Rws consulting roberta biese 202 409 8113
This presentation is the property of its rightful owner.
Sponsored Links
1 / 31

RWS Consulting | Roberta Biese | 202.409.8113 PowerPoint PPT Presentation


  • 80 Views
  • Uploaded on
  • Presentation posted in: General

RWS Consulting | Roberta Biese | 202.409.8113. FOR BUSINESS SUCCESS!. AUDIENCE POLL. Personal. LinkedIn Facebook Twitter Google+ You Tube. AUDIENCE POLL. Business. LinkedIn Facebook Twitter Google+ You Tube. Short videos Quality of video Content How often SEO benefit.

Download Presentation

RWS Consulting | Roberta Biese | 202.409.8113

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Rws consulting roberta biese 202 409 8113

RWS Consulting | Roberta Biese | 202.409.8113


Rws consulting roberta biese 202 409 8113

  • FOR BUSINESS SUCCESS!


Rws consulting roberta biese 202 409 8113

  • AUDIENCE POLL

  • Personal

  • LinkedIn

  • Facebook

  • Twitter

  • Google+

  • You Tube


Rws consulting roberta biese 202 409 8113

  • AUDIENCE POLL

  • Business

  • LinkedIn

  • Facebook

  • Twitter

  • Google+

  • You Tube


Rws consulting roberta biese 202 409 8113

  • Short videos

  • Quality of video

  • Content

  • How often

  • SEO benefit


Rws consulting roberta biese 202 409 8113

  • Start with your Personal Page

  • Then add on your Business Page

  • Online Business Card

  • Online Networking


Rws consulting roberta biese 202 409 8113

  • Own a business = Business page

  • SEO benefits

  • Connect with Groups

    • Share ideas and expertise

    • Stay on top of industry news

  • Work newsfeed 15 minutes a day


Rws consulting roberta biese 202 409 8113

  • FACEBOOK


Rws consulting roberta biese 202 409 8113

  • REMEMBER…

  • You have to connect with people where THEY are!

  • Facebook gives them a way to connect with you

  • Per techcrunch.com – only about 12% of posts will be

  • seen unless you ADVERTISE!


Rws consulting roberta biese 202 409 8113

  • HELPFUL

  • HINTS

  • Have your Staff "LIKE" your

  • Business page

  • Post snippets from your Blog

  • Significantly leverage who

  • sees your posts


Rws consulting roberta biese 202 409 8113

  • TIPS

  • Optimize your profile

  • Vanity URL

  • Add your Facebook icon/link to your website & email

  • Cover photo for Special Offers & Increase Engagement

  • Content – share other articles on your Facebook

  • Only post ONE time per topic (avoid spamming)


Rws consulting roberta biese 202 409 8113

  • CONNECT WITH & PROMOTE YOUR CUSTOMERS!

  • Feature business partners and customers

  • Share articles and content relevant to your audience

  • Use the 80/20 rule

  • Facebook ads - necessary to reach wider audience /

  • grow LIKES


Rws consulting roberta biese 202 409 8113

  • SO HOW DOES IT WORK?

  • “Like” ALL your clients

  • Only 5% of contacts will see your post

  • Your clients will see 100% of your LIKES and

  • COMMENTS on their pages

  • To use as business marketing tool you have to

  • advertise

  • Only post one time per topic - don't want to spam


Rws consulting roberta biese 202 409 8113

  • Select Target Market

  • Facebook requires a minimum number of people to

  • advertise directly to your own followers

  • Target ~500 - hyper specific; know your target!

  • Can be as little as $5 per day


Rws consulting roberta biese 202 409 8113

  • WHAT DOES ADVERTISING COST FOR B2C? (MOTORCYCLE STORE)

  • RETAIL: B2C - $5/day budget

  • Age 19-65

  • Like Motorcycles

  • Like Harley Davidson

  • Like Motocross

  • Like Racing

  • Got 4000 LIKES / Cost: $0.04 per LIKE


Rws consulting roberta biese 202 409 8113

  • WHAT DOES ADVERTISING COST FOR B2B? (VIDEOGRAPHER)

  • B2B - $5/day budget

  • People within 50 miles

  • 21 & older

  • Interested in videography and similar keywords

  • Got 125 LIKES after 2 months / Cost: $1.20 per LIKE


Rws consulting roberta biese 202 409 8113

  • HOW DO I OPTIMIZE MY PROFILE?

  • Include logo properly

  • Cover photo with call to action - include link to website

  • Change your Cover Photo

  • Once a Month

  • With Promotions

  • Add weblink in ABOUT section of profile in the Short

  • Description section

  • Claim your Vanity URL

  • Example: www.facebook.com/RWSConsultingCorp

  • 25 Likes needed


Rws consulting roberta biese 202 409 8113

  • WHY SHOULD YOUR BUSINESS BE ON TWITTER?


Rws consulting roberta biese 202 409 8113

  • WHAT'S THE BENEFIT FOR MY BUSINESS?

  • Provide Customer Service & Prospect for new clients

  • Look for people talking about the type of services

  • you provide

  • Recommendations (both ways)…remember the phone

  • Answer customer questions

  • Position your business as an authority in your industry


Rws consulting roberta biese 202 409 8113

  • TWITTER STATISTICS


Rws consulting roberta biese 202 409 8113

  • TWITTER STATISTICS

  • Average Twitter user has 115 followers

  • 37% of Twitter users will purchase from

  • a brand they are following

  • 40% of Twitter users rarely post, but

  • consume content

  • Over 90% of people follow businesses

  • for Discounts & Promos


Rws consulting roberta biese 202 409 8113

  • TIPS

  • Optimize your profile

  • Personalize your background image as it relates to

  • your company

  • Personalize your header image


Rws consulting roberta biese 202 409 8113

  • OPTIMIZE YOUR EFFORTS

  • Best times to POST = Noon to 6pm

  • Brands show 17% more engagement on Saturdays & Sundays

  • B2B - Wednesday is good

  • B2C - Also Monday & Wednesday

  • B2B - Keep tweets 11-15 words for maximum click-thru rates;

  • 1- 5 for B2C

  • Avoid question marks - 39% fewer clicks

  • 70% of Small Businesses are on Twitter - are YOU?

  • Sources:

  • socialmediatoday.com

  • twitter.com

  • digitalbuzzblog.com

  • hubspot.com

  • bluehatmaketing.com

  • mediabistro.com

  • jeffbullas.com

  • intelliware.com

  • entrepreneur.com

  • bitrebels.com

  • mashable.com


Rws consulting roberta biese 202 409 8113

  • OPTIMIZATION

  • Link to website with description of company

  • Name

  • Twitter Handle

  • Description

  • Web Address

  • If local, include your city and state


Rws consulting roberta biese 202 409 8113

  • STRATEGY

  • Recommend other people

  • Cross-promote strategic partners

  • Someone searching for a good Realtor

  • Mortgage company recommends

  • Post several times/day and REPEAT

  • Native content

  • Longer on Facebook

  • Shorter on Twitter with trending


Rws consulting roberta biese 202 409 8113

  • GOOGLE+

  • Increase your SEO

  • Follow customers

  • Use your "Circles" to organize your followers

  • Communicate with them in a more targeted manor

  • Grow your ratings and benefit on Google!


Rws consulting roberta biese 202 409 8113

  • IN CLOSING…

  • We all evaluate OUR efforts, but what is your

  • Competition doing?

  • How do you compare?

  • Do you want to wait and make up lost ground?

  • Do you want to start now and be the leader?


Thank you

THANK YOU!


  • Login