East Portland Chamber of Commerce. February 5 th , 2009 – Scott Hendison “How to market your local business online for little or no money”. East Portland Chamber – 2.5.09. Free or Low Cost Marketing. Always mention or list your website anywhere you ever have the opportunity Email signatures
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February 5th, 2009 – Scott Hendison
“How to market your local business online for little or no money”
Check some basics on your site…
Phone Number visible on every page
Contact Us link visible on every page,
Complete Contact info, address, map
Home Page greeting adequate?
Got a mental definition of “success”?
Got Google analytics installed?
Assuming you’re “ready for traffic”…
All of the search engines are showing local listings at the top of their results…
Users are changing their internet behavior radically, based on what the search engines are showing them.
Change drives feature demands, and new features drive new demands.
Links to free signup for these directories
Google - http://www.google.com/local/add
Microsoft - https://ssl.search.live.com/listings/BusinessSearch.aspx
Yahoo - http://listings.local.yahoo.com/
BOTW - http://local.botw.org/helpcenter/jumpstartproduct.aspx
Yelp - https://biz.yelp.com/signup/
YellowPages.com - http://listings.yellowpages.com/Services/ServiceClaimSearch.aspx
Superpages.com - http://advertising.superpages.com/spportal/business-listing
Local Eze - http://www.localeze.com/manage-business/index.asp
InfoUSA - http://dbupdate.infousa.com/dbupdate/index.html
Insider Pages - http://www.insiderpages.com/
OpenList - http://www.openlist.com/update/
City Voter - http://cityvoter.com/
Before adding listings, make a template of information including…
Search Commander, Inc.
Founder - CEO
11124 NE Halsey St.
Short Description - 80 characters or less
Med Description - 150 characters or Less
Long Description 200 word version if desired
“Social Network Marketing” is sort of an oxymoron, and only a moron would be unashamedly and blatently commercial.
Online community involvement requires passion and commitment.
Without the passion, you will not only fail, you will do permanent damage.
Never write a fake review posing as your own customer or client.
Never claim as your own, or write a fake review of, a competitors business.
Never just “add to the noise” in a social environment, unless you have something to say to at least ONE PERSON.
Scott Hendison - 503.946.6881
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