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RWS Consulting | Roberta Biese | 202.409.8113. FOR BUSINESS SUCCESS!. AUDIENCE POLL. Personal. LinkedIn Facebook Twitter Google+ You Tube. AUDIENCE POLL. Business. LinkedIn Facebook Twitter Google+ You Tube. Short videos Quality of video Content How often SEO benefit.

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Presentation Transcript
slide3

AUDIENCE POLL

  • Personal
  • LinkedIn
  • Facebook
  • Twitter
  • Google+
  • You Tube
slide4

AUDIENCE POLL

  • Business
  • LinkedIn
  • Facebook
  • Twitter
  • Google+
  • You Tube
slide7

Short videos

  • Quality of video
  • Content
  • How often
  • SEO benefit
slide8

Start with your Personal Page

  • Then add on your Business Page
  • Online Business Card
  • Online Networking
slide9

Own a business = Business page

  • SEO benefits
  • Connect with Groups
    • Share ideas and expertise
    • Stay on top of industry news
  • Work newsfeed 15 minutes a day
slide12

REMEMBER…

  • You have to connect with people where THEY are!
  • Facebook gives them a way to connect with you
  • Per techcrunch.com – only about 12% of posts will be
  • seen unless you ADVERTISE!
slide13

HELPFUL

  • HINTS
  • Have your Staff "LIKE" your
  • Business page
  • Post snippets from your Blog
  • Significantly leverage who
  • sees your posts
slide14

TIPS

  • Optimize your profile
  • Vanity URL
  • Add your Facebook icon/link to your website & email
  • Cover photo for Special Offers & Increase Engagement
  • Content – share other articles on your Facebook
  • Only post ONE time per topic (avoid spamming)
slide15

CONNECT WITH & PROMOTE YOUR CUSTOMERS!

  • Feature business partners and customers
  • Share articles and content relevant to your audience
  • Use the 80/20 rule
  • Facebook ads - necessary to reach wider audience /
  • grow LIKES
slide16

SO HOW DOES IT WORK?

  • “Like” ALL your clients
  • Only 5% of contacts will see your post
  • Your clients will see 100% of your LIKES and
  • COMMENTS on their pages
  • To use as business marketing tool you have to
  • advertise
  • Only post one time per topic - don\'t want to spam
slide17

Select Target Market

  • Facebook requires a minimum number of people to
  • advertise directly to your own followers
  • Target ~500 - hyper specific; know your target!
  • Can be as little as $5 per day
slide18

WHAT DOES ADVERTISING COST FOR B2C? (MOTORCYCLE STORE)

  • RETAIL: B2C - $5/day budget
  • Age 19-65
  • Like Motorcycles
  • Like Harley Davidson
  • Like Motocross
  • Like Racing
  • Got 4000 LIKES / Cost: $0.04 per LIKE
slide19

WHAT DOES ADVERTISING COST FOR B2B? (VIDEOGRAPHER)

  • B2B - $5/day budget
  • People within 50 miles
  • 21 & older
  • Interested in videography and similar keywords
  • Got 125 LIKES after 2 months / Cost: $1.20 per LIKE
slide20

HOW DO I OPTIMIZE MY PROFILE?

  • Include logo properly
  • Cover photo with call to action - include link to website
  • Change your Cover Photo
  • Once a Month
  • With Promotions
  • Add weblink in ABOUT section of profile in the Short
  • Description section
  • Claim your Vanity URL
  • Example: www.facebook.com/RWSConsultingCorp
  • 25 Likes needed
slide22

WHAT\'S THE BENEFIT FOR MY BUSINESS?

  • Provide Customer Service & Prospect for new clients
  • Look for people talking about the type of services
  • you provide
  • Recommendations (both ways)…remember the phone
  • Answer customer questions
  • Position your business as an authority in your industry
slide24

TWITTER STATISTICS

  • Average Twitter user has 115 followers
  • 37% of Twitter users will purchase from
  • a brand they are following
  • 40% of Twitter users rarely post, but
  • consume content
  • Over 90% of people follow businesses
  • for Discounts & Promos
slide25

TIPS

  • Optimize your profile
  • Personalize your background image as it relates to
  • your company
  • Personalize your header image
slide26

OPTIMIZE YOUR EFFORTS

  • Best times to POST = Noon to 6pm
  • Brands show 17% more engagement on Saturdays & Sundays
  • B2B - Wednesday is good
  • B2C - Also Monday & Wednesday
  • B2B - Keep tweets 11-15 words for maximum click-thru rates;
  • 1- 5 for B2C
  • Avoid question marks - 39% fewer clicks
  • 70% of Small Businesses are on Twitter - are YOU?
  • Sources:
  • socialmediatoday.com
  • twitter.com
  • digitalbuzzblog.com
  • hubspot.com
  • bluehatmaketing.com
  • mediabistro.com
  • jeffbullas.com
  • intelliware.com
  • entrepreneur.com
  • bitrebels.com
  • mashable.com
slide27

OPTIMIZATION

  • Link to website with description of company
  • Name
  • Twitter Handle
  • Description
  • Web Address
  • If local, include your city and state
slide28

STRATEGY

  • Recommend other people
  • Cross-promote strategic partners
  • Someone searching for a good Realtor
  • Mortgage company recommends
  • Post several times/day and REPEAT
  • Native content
  • Longer on Facebook
  • Shorter on Twitter with trending
slide29

GOOGLE+

  • Increase your SEO
  • Follow customers
  • Use your "Circles" to organize your followers
  • Communicate with them in a more targeted manor
  • Grow your ratings and benefit on Google!
slide30

IN CLOSING…

  • We all evaluate OUR efforts, but what is your
  • Competition doing?
  • How do you compare?
  • Do you want to wait and make up lost ground?
  • Do you want to start now and be the leader?
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