1 / 6

StarBucks International

StarBucks International. India.

seven
Download Presentation

StarBucks International

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. StarBucks International

  2. India • Import tariffs in India can make it cost prohibitive for a business to import tremendous merchandise (such as coffee), and the Southern part of India already is an established coffee growing region. Starbucks has partnered with Tata Coffee, a local business, for an espresso roast for this market.

  3. China • Starbucks developed flavors, such as green tea-flavored coffee drinks, that appeal to local tastes. Rather than pushing take-out orders, which account for the majority of American sales, Starbucks adapted to local consumer wants and promoted dine-in service.

  4. Thailand • In Thailand, Starbucks stores have country specific Gift cards and Promotional accessories, including key chains and tote bags that are not sold in the U.S

  5. Poland • In Poland, Starbucks have Waffles on their menu! The apple drizzle (as shown) and whipped cream are optional.  • Poland also serves a “Apple Crumble Frappuccino /latte” that is not available in other parts of the world!

  6. Uk • UK Starbucks have introduced “Starbucks Origin Espresso” – a new choice of espresso in your favorite Starbucks coffee”. Throughout the year they serve different Origin Espresso choices from around the world.

More Related