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Ad Design in the Online Universe. Component 4: Designing Ads for Digital Space & The Online Universe. Online Advertising ( Digital Space). Defined as any paid form of non-personal communication about an organization, product, service or idea by an identified and accountable sponsor.

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ad design in the online universe

Ad Design in theOnline Universe

Component 4: Designing Ads for Digital Space

& The Online Universe

online advertising digital space
Online Advertising (Digital Space)
  • Defined as any paid form of non-personal communication about an organization, product, service or idea by an identified and accountable sponsor.
  • Any type of advertising that reaches the consumer during their time spent in digital space.
  • It’s focused on communicating messages to consumers that are engaged and immersed in online activities, especially via the Internet or the Worldwide Web.
online advertising history
Online Advertising - History
  • Many credit the beginning of online advertising to Benjamin Franklin, as he created the classified advertising section of the newspaper in the 1700s.
  • 1800s – Advertising Agencies began to emerge in America.
  • 1920s – Radio Advertising enter the landscape.
  • 1940s – Television Advertising was born.
online advertising history1
Online Advertising - History
  • 1978 – The 1st Email Marketing message was sent by Gary Thuerk. We call it SPAM today.
  • 1994 – Tim O’Reilly (Publisher of Internet Texts) petitioned the US Government, under the 1st Amendment, to allow online advertising.
  • This allowed Andrew Ranker’s new created concept called Banner Ads to flourish. HotWired.com was the 1st website to run a banner ad (1994).
online advertising history2
Online Advertising - History
  • Yahoo! is credited for establishing the keyword targeted marketing technique called Search Engine Marketing.
  • Google followed soon after with Page Ranking and Google Ads.
online ads keys to success
Online Ads: Keys to Success
  • No. 1: Make your ad visible and legible.
  • No. 2: Use visual impact to grab attention.
  • No. 3: Keep your ads fun and engaging and forget your concept.
  • No. 4: Develop strategies that will make your ad memorable and enticing.
  • No. 5: Find ways to create a relationship between your online ad and the viewer (user experience).
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