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第八章 新天地餐廳以麥當勞為師 PowerPoint PPT Presentation


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第八章 新天地餐廳以麥當勞為師. 第一節 從分家到團結力量大 第二節  向麥當勞標竿學習 第三節 第二條成長曲線 —2006 年以來,進軍全台 第四節  第三條成長曲線—進軍大陸市場. 個案背景. 第一節 從分家到團結力量大. 新天地國際 成立 : 1993 年 董事長 :歐敏卿 副董事長 :歐敏輝 總經理 :許景明 營收 : 8.83 億元( 2010 年) 盈餘 : 0.64 億元,每股盈餘 0.97 元( 2010 年) 營收比重 :宴會營收比重約占總營收的 65% 。. 2009 年:由股票上櫃轉上市。. 2.

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第八章 新天地餐廳以麥當勞為師

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4758791

2006


4758791

1993

8.832010

0.640.972010

65%


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2009

2

2003

1

20058.932007200920097


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1998


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8.1


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Quality

ServiceCleaness

1

2

QSCV

8.2


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2

1

3

4


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2005

2

1

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2006


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4


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200711.48.317%


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2009

2000


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