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《 金融学基础 》 课程讲座之三: 电子科技大学管理学院 李平 2006 年 4 月 21 日 PowerPoint PPT Presentation


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行为金融简介. 《 金融学基础 》 课程讲座之三: 电子科技大学管理学院 李平 2006 年 4 月 21 日. Traditional finance. Traditional finance. Bayes’ law. Consistent utility function. Traditional finance. Behavioral finance. Behavioral finance. Understand the decision behavior. 1. 2. frame dependence. 3. Behavioral finance.

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《 金融学基础 》 课程讲座之三: 电子科技大学管理学院 李平 2006 年 4 月 21 日

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行为金融简介

《金融学基础》课程讲座之三:

电子科技大学管理学院

李平

2006年4月21日


Traditional finance


Traditional finance

Bayes’ law

Consistent utility function


Traditional finance


Behavioral finance


Behavioral finance


Understand the decision behavior


1

2

frame dependence

3

Behavioral finance


Representativeness heuristic


Representativeness Heuristic


Representativeness heuristic


Representativeness heuristic


Overconfidence

  • Overconfidence refers to our tendency to

    believe that certain things are more likely

    than they really are.


Overconfidence


Frame dependence


Frame dependence


Frame dependence


Frame dependence


Frame dependence


Frame dependence

Why?


Prospect theory

Traditional finance

Prospect theory


Conclusions

Thanks a lot!

Any questions are welcome!


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