The first step is to simply pick the search term or phrase you want the post to show up for.
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6Advanced Ways to Improve Your Site's SEO
Pick a good keyword to focus on
Research the competition
Write the best content
Put the keyword in your header
Put the keyword in the name and alt-tag of your image
Next, if your blog post contains images, you can use those images to cement the idea to Google about your post's topic. There are two ways to do this:
The image name
The image alt tag