Lions clubs offer a meal than desired
  • The majority of clubs meet over a meal (88%). However, only 70% prefer to meet over a meal.

Source: Project Refresh Phase 2 Survey of Current Lions

topic discussion forum 21
Topic – Discussion Forum 2
  • Is the club and meeting structure meeting today’s member needs?
  • What type of future changes should be considered?
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