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STP Presentation Basic Outline. Brand/Product Team Members Contact Information. Market Analysis (Questions to consider). What are your brand’s overall strengths? What are your brand’s overall weaknesses? What opportunities exist for your brand? What are the biggest threats to your brand?

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Stp presentation basic outline

STP PresentationBasic Outline

Brand/Product

Team Members

Contact Information


Market analysis questions to consider
Market Analysis(Questions to consider)

  • What are your brand’s overall strengths?

  • What are your brand’s overall weaknesses?

  • What opportunities exist for your brand?

  • What are the biggest threats to your brand?

  • Describe your brand’s overall business strategy.


Brand strategy
Brand Strategy

  • Segmentation & Target

    • Explain your view of the market & its segmentation. Identify your target and explain why this is the best target for your brand

  • Positioning

    • Explain and justify how you will position your brand.

    • Provide a positioning statement (e.g. To (target market), X is the brand of (frame of reference) that (benefit/point of difference) because of (product attribute))


Media promo strategy
Media & Promo Strategy

  • Media Tactics Chosen

    • List media tactics / resources chosen

  • Strategy

    • Explain your media and promotions strategies (i.e. are you going for awareness, trying to stress a certain attribute, etc.)

  • Rationale

    • Give clear rationale for each of your media tactics


Optional marketing strategy planning document only
Optional: Marketing Strategy (Planning Document Only)


Key considerations
Key Considerations

Rules of Engagement:

  • Your presentation order will be determined by sign-up

    • Email Alix Reisinger (areisinger2009) your top three time slots ASAP. First come, first served

  • Presentation CANNOT exceed 15 minutes

    • 10 minutes for presentation – there will be a hard stop

    • 5 minutes for Q&A

  • Marketing is all about making the right choices. Be able to justify your choices!

    Judges & Judging Criteria:

  • Panel: Brand Manager, Kellogg Marketing Professor, AKMC Co-Chair

  • Criteria: Sound marketing rationale, Creativity, Passion, Fun, Clarity, Presentation

    Plans must be submitted by Sunday, October 19th to your co-chair contact before midnight for feedback


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