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East Portland Chamber of Commerce. February 5 th , 2009 – Scott Hendison “How to market your local business online for little or no money”. East Portland Chamber – 2.5.09. Free or Low Cost Marketing. Always mention or list your website anywhere you ever have the opportunity Email signatures

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East portland chamber of commerce

East Portland Chamber of Commerce

February 5th, 2009 – Scott Hendison

“How to market your local business online for little or no money”


Free or low cost marketing

East Portland Chamber – 2.5.09

Free or Low Cost Marketing

Always mention or list your website anywhere you ever have the opportunity

Email signatures

Business cards

Stationary

All printed media

Store signage (interior and exterior)

Door Hours


Free or low cost marketing1

East Portland Chamber – 2.5.09

Free or Low Cost Marketing

Before attempting to “market online”, check some basics on your site, and ensure that you’re “ready” to make a first impression.


Free or low cost marketing2

East Portland Chamber – 2.5.09

Free or Low Cost Marketing

Check some basics on your site…

Phone Number visible on every page

Contact Us link visible on every page,

Complete Contact info, address, map

Home Page greeting adequate?

Got a mental definition of “success”?

Got Google analytics installed?

Assuming you’re “ready for traffic”…


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East Portland Chamber – 2.5.09

Free or Low Cost Marketing

All of the search engines are showing local listings at the top of their results…

Users are changing their internet behavior radically, based on what the search engines are showing them.

Change drives feature demands, and new features drive new demands.


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East Portland Chamber – 2.5.09

Free or Low Cost Marketing


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East Portland Chamber – 2.5.09

Free or Low Cost Marketing


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East Portland Chamber – 2.5.09

Free or Low Cost Marketing


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East Portland Chamber – 2.5.09

Free or Low Cost Marketing

Each search engine has it’s own local business center now, offering business descriptions, store hours, specialty information, and user reviews.


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East Portland Chamber – 2.5.09

Free or Low Cost Marketing


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East Portland Chamber – 2.5.09

Free or Low Cost Marketing


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East Portland Chamber – 2.5.09

Free or Low Cost Marketing


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East Portland Chamber – 2.5.09

Free or Low Cost Marketing

Since most local businesses are still unclaimed at each local business center, they get their information from a variety of sources on the web.

Claim yours before someone else does.


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East Portland Chamber – 2.5.09

Free or Low Cost Marketing

List with these 12 local directories, IMO


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East Portland Chamber – 2.5.09

Free or Low Cost Marketing

Links to free signup for these directories

Google - http://www.google.com/local/add

Microsoft - https://ssl.search.live.com/listings/BusinessSearch.aspx

Yahoo - http://listings.local.yahoo.com/

BOTW - http://local.botw.org/helpcenter/jumpstartproduct.aspx

Yelp - https://biz.yelp.com/signup/

YellowPages.com - http://listings.yellowpages.com/Services/ServiceClaimSearch.aspx

Superpages.com - http://advertising.superpages.com/spportal/business-listing

Local Eze - http://www.localeze.com/manage-business/index.asp

InfoUSA - http://dbupdate.infousa.com/dbupdate/index.html

Insider Pages - http://www.insiderpages.com/

OpenList - http://www.openlist.com/update/

City Voter - http://cityvoter.com/


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East Portland Chamber – 2.5.09

Free or Low Cost Marketing

Begin with GetListed.org -


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East Portland Chamber – 2.5.09

Free or Low Cost Marketing

Be prepared to spend few hours, but there’s no reason you have to add them all at once.

Some (including Doogle) require telephone or snail-mail verification, but most don’t.


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East Portland Chamber – 2.5.09

Free or Low Cost Marketing

Before adding listings, make a template of information including…

Search Commander, Inc.

Scott Hendison

Founder - CEO

11124 NE Halsey St.

Portland

OR

97220

241

877-241-4453

Short Description - 80 characters or less

Med Description - 150 characters or Less

Long Description 200 word version if desired


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East Portland Chamber – 2.5.09

Free or Low Cost Marketing

Consider building the “online personality” of your business via social networking tactics, but remember…


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East Portland Chamber – 2.5.09

Free or Low Cost Marketing

“Social Network Marketing” is sort of an oxymoron, and only a moron would be unashamedly and blatently commercial.

Online community involvement requires passion and commitment.

Without the passion, you will not only fail, you will do permanent damage.


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East Portland Chamber – 2.5.09

Free or Low Cost Marketing

Social Network Marketing is an oxymoron, and only a moron would be blatantly commercial.

Online community involvement requires passion, and without it, you will not only fail, you will do permanent damage.


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East Portland Chamber – 2.5.09

Free or Low Cost Marketing

Never write a fake review posing as your own customer or client.

Never claim as your own, or write a fake review of, a competitors business.

Never just “add to the noise” in a social environment, unless you have something to say to at least ONE PERSON.


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East Portland Chamber – 2.5.09

Free or Low Cost Marketing

You NEED This

Help a reporter out

HARO

Peter Shankman


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East Portland Chamber – 2.5.09

Free or Low Cost Marketing

Scott Hendison - 503.946.6881

[email protected]

http://www.twitter.com/shendison

SEO Website Reviews

http://www.SeoAutomatic.com

Content Management Systems

http://GetWordpressed.com

Oregon Web Hosting

http://www.pdxtc.com

Search Marketing Services

http://www.SearchCommander.com


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