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E-Commerce. By: Jude Johnson, Nikkilynn L ara, Mike Kazarian , Jake Kemble, Rachel Mann . What is E-Commerce?. The buying and selling of goods and services over public and private computer networks This definition is restricted to purchasing and selling transactions

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e commerce


By: Jude Johnson, NikkilynnLara, Mike Kazarian, Jake Kemble, Rachel Mann

what is e commerce
What is E-Commerce?
  • The buying and selling of goods and services over public and private computer networks
  • This definition is restricted to purchasing and selling transactions
  • Merchant Companies by goods for resale
  • Non-Merchant Companies arrange for the purchase and resale of goods without taking ownership
early development
Early Development
  • Originally, electronic commerce meant the facilitation of commercial transactions electronically, primarily by using Electronic Data Interchanges (EDI) and Electronic Funds Transfers (EFT)
  • Allowed the transfer of purchase orders and invoices electronically
  • In the 80’s, ATMs and credit cards were added to the e-commerce
  • The 90’s included enterprise resource planning systems (ERP), data mining, and data warehousing.
early development cont
Early Development Cont.
  • In 1994, as the Internet gains popularity, E-Commerce becomes more prevalent
  • It took about four years to develop the security protocols and DSL to allow rapid access and a persistent connection to the Internet
merchant companies
Merchant Companies
  • Business to Consumer
    • Customers enter the web-site and manage their orders
  • Business to Business
    • Raw materials and other goods are sold and distributed between companies
  • Business to Government
    • Suppliers, distributors, and retailers sell goods to the Government
non merchant companies
Non-Merchant Companies
  • Auction houses
    • Matches buyers and sellers by using an e-commerce version of a standard auction
  • Clearing houses
    • Goods and services provided at a specific price and arranged for delivery, but the clearing house never takes the title to the good
    • Electronic exchanges

Business to Business

*B2B e-commerce occurs when a business sells products and services to other businesses

*MRO items: maintenance, repair, operations


B2B E-Marketplaces

*E-marketplace is an interactive market space where multiple buyers and suppliers engage in e-commerce activities

*Sharing critical information

*Development of products and parts

*Collaborating new ideas

*Undergoing project applications


2 E-Marketplaces

Horizontal E-Marketplace:

connects buyers and sellers across many industries, primarily for MRO materials commerce

Vertical E-Marketplace:

connects buyers and sellers in a given industry

Examples: oil, raw materials, and retail items


Marketing Mix

*long-term relationship

*more business actions: negotiations on



-delivery time


GSX: Global Services Exchange

*marketplace for businesses to interact with each other in order to undergo e-commerce for mutual benefits

*enables the real-time flow of information between businesses regardless of standards, language barriers, or geographic location

*world’s largest global platform

*2005: processes more than 4 BILLION business documents

web technology
Web Technology
  • Plays a vital part of e-commerce
  • HTML-Hypertext Markup Language
  • Hyperlinks
  • Three tier architecture
new techonolgies
New Techonolgies
  • New technologies are developing due to success of e-commerce
  • They develop due to increasing competition.
  • Examples are:
    • Amazon.com-One click, which keeps customer’s credit card info
    • iPix’s 360 degree images-greater dimension to pictures.
    • Ajax-pulls relevant data forward to allow for seemless shopping
information systems
Information Systems
  • Effective tool for competitive strategies
  • Use of RFM
    • Find out who is shopping:
      • Recent, Frequent, and how much they spend
  • Customers can leave comments
information technology

Information Technology

3 Types Businesses Use:

Electronic Data Interchange (EDI)

Electronic Fund Transfer (EFT)

Secure Socket Layer (SSL)

electronic data interchange edi
Electronic Data Interchange (EDI)
  • “EDI” is the transfer of data between different Businesses using networks.
  • The most common type of networks used are:
    • VANS
    • Ethernet
  • EDI replaces the process of faxing and mailing papers, making the Business more efficient while reducing costs.
electronic fund transfer eft
Electronic Fund Transfer (EFT)

Electronic Fund Transfer is when:

  • A cardholder makes a transaction using a payment card. (Ex. ATM/Credit card)
  • An Electronic payment is made from a business. (Ex. Paycheck)
  • An Electronic check is used for payment by a business.
electronic funds transfer
Electronic Funds Transfer
  • Many types of transactions can be performed by businesses such as:
    • Sale - Enquiry
    • Refund - E top-up
    • Withdrawal - Administrative
    • Deposit
    • Cash back
    • Inter-account transfer
eft authorization types
EFT Authorization Types:
  • Single Message Clearing:
    • Is when a financial network authorizes and clears the transaction in the same message.
  • Dual Message Clearing
    • Is when a “hold” for the total amount purchased is placed on the funds authorized for a specific time, until the transaction is cleared.
secure socket layer ssl
Secure Socket Layer (SSL)
  • A protocol that uses a cryptographic system.
  • This system uses two keys to encrypt data.
    • The key is used for the business to decipher the incoming data.
  • Businesses use this system in order to give and obtain confidential information such as credit card numbers.
    • E-commerce improves Market Efficiency by:
    • Disintermediation
    • Improved flow of price information
    • Knowledge of price elasticity
  • B2B markets are built around open standards and communication infrastructures of the internet.
  • Provide open-networks
  • Aggregate product and price information and match supply and demand to facilitate transactions between buyers and sellers
  • Security weaknesses pose a constant threat
  • User Interface components ( toolbars, keys, etc.) may be overwhelming
  • Information sharing between buyers and sellers are limited
  • Vendor trustworthiness is compromised by e-commerce through its anonymity, impersonality and automation
future of e commerce
Future of E-commerce
  • Critics believe e-commerce is declining
  • Others believe that it is evolving
  • M-Commerce- Mobile Commerce
  • Shopping via cell phone, PDA, Blackberry
  • Becoming more and more frequent