1 / 25

Creating a Winning E-Business Second Edition

MIS/ENTR 375 Global E-Commerce. Creating a Winning E-Business Second Edition. Understanding E-Business Chapter 1. Learning Objectives. Discuss e-business basics Describe the Internet and World Wide Web Discuss the role of e-business in the global economy

Download Presentation

Creating a Winning E-Business Second Edition

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. MIS/ENTR 375 Global E-Commerce Creating a Winning E-BusinessSecond Edition Understanding E-Business Chapter 1

  2. Learning Objectives • Discuss e-business basics • Describe the Internet and World Wide Web • Discuss the role of e-business in the global economy • List e-business advantages and disadvantages • Explain e-business value chains and value activities • Identify e-business models

  3. E-Business Basics • E-commerce – Process of buying or selling goods or services across a telecommunications network • E-business – Widest spectrum of business activities using Internet and Web technologies • Many technologies facilitate e-business • Electronic funds transfer (EFT) • Electronic data interchange (EDI) • Internet / World Wide Web

  4. The Internet andWorld Wide Web • Network • Group of two or more computers • Linked by communication media • Cable • Telephone lines • Wireless connections • Networks servers • Give users access to shared network resources • Printers, files, telecommunication lines

  5. The Internet andWorld Wide Web (continued)

  6. The Internet andWorld Wide Web (continued) • Internet • A worldwide public network that connects private networks • Originated in the late 1960s as ARPANET • Managed by the National Science Foundation in the 1980s and early 1990s as NSFnet • Connected colleges, universities, and research centers • Commercial activity was prohibited until 1991

  7. The Internet andWorld Wide Web (continued) • Internet (continued) • Replaced by commercial high-speed telecommunications backbones in 1995 • Individuals and SMBs connect via an Internet Service Provider (ISP) • Large businesses, colleges, and universities may have direct connection

  8. The Internet andWorld Wide Web (continued)

  9. The Internet andWorld Wide Web (continued) • Internet Communications • Email • Instant messaging • Newsgroups and web-based forums • Mailing lists • Internet Relay Chat (IRC) • File Transfer Protocol (FTP) • VoIP technology • Peer-to-peer file sharing • World Wide Web pages • Weblogs or blogs • Really Simple Syndication (RSS)

  10. The Internet andWorld Wide Web (continued) • World Wide Web (Web) • A subset of the Internet • Built on the concept of hypertext • System of linked pages called Web pages • Related Web pages are called a Web site • Viewed in a Web browser • Stored on Web servers • Millions of people around the world access the Internet and Web daily

  11. E-Business and theGlobal Economy • Widespread linking of individuals and businesses has changed global economy • Time and space are no longer limiting factors • Business value of information is greater • Information is more accessible • Traditional intermediaries have been replaced by new types of intermediaries

  12. E-Business and theGlobal Economy (continued) • Buyers are growing more powerful • Internet and Web access has changed buyers expectations • Information on competing products • Transaction speed and convenience

  13. E-Business and theGlobal Economy (continued)

  14. E-Business and theGlobal Economy (continued)

  15. E-Business and theGlobal Economy (continued) • Value chain or value network • Activities involved in the production of goods or services • Internet and Web technologies facilitate value chains and networks • Improve communication • Improve transaction speed • Internet and Web access allows businesses to rethink their value chains

  16. E-Business and theGlobal Economy (continued)

  17. E-Business and theGlobal Economy (continued)

  18. E-Business Models • Business models • How a company conducts business in order to generate revenue • Widespread access to the Internet and Web allows companies to adapt old models and create new ones • E-business models are often categorized by type of customer

  19. E-Business Models (continued)

  20. E-Business Models (continued) • Business-to-consumer (B2C) • Retail sales (e-retail) including airline tickets, entertainment venue tickets, hotel rooms, stock purchases, diet and fitness programs • Brick-and-mortar companies are moving to brick-and click companies • Sears, Best Buy, Barnes & Noble, the Gap • Pure-play e-retailers and catalog merchants • Amazon.com, eBags, Harry and David

  21. E-Business Models (continued) • Business-to-business (B2B) • Businesses selling to other businesses • Online stores, such as Office Depot, Staples • Internet and Web technologies • Web hosting • Web design • Hardware and software • Consulting

  22. E-Business Models (continued) • Business-to-business (B2B) • Online trading communities for vertical markets • Exchanges, aggregators, auctions • Virtual marketspaces for buyers and sellers • Elance, ATLA Exchange, Business.com, HedgeHog

  23. E-Business Models (continued) • Business-to-government (B2G) • Businesses provide a marketspace for other businesses and government agencies • Bidmain, B2GMarkets

  24. E-Business Models (continued) • Consumer-to-consumer (C2C) • Consumers sell or exchange products and services directly with other consumers • Auctions, online classified ads, expert information exchanges • eBay, American Boat Listing, TraderOnline.com, AllExperts

  25. E-Business Models (continued) • Consumer-to-business (C2B) • Reverse auctions in which a single consumer names his or her own price for products or services • Consumer’s offer made to multiple businesses, which can accept or decline offer • Priceline.com

More Related